Hotels in fashion

16-2-2010

W Hotels is the first hotel group to hire a fashion director. Amanda Ross is assigned to design the staff uniforms and the interior of the hotel. She has worked for renowned designers like Julien Macdonald and Dennis Basso, and styled the American TV series Lipstick Jungle.

Co-creation at Starbucks

16-2-2010

Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.

Wine-tea

15-2-2010

In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.

Valentine’s capmaign by Citymarketing Groningen

15-2-2010

Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.

Domino’s Pizza switches to electric scooters

15-2-2010

After a successful trial in Rotterdam, Domino’s pizza only wants to use electric scooters for pizza delivery within two years. The scooters are less polluting and more quite. The only problem now is that the battery runs-out rather quickly.

Fragrances make an experience complete

14-2-2010

Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.

Working at home?

14-2-2010

This ‘Archipod’ is an excellent alternative for an office. It is elegant, spacious and can be placed almost anywhere. When the door opens up it kind of looks like a modern space shuttle.

Umbrella without sharp edges

14-2-2010

This ‘umbrella blunt‘ is designed to avoid sharp points. It is available in different colors and can handle wind speeds up to 100 kilometers per hour.

Tryvertising in Singapore

13-2-2010

In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.

Heinz – squeeze or dip

13-2-2010

After two years of research Heinz has a new portion packaging for their ketchup. Except that this package contains 3 times more ketchup than the old packaging, the user can also choose between Squeeze or Dip. Take the top off the ketchup and then squeeze it out, or remove the foil, and dip.

Culture-campus Vleuterweide

13-2-2010

On the new culturecampus Vleuten this design internet cafe opened. There is an extensive use of wood and different levels. Besides this internet cafe the grounds include a church, homes and a theater.

Meetingspot.nl

12-2-2010

Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.

Mobile fire place

12-2-2010

This mobile ethanol fireplace can be installed anywhere without additionalventilation. Thhe mirror in the lid increases the effect of the fire.

Restaurant in The Museum of Arts and Design

12-2-2010

In The Museum of Arts and Design in New York, Restaurant The Robert openend on the top floor. Besides the modern décor and modern lighting and acoustics, the restaurant is overlooking Central Park and Broadway among others.

Online shopping with an extra touch

12-2-2010

This wireless device allows Internet shoppers to feel the structure of  garments or other products and smell products through scented cartridges. This allows a webshopper to better determine whether a particular product meets his or her demands.

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