Gold foil-wrapped burritos at Chipotle to celebrate American athletes competing in Tokyo
Chipotle Mexican Grill (NYSE: CMG) announced this week it will be serving gold foil-wrapped burritos for a limited time at participating locations in-restaurant and through digital orders starting today, July 23. The limited-edition gold foil will celebrate American athletes competing in Tokyo and rally fans to cheer on first place finishes over the next three weeks. This is the first time Chipotle has introduced gold foil nationwide since it celebrated its 18th anniversary and debuted gold foil-wrapped burritos in 2011.
Do you celebrate your athletes also competing in the same Olympic Games? Five years ago, in 2016, we made a list of ten original celebrations with an Olympic theme from Brasil, check out this article for inspiration. And check out the way Chipotle made a pre-announcement on their social media channels!
Reading time: 2 minutes