McDonald’s billboard game for free food

8-5-2010

Try to make a picture of McDonald’s products, which fly by rapidly across the billboard. If your succesful, show your picture to the nearest McDonalds and get your product for free.

McDonald’s celebrates St. Patrick Day

3-4-2010

On St. Patrick’s Day, March 27th,  the Chicago River turned green. McDonald’s did spill an “artful mint milkshake” into the water.

McDonald’s introduces Dutch burger

5-3-2010

McDonald’s has a new burger since March 2nd: The Dutch Deluxe. Research showed that guests increasingly value the bun, and therefore the burger has a wheatbun. Check out the ad on Youtube!

McDonald’s ‘Easy order service’

21-2-2010

Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.

McDonald’s Frisian style

22-1-2010

McDonalds is committed to the real Dutch winterfeeling. The Dutch Winter Weeks started in Sneek. People with skates around the neck were given a free burger. For a period of six weeks the menu holds genuine winterproducts. In addition, the guests are given an opportunity to win ‘winter‘ in their own street (www.wineenwinter.nl). For two days the street will be transformed in a winter setting.

Trends we spotted | Week 45

11-11-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Horecava 2025: this is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious.
• Thomas Baeyens, the chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Tinned fish as the perfect apero during the holiday season.
• Brasserie Appelmans & the Absinth Bar in Antwerp exists 20 years, keep reading to find out how they celebrate. We love the idea of the mini-bar offer!
• On the menu of the Dutch McDonald’s, a McDonald’s X Old Amsterdam burger, their ‘year-end-burger’!
• Another Airbnb icon: House sit for Paddington and The Browns in their London home.
• Spotted on Instagram: a great way to make cheesecake lollies, done by Lolly Bakery!
• Four Seasons celebrates ‘World Kindness Day’ with food at the heart.
• Hilton celebrates their ‘Global Week of Engagement’ and partners with Keep America Beautiful.

Enjoy reading!

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Trends we spotted | Week 40

7-10-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Fletcher Hotels is now renting out e-bikes from the Dutch brand BOHLT.
• The highly anticipated Chicken Big Mac® appears at McDonald’s US this month.
• Frisian top chefs raise over €11,000 for Brazilian street children during the ‘Frysk Benefit Diner’.
• Inspiration? The Toasted Yolk Cafe is selling pink mugs instead of the Dutch tradition of bracelets for Breast Cancer Awareness Month!
• Last week, NYC hosted the first-ever ‘Make Food, Not Waste’- Restaurant Week, an initiative of Mill, a food recycling system.
• Maison Ruinart celebrated the opening of the Nicolas Ruinart pavilion, opposite the old maison at 4 Rue Des Crayères in Reims.
• And an appetizing reel about ‘Spicy Blooming Pastry’.

Enjoy reading!

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Trends we spotted | Week 32

12-8-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Seville is getting a Crystal Lagoons project aka a Public Access Lagoons Meanwhile, there are quite a few lagoons in the pipeline for Europe.
• Ras Al Khaimah’s Al Hamra is targeting UK and overseas investors with a month-long, PR concept at Harrods. Opening in August.
• A research institute in Japan for a special dish! The dish: raw eggs over rice or as they call it: Tamago Kake Gohan (TKG). Ever heard of yuzu eggs or wine eggs?
• Frittenwerk already has 40+ branches in Germany. They are ready to open branches outside Germany as well. Check out their marketing! Really cool.
• Dutch GP announces biggest ever flag campaign in Dutch sports history.
• Saudi Arabia has unveiled the designs for 11 new stadiums for the 2034 World Cup as part of its bid book. Extraordinary architecture!
• McDonald’s is testing a ‘Big Arch’ burger in Portugal.
• Savor has developed a technology that turns carbon into cooking fats, oils, and other food products, like butter.
• Artist Iwan Smit designed the 2024 Duvel Glasses. The theme for the design is, ‘making a real connection’.
• And a reel about a Cherry Crioche, created by chef Dmytro Zhukovets. More inspiration on his Instagram account!  

Enjoy reading!

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Grandma McFlurry at McDonald’s USA as a sweet ode to grandmas

21-5-2024

McDonald’s is the place where lifelong memories are made with grandma. From treating you to an impromptu soft serve to letting you have dessert before dinner – grandmas always know how to make you feel special. And now, it’s her turn. McDonald’s USA is inviting fans to celebrate grandma and recreate some of those cherished moments this summer by treating themselves to a Grandma McFlurry – available starting today, May 21 for a limited time.

We are highlighing special days in our weekly trendmail and thought it would be a promotion for ‘Grandma’s Day’, but it’s not. It’s a limited time Grandma McFlurry for the summer season. A special ‘Grandma’s McFlurry Mobile’ even made stops around New York City. Inspiration: a great way to open the ice cream season! Or celebrate ‘Grandparents Day’!

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Welcome to WcDonald’s!

23-2-2024

For years, anime fans have been making McDonald’s-inspired ‘WcDonald’s’ restaurants a part of anime’s most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald’s will make the move from fiction to real life. Beginning Feb. 26 in more than 30 global markets, they’re building on their fans’ vision and imagination by unleashing this universe in their restaurants and beyond, with a new sauce, manga-inspired packaging, episodic shorts and so much more.

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