Trends we spotted this week – week 43

28-10-2016

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, how the world of online reservations is evolving in the Netherlands, a 3D printer that creates full colour candy and the Hangover Bar from Amsterdam went viral worldwide.

If you like to read the whole article, click the title. Enjoy reading!

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Famous sitcoms are opening pop-up stores| Gilmore Girls pop-up of Luke’s Diner

14-10-2016

Famous sitcoms are opening a pop-up version of their restaurant into real live. On November 25th, Gilmore Girls is returning with a four-episode limited run on Netflix. Netflix sponsored a one-day pop-up of the show’s Luke’s Diner. All across America about 200 coffee shops and cafes where transformed to this diner, all to promote Gilmore Girls: ‘A Year in the Life’. read more

Instagram | the perfect social media network for hotels, restaurants and cafés

12-10-2016

The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises. read more

Kola House – PepsiCo’s first restaurant opened in New York

29-9-2016

Last weekend PepsiCo opened the company’s first-ever restaurant, the Kola House, in Manhattan across from the popular and trendy Chelsea Market. Although we only know PepsiCo from their tins and bottles cola and snacks, the restaurant isn’t completely what you would expect. The Kola House serves American shareables with global influences by executive chef Jon Feshan and an innovative cocktail menu by resident flavour chemist Alex Ott. The kola nut is one of the main ingredients of the cuisine and the cocktails.

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Cannabis in the Netherlands | impact on the hospitality industry

28-9-2016

Extensively in the news last week, the legal production of cannabis. Is the legalization of the production finally happening after years of tolerating? And does this mean that on the long term the use will be legal as well? What does this mean for the hospitality industry? In any case, the use of cannabis will be trendy for a while and new cannabis products will appear on the market. We looked at what restaurants and other producers in America have created around cannabis since it has been legalized for some time now in various states. Below a list with examples of “the impact of cannabis on the hospitality industry.” read more

Organic restaurant Amass shows the way in waste reduction

22-9-2016

Organic restaurant Amass in Copenhagen received the Gold Organic Certification by the Danish Ministry of the Environment. The gold guarantees that 90%-100% of all food and beverage served at this restaurant is certified organic. The Gold Organic Certification is part of the Danish Organic Action Plan 2020. Restaurant Amass is one of only two fine dining restaurants to achieve this designation in Denmark. They even teach farm-to-table to kids with their Amass Green Kids Program. Check out their Instagram account for great pictures of the food they serve, the products they use and their gardens.

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Marathon du Medoc | the marathon for foodies!

19-9-2016

The 10th of September the Marathon du Medoc took place in the Medoc, near Bordeaux, France. We heard about this Marathon years ago, from that moment on (it must have been more than 20 years ago) I challenged my colleagues to run this French marathon. At that time they were not able yet to run in New York, Paris or London but choose another marathon destination. By now most of them are be able to say: London, been there, New York, done that. Check out the impression restaurant Le Saint Julien made of the marathon this year. I will be watching and toasting wine with the colleagues that do the run, this is the only marathon where you can pull a cork and a muscle. read more

The rainbow food trend in latte art

8-9-2016

We’re following a couple USA based trend websites and they’re all showing the rainbow food trend. Because we’re not particular fond of the food colouring business, we never wrote about all those normal everyday foods that are popping up in rainbow colours. But although we don’t fancy drinking it, we have to admit some people are making great colourful latte art. We wonder when we’re going to get our first colourful coffee latte!  read more

Bed time stories

17-8-2016

The ultimate bed time stories to read in hotels are stories which takes place in the hotel….. Don’t you agree? We once philosophized about starting our own hotel and one of the ideas that came up was writing a story which took place in the vicinity of the hotel. And sending this story to every guest two weeks prior to their arrival, to enhance the anticipation. Imagine the kind of stories that could be written about your hotel or the hotel you love to visit as a loyal guest. We haven’t had the pleasure of enjoying such an idea as guest yet but it’s quite interesting to see what is done with storytelling in the hospitality industry.

We made a small list with successful storytelling examples! read more

Great examples of how to use the Olympic Games in your benefit

12-8-2016

We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.

We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.

Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list! read more