Organic marketer Eosta, brings a new innovation into the markt. It is a cucumber, which has an orange colour inside and tastes like a melon. The cucumber is preservable up to 10 days. This seems to be a perfect april fool…
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So how can you disrupt the region’s biggest golf to get attention?
The Lynx Effect in the UK has lounged a campaign that has taken viral concepts to another level with their latest brand: the Lynx Fallen Angels Ambush. Various angels fell at the Victoria Station in London from the sky, onlookers tried to connect with the beautiful “virtuous” creatures on the screen.
The free Yorder app let sports fans order food and beverages from their seats, so they don’t have to get up and miss any of the game. The operator Bon Appetit will send a worker to the fan’s seat with the order in 15 to 20 minutes.
At Taoyuan International Airport (Taiwan), waiting passengers can now borrow iPads and eReaders to keep their passengers entertained. The e-library has four hundred titles in its collection, available in English or Chinese, which can be read in the airport, but not taken away or downloaded onto the user’s own device.
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
As a way to thank the Ben and Jerry’s customers for their support and to celebrate 33 years of Ben & Jerry’s, the Ben & Jerry’s scoop shops all over the world, are happily giving the ice creams away!
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There is no shortage of imagination in applying the Japanese technique of folding (origami) toilet paper: tolegami presents itself as a variant of origami. The tolegami is already prominent in some hotels, the tolegami takes various forms in order to customize the toilet paper.
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.
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Although a movie from 2010, we do put it on our website. Nice ad with humor for an energy drink. Go Fast gave away their energy drinks at a motorized canalbike in the Amsterdam canals.
Wrap ´N´ Mat is a reusable food wrap which is environmental friendly and convenient to use. It keeps bread, cookies and sandwiches from drying out. Wrap ‘N’ Mat is also machine washable and can be used again and again.
McDonald’s Playland in Sydney is specially build for grown-ups. McDonald’s always advertises ‘I’m Loving It’. Now the grown-ups can experience this as well. Watch the movie.
Champagne House Perrier-Jouët celebrates its bicentenary with the unveiling of Bi-Centenaire Champagne, the very first living legacy champagne designed to be passed on to future generations.
French brewery, i-Bière launches ’24 Carats’; the first beer containing flecks of 24 carat real gold. This beer will be an expensive one, about € 50,= per bottle of 75 cl.
Emma Active is a new platform that rewards people who take the time to identify and tag products on photographs. Consumers tag the photos en link these products to brands and products, and are linked through to a brand page where the product can be viewed and purchased. These ‘sellsumers’ are the advertisers and will be rewarded for this.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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