Crowdsourced Mystery shopping through an app

15-6-2011

The Dutch location based marketing is thriving. After the introduction of Repudo it’s now Roamler that launches an app for location based messages. Members of this community can earn money and points with the assessment of products, filling in checklists or writing reviews. Heineken uses the app to check the presentation of their Coolcan in the supermarkets this summer. The City of Amsterdam asks members to send in nice graffiti and has included several other assignments around the theme ‘a green environment’. The app is now available for a select group of 500 people.

Online vs. Offline

14-6-2011

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Ever thought of the way we network in the real life and how this differs from the online way of connecting…? Watch the movie!

Bike sauna

14-6-2011

This lightweight sauna is designed by H3T Architects, homebased in Prague. The funny thing is that this sauna can easily assembled to a bike, to bring it everywhere you want. This device consists of plywooded benches, plastic and textile and can accommodate 6 persons. 

Old school; watching slides

14-6-2011

Having a nice ‘old school’ evening with fellow artists; that is the idea behind Slideluck Potshows. This event has come over from the United States and refers to ‘slideshows’ and ‘potlucks’; watching photo’s while eating homemade dinners. In June, the first Slideluck Potshow took place in Amsterdam. Over 200 people showed interest. The next event will take place in October.

Populairity breastaurants

14-6-2011

Sex sells, even in the recession. This so-called ‘breastaurants’ are very populair in the United States and it even seems to be one of the fastest-growing restaurant categories. These are restaurants that features scantily-clad women as waitresses.

Beer commercial for real men

12-6-2011

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Funny beer commercial of Hahn Superdry beer. Brewed for real men.

Run your own hotel on Facebook

11-6-2011

The international hotel chain Marriott launched a game for Facebook. You become the General Manager of your own hotel. With this game, which is similar to games such as FarmVille and CityVille, you earn points when your guests are satisfied, but you lose points when your guests leave your hotel unhappy. With this game, Marriott tries to increase interest in careers with the group and in hospitality in general.

The Best Excuse Ever

10-6-2011

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The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!

Inspiration from 2004: Teacup as bracelet

10-6-2011

Instead of tea in your teacup, wear these as a bracelet. The idea is pretty old, but it still looks nice. These juwelry are designed by Abigail MaryRose Clark and are available at the webshop Etsy. But be careful, these are some fragile bracelets.

W Hotels launches iPhone app

10-6-2011

The hotel chain W Hotels launched a free iPhone app for the guests. Through this app guests can search for hotel information such as photos, maps and weather information. But through this app guests can also listen to music, requesting the room service menu and contact the concierge. 

Your personal travel guide of Istanbul

9-6-2011

Everything you want to know about Istanbul, you find out with Wizard Istanbul. This is a 24/7 crowdsourced online travel guide, where you can drop all your questions about Istanbul. Volunteers, like residents of the city or fellow travelers, can respond on your message and will give you nice and usefull tips.

Okura app including jetlag program

9-6-2011

The Amsterdam Okura Hotel developed an app for her guests. Through this app, the guests can contact the concierge, read the blog of Onno Kokmeijer (the chef of the restaurant), can collect suggestions for city trips en can even compose a jetlag program. This app is free of charge and available in the Apple iTunes store. A nice example of increasing the hotel service!

Plate, glass and cutlery in one hand

9-6-2011

Easy to use at a gathering or reception; plate, glass and cutlery in one hand. So the other hand can shake hands or something else… The Mantara plate is designed by the Spanisch designer Gabriel Contino.

Treasure hunt with Repudo at Pinkpop festival

8-6-2011

Repudo starts a digital treasure hunt for backstage passes and tracks at Pinkpop festival (the Netherlands). Together with Sony they place digital messages across the festival terrain that are only readable on the spot. The app for iPhone and Android combines GPS with a game element. Next to a variety of (sponsored) campaigns it’s also possible for users to leave messages for each other at any location. The platform is not mainstream yet but has potential for restaurants, hotels and other companies that want to introduce promotions with a game element.

Interactive ping pong on the street

8-6-2011

McDonalds gives away free snacks with the pick ‘N play game. Smartphone owners in the neighbourhood of the interactive billboard could play the game directly online, so it’s not necessary to download an application. After choosing their favorite snack, they could play for a download with code that was refundable at the nearest restaurant.