From the archive: Random act of kindness (2009)
In 2009 we informed you about unexpected friendly gestures from the Hyatt hotel group to their visitors. They gave away free massages, offered breakfast on their cost or guests didn’t had to pay for the bar tab. Nowadays companies like KLM continue these acts of generosity. With the steady growth and prominent position of social media in our lives these unexpected gestures are a strong stimulans for positive mouth-to-mouth or ‘mouth-to-media’ advertising.