As we are confronted in the Netherlands with a lot of festivals during the summer, today we serve you this idea to get some extra attention for a festival through social media. The Beercompany Zlaty Bazant created an original and simple checking alcohol tester – The Line. By this they created a buzz about their product and the festival. Agency: Istropolitana Ogilvy Bratislava
Adam Goldberg is not a restaurant critic, nor is he involved with food professionally. He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.
Çurface is a new company that makes furniture out of recycled plastic cups and coffee grounds. The material they’ve come up with is a high impact polystyrene composite board that is malleable when heated. The surface of the material has the faceted look of crystal but is smooth in texture and reminiscent of chocolate, leather and stone.
Concrete Blonde is a 100-seat restaurant presided over by chef Patrick Dang who has brought the many nuances of his international experience to the stylish tables of Concrete Blonde. We loved the pictures at The Cool Hunter.
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
There are a few people that have the skills and craft to make traditional ‘weckpotjes’, canned vegetables of fruits conserved by vacuum and sweet or sour. The fanatic people of ‘Picnic in the Park’ are one of those few. They describe themselfs as “energetic dreamers with a passion for canning who work on the set up of a small scale canning company to make products that combine the tastes of the old days with now”. Their products have names like ‘Bright Pickle Banner’, ‘Picallilli circus’, ‘Route du Soleil’ and ‘Ooops onion by the way’.
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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