Specially for the Pink Ribbon campaign, two Michelin star chef Ron Blaauw transformed his restaurant into Ron Roze (pink) during this week. One eighth of the total revenue of this week will be donated to the foundation. The campaign of the Pink Ribbon Foundation, which runs from the 18th of October until the 18th of November, fights against breast cancer in the Netherlands. Although the restaurant turns pink for a week, the menu will stay the same.
At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Paprika grower Hermans-Walter and ice cream maker Theo Clevers have taken the challenge to create a new flavour of ice cream for the Dutch market. Together they have created the orange paprika flavoured ice cream. The main reason for creating this flavour of ice cream is to promote the orange paprika throughout the country.
KLM has developed the TripShake app for the Smartphone, for everybody who has difficulties to decide what the next holaday destination will be. The app for iPhone and Android gives users the ability to explore various destinations. Just by shaking your phone, a destination and a ticket price will pop-up. A fun way to explore a new destination.
IXL Netherlands BV introduces a new way of cooking with the Nutri-Pulse® e-cooker. This e-cooker uses electric pulses to cook meat, fish, vegetables and fruit within minutes, or even seconds. By using this new way of cooking, all the nutritive value of food, as well as the taste, colour and flavour are preserved. At the same time it creates a reduction in energy and food waste. With the Nutri-Pulse e-cooker, IXL Netherlands BV has won the Food Valley Award of 2011. Watch the movie for an explanation.
A true chocolate delicacy of The Choclate; a handcrafted champagne truffle, sprinkled with 24 carat gold flakes, presented in a contemporary chic, Swarovski adorned boutique box. It took 2 years to perfect the truffles and to place them on the market. The truffles are made of the most expensive dark chocolate, and are all handcrafted, which makes each truffle a unique one.
Scheckter’s OrganicEnergy is a new energy drink, developed by using natural ingredients. These natural products like the raw green coffee beans, guarana (seeds), ginseng and gingko biloba, gives this drink your body and mind a natural boost of energy.
Last Friday cafe-restaurant ‘In de Olie’ opened her doors officially in Amsterdam. The cafe offers a menu of finger food and tapas, such as Spanish and Italian sausages, manchego cheese and marinated pulpo. The dinner menu consists of a wide range of Mediterranean dishes, like lamb tajine and fish dishes, served with authentic vegetable side-dishes. Also, the restaurant offers several Spanish, Italian and Greek oils, which you can take home bottled. Every Thursday and Friday between 17.00 and 19.00 hrs you can visit ‘In de Olie’ for a ‘Aperitivo’, to enjoy a small bite and drink, whilst enjoying a DJ. Each Sunday afternoon ‘Tapas & Tunes’ takes place; a podium with changing live performances.
Send your loved ones a “Get well soon” soup from Heinz if they are ill. Instead of a simple card, one can create a personal message on the website that’s printed on a can of soup and sent. This campaign is currently only available for UK facebook fans of Heinz.
Spa Reine has started a campaign in cooperation with Unicef. For every bottle that is sold, Spa donates 4 liters of clean drinking water to the children living in Burkina Fas. Consumers can leave a personal message about this campaign on the website Spahelpt.nl and create more awareness to the campaign.
In France there are doggy bags for wine bottles. When a guest in a restaurant doesn’t want to finish the whole bottle of wine but rather take it home, he’ll receive a free specially made doggy bag. These wine doggy bags are used in 45 restaurants in France.
ABSOLUT Vodka is introducing a new Limited Edition bottle called ‘ABSOLUT MODE’. After several other Limited Editions in the past years, such as ABSOLUT DISCO, ABSOLUT ROCK and last years ABSOLUT GLIMMER, the new ABSOLUT MODE will focus on today’s fashion world. The bottle will be available from the 1st of November.
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Blippar shows the consumer extra product information of a certain product by using augmented reality. By filming the product with a smartphone, product information and recipes appear in the screen of your phone. Blippar has a partnership with several supermarket chains in the UK, such as Tesco and Cadbury’s, in order to make sure that most products will be recognized by Blippar.
Hotel-restaurant Villa Ruimzicht, located in Doetichem (in the Netherlands), provides a service where guests order room service by using their Smartphone or tablet pc. Guests can download a free app and scan a QR-code which can be found in the hotel room. A menu appears on the screen in which the guest can order a certain dish or a drink. To offer this service, the hotel uses the ‘Yoursmartbutler’ app, which makes a connection to the register system and communicates the necessary information to the kitchen and to the guest accounts.
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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