McDonald’s has launched an interesting campaign in France. The fast-food chain has used super close-up photographs of McDonald’s BigMac, French fries, Sundae ice cream and fish fillets without mention the names. The photos do not even have the signature logo but are instantly recognizable. This campaign shows the undeniable power and reputation of the brand.
Eating yogurt without the need for spoons or an ice cream that does not melt quickly…. The Wikibar in Paris offers a special menu of food with an edible coating, the ‘Wikipearl’. These ‘Wikipearls’ have a heart of yogurt, ice cream, coffee or cheese that is protected by a special edible skin. When taking a bite you will be surprised by a liquid or frozen content. The food can also be taken home in a 100% biodegradable packaging. The Wikibar was founded by David Edwards en François Azambourg.
On a regular basis we hear that the ideas we show at our website are too far from the daily reality of the restaurant or hotel entrepreneur. There is too little time to bring ideas, with your own twist, in practice. We recently visited Paris and at two restaurants we had the opportunity to enjoy one dessert for the whole table. A giant profiterole filled with ice-cream and topped with chocolate at Le Comptoir de la Gastronomie. Not a great dessert in looks but delicious chocolate sauce and vanilla ice cream. Based on the sharing part I made a ‘Meringue Peche Melba’ this weekend, fresh peach and raspberry combined with meringue and fresh strawberry sauce and ice-cream, for 4 persons on one plate. And if you prepare this dessert on the table, by breaking the gigantic meringue, your dessert becomes even more spectacular! This idea is based on the video of the dessert for the whole table of Alinea, Chicago. Watch the video once again on what they do with the chocolate ball! This is an example of how you can use ideas and make them your own, enjoy being creative! Your guest certainly will with a dessert like this! ^Marjolein
The Magnum Pleasure Store opened in Amsterdam last week. The pop-up store will only be open this summer. Visitors can create their own, custom made, Magnum ice-cream. Customizing starts with a base of vanilla ice cream dipped in white/milk/dark chocolate. Then, toppings can be added such as hazelnuts, meringue pieces, coconut, nougat or brownie pieces. Visitors experience a moment of joy and peace in the store. Before, the Magnum Pleasure Store was already available in London, Paris and Milan.
Our colleague Guido Verschoor spotted chocolate shop ‘Pierre Ledent’. Pierre Ledent is a multi award winning Belgian Master Chocolatier. His praline and almond biscuit creations are available in multiple locations around the world. His store located in Brussels has a luxurious look. The range consist of many variants of pralines and almond biscuits. The shop and the salon have a very luxurious look. In the salon you can enjoy desserts, verrines, ice creams and drinks. The dishes served look amazing! The almond biscuits are available in special varieties, like mojito, balsamic vinegar, olive and violet. The website is a source of inspiration and when we go to Brussels, we will definitely visit this shop!
The first gelato museum opens its doors in Anzola Dell’Emilia, close to Bologna. The museum is initiated by gelato-machine maker Carpigiani Group and shows the history of this special ice cream.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
It has been done for centuries, but may sound not that common anymore; cooking with hay. It has many applications and several chef use hay in the kitchen. For example, Heston Blumenthal uses hay to smoke his mackerel, restaurant North Road in London serves hay-baked rabbit and Restaurant Jean Georges even serves hay-flavored ice cream.
At the main train station Warschau in Poland you can see this McDonald’s Timetable. At the Timetable you can see the departure times of the train and it also tells you how long you should wait in burgers, colas, chips and ice creams. This way you can assess whether you have time to eat something. Watch the video.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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