Eastwood – assemble your own perfect dinner

9-6-2015

Last Friday Armand had dinner at Eastwood, the new pop-up restaurant from DoubleTree by Hilton which is within walking distance of the Central Station in Amsterdam. The restaurant officially opened on 22 May and the location has two functions. In the morning, it’s the breakfast restaurant of the hotel and every afternoon will be converted into a grill restaurant. The tabletops, chalk boards, paintings and lighting get another look. Even the clothing of the staff changes.

Eastwood

The restaurant is located below the hotel and has a great potential. Especially the terrace outside will attract passers-by, even though it is not on the usual route towards the center. The first announcement of the opening was focused on a ‘beer & grill’ concept, the description ‘assemble your own perfect dinner’ would fit better. It is not a restaurant for people that have difficulties with choices since there are so many personalization options possible to meet your unique taste.

Assembling the dishes

The menu includes various building blocks from which the dishes can be put together. Potatoes are served as mashed potatoes, thin fries or hand cut fries. There are several vegetables and other side dishes to choose from, like risotto. For the main course guests can choose between meat, fish or vega. For meat-lovers a great exclusive offer of proper serving up to 800 grams are available.

Choice palette for personalization

With a choice from five knives that are presented on a magnetic cutting board, even the most cynical knife critic will be pleased. Earlier we wrote about using a herb cart and the ability to cut some fresh herbs at the table yourself. Eastwood extends this service with a range of sauces in glass bottles on the cart as well.

Shared ice cream bucket with toppings

The dessert was served as a single bucket of homemade ice cream on the table accompanied with nine different toppings. It’s a feast to work on the dessert this way and share the bucket. It was difficult to keep the special toppings apart, so a stylish card with the ingredients would complete it.

Small details

At Eastwood every detail mentioned before is well thought of. Many of the trends and examples we’ve spotted and published about on this website are integrated in the restaurant. This in addition to details such as stamped paper bags for the bread, name badges for the staff, Amsterdam’s specialty beers, the convenient use of segments in the restaurant at the beginning of the evening (so it looks busy early on) and the view of the bustling city life through the glass walls. The menu is not yet available online (the website is still under construction) but the price level is very okay and it’s a convenient place if you want to adjust portions and styles easily.

Geef Café comes to Amsterdam with “pay as you can” restaurant

5-6-2015

Social enterprise Geef Café wants to make healthy and fair food accessible for all the people in Amsterdam.

Pay as you can

The concept is based on the ‘Pay as you can’-model where the guest decides what he or she pays. This allows people with less money to spend to visit Geef Café as well. After several successful pop-ups and an extensive trial period, it is time for the next step: a permanent location in Amsterdam. Therefore, the founders start a crowdfunding campaign and get help from Ben & Jerry’s.

Poverty

The Netherlands has many people who have little money to spend. As a result, these people often have no access to healthy food and eating out is an unaffordable luxury. Hence Judith Manshanden decided to establish the Geef Café with Laura Schön and Rogier Charles in 2013.

Trial and target price

Inspired by the pay as you can-movement in the US, the founders of the Geef Café wanted to open a restaurant in the Netherlands where everyone is welcome. The concept proved to work very well in Rotterdam and generated a lot of positive reactions. Over 80% of visitors were paying more than the target price. “Now is the time for a permanent location in Amsterdam, to inspire so many more people from The Netherlands and abroad,” said Manshanden. The Geef Café is supported by Ben & Jerry’s through the ‘Join Our Core incubator’ program.

Food Waste

Geef Café cookes with vegetables that are normally discarded. During previous pop-up dinners in Amsterdam and during the trial in Rotterdam, a total of 2.500 kilos of waste products was collected from wholesalers and used in their meals.

With the support of Triodos Foundation and the DOEN Foundation they’ve already built a budget. The last push is needed to provide a green light to the Geef Café, therefore they’ve started a crowdfunding campaign at the Doorgaan.nl platform. Donators get various rewards in exchange for a donation. For example, € 150,- gives you a Ben & Jerry’s ice cream party for 50 people.

The campaign ends on 16 July and after that the Geef Café hopes to open as quickly as possible at a permanent location. With 42 days to go they’ve acquired 55% of the targeted goal.

Pair music with food and activate the fifth sense

12-5-2015

Former chef Barbara Werner wrote a book about pairing music with food and runs Musical Pairing pop-ups. She shows you how to create the perfect bite by combining all 5 senses: sight, smell, touch, taste and hearing.

Only BYOH at this event where they pair music with food

(BYOH) Bring Your Own Headset and Barbara Werner will teach you the essentials in assigning a numerical value to the food (FPN – Food Pairing Number) based on a mathematical formula. FPN is based on the primary ingredient (protein), the richness of the sauce, the weight (cooking method) and the heat index. You then find an equal numerical value in a musical piece (MPN – Musical Pairing Number), which is based on the following: primary instruments (musical family), beat, tempo and genre category.

What do you get when FPN = MPN?

For example: hot and spicy Mac & Cheese with as music: Coolio Gangsta Paradise. Vanilla ice cream with Pachelbel’s ‘Canon’. Tuna ahi with The Go Go’s or filet mignon with Pavarotti. Just BYOH to Barbara’s pop-up and enjoy all five senses. There’s also an app and a book on this subjet. A video of a pop-up get-together is to be seen here.
Spotted at a list of pop-up restaurants at the website of Fodor.

Dominique Ansel’s answer to what’s next

6-5-2015

Dominique Ansel opened his second bakery and concept, the Dominique Ansel KITCHEN on 29 April. As we already wrote in February, Dominique Ansel KITCHEN will not be serving the Cronut™ pastry nor many of the items that are most popular at the original Soho flagship Bakery. So if you’re visiting NYC and want to taste some of the other delicacies by Dominique Ansel, you don’t have to wait in line at his bakery, although we think it might be a problem to get a reservation at his KITCHEN as well.

At Dominique Ansel KITCHEN time is an ingredient

More than 70% of the menu will be made, finished, or assembled to order. Chef Dominique and his team have changed the operations of a traditional bakery, fusing it with a restaurant service kitchen, to bring “à la minute” capabilities to some of your best loved baked goods.

In the fully opened kitchens, guests will see the cooks cut fresh vanilla beans and scrape the seeds directly onto your ice cream rather than have it mixed in and slowly lose the intensity of its flavor in the fridge. They fold the chocolate mousse to order so it doesn’t have to harden for hours in the fridge, and guests can even choose the intensity of the chocolate. The ham and cheese croissant is wrapped in premium freshly sliced ham when the order is placed. And they aim to have everything done in the same amount of time it takes to get a latte. If people will wait for a fresh pulled espresso, why not also for a pastry?

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Easter campaign in Brielle

16-4-2015

We can’t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel ‘De Nymph’. Inspiration for Easter next year but in the way he implemented it could work for other campaigns as well.

Fans could hunt for giant Easter eggs in Brielle

Sven hid 10 giant chocolate eggs on Easter Sunday. He did this in Brielle, the town where his brasserie and hotel is located. From 8 o’clock in the morning enthusiasts could try to find the hidden eggs. Last year, participants tried to follow Sven while he was hiding the eggs. So this year he went out extra early! As from 8 o’clock he gave hints on his Facebook page.

The finder of the giant chocolate egg could of course keep it, all finders could get a free ice cream in his ice cream parlor ‘De Koele Kever’ (The Cool Beetle). In addition as an extra incentive Sven hid in one of the eggs a free night at his hotel ‘De Nymph’. A great Easter action and an example of how you can implement a local promotion: local press was involved (the newspaper ‘AD Voorne Putten’ paid attention to the promotion before Easter) and the fact that Sven also used social media to give hints and placed pictures of the ‘finders’ on Facebook. Next to the annual celebration of the Brielle capture by the Sea Beggars on 1 April 1572, the city now has a new tradition.

The Holland Food Valley house

24-2-2015

Thursday 26 February, the ‘Night of the Gelderland economy‘ will take place. Gelderland is located in the Netherlands. During this event, visitors can get acquainted with innovative products and ingredients. In the Holland Food Valley house guests can learn more about sport’s bread, European quinoa, Beeter and “Low-Cal” ice cream.

The house

This house is organized by Food Valley NL in collaboration with InnoSportLab Papendal , the top restaurant of Sports Center Papendal and some companies in Gelderland. In the Holland Food Valley house Erik te Velthuis, chef of the Topsport restaurant at Papendal shows sporty dishes based on innovative products and ingredients. Visitors can discover food innovations from Gelderland and start a conversation with the entrepreneurs behind these innovations.

Inspiration from the Holland Food Valley house

Energy efficient terrace

Holland Food Valley house is in the Innovation Garden, centrally located on the property. There is a heated, low-energy terrace in front of the house. Only when visitors sit on their cushions from Sit & Heat they will become warm, this to avoid unnecessary energy consumption.

Live e-Cooking

E-Cooking by IXL Netherlands, is a new, energy-efficient method to prepare tasteful dishes quickly. This method uses electrical pulses.

European quinoa

This whole wheat, saponin free quinoa was developed through conventional breeding by the University of Wageningen and has no bitter taste. These quinoa is cultivated by farmers in Northwest Europe. GreenFood50

Beeter®

The meat substitute Beeter is one hundred percent vegetable and has the “bite” of high-quality chicken meat. Like chicken Beeter can be used in all kinds of dishes, including salads and snacks. We wrote about Beeter in 2011.

Sports Bread

This bread from Sportgrain is the first bread product with sport-specific characteristics. The combination of farina and fruit provides an optimal mix of fast and slow carbohydrates. The bread is rich in fibers and sugars from fruits.

Creamy “Low-Cal ‘ice

The ice cream from NIZO tastes creamy, contains virtually no fat and 25% less sugar than just ice cream. We wrote about ‘Low-Cal’ ice-cream before.

Old Amsterdam Food Tour Dinner

14-11-2014

The Old Amsterdam Food Tour and restaurant MOES organize the ‘Golden Age Dinner’ with Marleen Willebrands on Sunday 23 November. A meal will be cooked at the basement of an old storehouse from 1646 according to original 17th century recipes. Because the dinner was served in the afternoon back then, the dinner will be served from 14.00-18.00 o’clock.

Stories from the Golden age

Between the courses stories are told about eating habits, table manners and the availability of food in the city back then. Culinary historicist and publicist Marleen Willebrands retrieved the recipes and will explain the background of old eating habits. Students of the department of old music from the conservatory will play music from that era.
Guests can enjoy oysters on entry, a Rillette appetizer of crab, Tersey with smelt, sweet chicken pie, salad with parsnips, Blancmange & roggebroodijs* *(Roggebroodijs is a rye bread ice cream – ever had rye bread ice cream before?!) and Hippocras with dragees.

Old Amsterdam habits

Because of old habits only a spoon will be provided, please bring your own knife. The stories will be in Dutch; however, the food, wine drinks and experience speak a universal language for all to enjoy.
Location: MOES, Prins Hendrikkade 142-sous
Date & time: Sunday 23 November 14.00-18.00 o’clock.

Coffee jam with Kopi Dua Coffee

31-10-2014

Kopi Dua Exquisite Coffee has invited some chefs to inspire them with coffee-food pairings. The chefs were invited at restaurant The Raffles in The Hague and at arrival they were served a mocktail with espresso, mango ice cream and ginger-ale. From there, the senses were stimulated by starting with dessert. The dishes were explained by chef Pascal Jalhay and Kopi Dua provided the explanation of the coffee being served. Coffee was not only being served as drink but also processed as ingredient.

Some examples of coffee-food pairings

• Dark chocolate with Rendang mousse being served with the Kopi Dua Cold Brew (coffee with coarse grinding, brewed for 20 hours at 2 degrees).
• Mackerel smoked on coffee.
• A dish of oyster and coffee by Bram Hellemans (Zout & Citroen).
• Mini profiterols with coffee and lime serehtopping by Jamie van Heije.

Coffee served in wine glasses

Like tea certain types of coffee are served in wine glasses. Kopi Dua serves their ‘oldfashioned filtercoffee’ Madu Dua from Sumatra, at the table through a Chemex and pours it into wine glasses.

Food pairing with tea and coffee popular

This week we wrote about the Dilmah ‘School of Tea’. Combining tea and coffee with various dishes is not new, but there are still very few restaurants doing it. It provides a surprising effect if the standard combination with wine is replaced with tea or coffee during one of the dishes. This may trigger your guests to discuss their perfect pairing suggestions with you.

Selfies are here to stay!

16-9-2014

Restaurants, hotels and tourist attractions can use the trends #selfies.

The Braggy

Regardless of your opinion, too narcissistic, often poor quality, you aren’t fond of those flashes of the phones of those young people, the #Selfie is incredibly popular. Especially during this holiday season it struck me how many people make selfies at tourist spots, in well-known restaurants, on the beach, drinking a cocktail etcetera and posted it on their social media channels. In America they already came up with a new term, ‘The #Braggy’, from to brag.

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Amsterdam opens first dump supermarket

25-7-2014

In September the first dump supermarket ‘Gekke Gerrit’ will open in Amsterdam. The supermarket sells remnants that brand supermarkets are not allowed to sell anymore and offers left over seasonal products outside the season, such as ice cream in the winter. The dump supermarket sells these products for the lowest prices. The store will be a pilot, but owner Gerrit Hoksberg hopes to open more dump supermarkets.