PERENNIAL® | The 50+ consumer is getting more and more important
We keep spotting more and more products, initiatives and simple, small gestures that benefit the 50+ consumer. Product wise we recently spotted PERENNIAL®. As they put it, the world over 50 is aging like no generation before, but the entrepreneurs behind PERENNIAL® think people could be aging better, and that is why they’ve launched their first product, to support those who want to thrive and not slow down like prior generations.
PERENNIAL® is just one of the products we recently spotted for the accelerating 50+ market in the US, we recently also spotted ‘Town Square’, an interactive experience for senior with dementia or Alzheimer’s. We think it’s trendy and time to start preparing the hospitality industry for the elderly guests. We don’t need to create new products but check if our daily offerings are attractive for this booming market. As they’re the ones that are enjoying more free time and most of them have the finance to have some fun! Unfortunately PERENNIAL® isn’t available on the Dutch market yet but we can expect these kinds of drinks or foods focusing on older groups of consumers, on the market within a couple of years.