The season is about to begin and as from today we will try to inspire you every day with Christmassy inspiration from other entrepreneurs in hospitality. The first one: Starbucks in Valencia is decorating their trees with sparkling red cups. read more
The Roastery Starbucks
The Roastery Starbucks
The Roastery StarbucksStarbucks unveiled Cold-Pressed Espresso this September, a new patent-pending cold extraction process that will serve as the foundation for a new menu of sparkling beverages that will debut at the company’s premium, Starbucks Reserve® Roastery in Seattle. They even serve a cold-pressed Americano exploration flight, a great idea to get people to taste the cold-brew coffees. We spotted the first cold brew coffee in 2014 and since it’s growing extensionally but is still rather unknown to most of us. Great way to get familiar via a cold-pressed Americano exploration flight. read more
Nescafé Coffee Taproom
Nescafé Coffee Taproom
Nescafé Coffee TaproomNescafé has opened a pop-up coffee shop in Toronto, where everyone has to bring and make their own coffee. Indeed, you have to bring your own coffee otherwise you will not be able to enter the Coffee Taproom. The pop-up is a stunt by Nescafé and designed to promote the Nescafé Sweet & Creamy coffee sticks. The ad for pop-up Coffee Taproom trolls Starbucks! read more
Starbucks is celebrating the spring with its first-ever spring hot beverage cup, available beginning March 16 at Starbucks stores in the United States and Canada. A nice initiative to say goodbye to the gray days of winter and celebrate the spring. If you’re going to America soon, you might spot them. read more
Ice cream lovers and Starbucks coffee lovers pay attention. Starbucks starts selling Starbucks ice cream at over 100 locations in the United States of America. In 2016 Starbucks already started with the pilot to sell ice cream in some of their bars. And it worked out. read more
Starbucks Red Cup Cheer Campaign 
Starbucks Red Cup Cheer Campaign The holidays are traditionally a time of giving. Starbucks Red Cup Cheer campaign which is currently taking place across Europe through December 24, is generating ‘Cheers’ for charity. During this period, a portion of Starbucks holiday beverage sales in Great Britain, the Netherlands, Switzerland, Austria and France will be directed to selected non-profit organizations. read more
Starbucks is serving a new coffee drink, blending craft beer with espresso: the Espresso Cloud IPA. Innovation in your coffee and beer ;-). We wonder what this innovation will taste like….
A Starbucks in Kuala Lumpur, Malaysia looks just like the other stores in the region. Baristas are handcrafting beverages with the rich aroma of coffee lingering in the air. However, when customers reach the counter to order a drink, they’ll notice something different. Instead of calling out beverage orders, baristas use sign language. read more
In March Starbucks announced to donate ready-to-eat meals to food banks from its 7.600 company-operated stores in America through their new FoodShare program. Initially, this will be accomplished through an existing collaboration with Food Donation Connection and a new partnership with Feeding America. read more
‘The Roastery and Tasting Room’ of Starbucks in Seattle is the new next generation Starbucks. In this concept store their Coffee brand Reserve (their premium coffee line) is being roasted. Starbucks hopes to attract coffee connoisseurs and amateurs alike with this new concept.
We already read articles about ‘The Roastery and Tasting Room’ with all the great pictures of this new Starbucks location. But recently we saw the video above and thought that our reader had to see this one as well. For pictures you can have a look at the article by PSFK.
‘The Roastery and Tasting Room’ opened December 2014 and is located in Starbucks hometown Seattle, just a couple of blocks of their first location. The Starbucks ‘Roastery and Tasting Room’ is thoughtfully designed as an immersive, all-sensory experience where coffee takes center stage. They like to describe it as if guests experience a Willy Wonka feeling! A detail in the interior you notice right away, coffee beans traveling in clear and copper tubes from the roaster to the bar where they will be brewed.
Starbucks has plans to open more ‘Roastery and Tasting Rooms’ in cities like New York, San Francisco, Los Angeles and Chicago.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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