Lowlander launches Winter IPA | Brewed with donated Christmas trees

10-10-2019

Last winter, botanical brewer Lowlander called on all Dutch people not to throw away their Christmas tree after the holidays, but to donate to them for brewing a winter beer. The call was a great success and after picking all the fir needles by hand, the result can now be tasted. You can find Lowlanders Winter IPA in bars/restaurants and the grocery store Albert Heijn.

Last year we wrote about the Lowlander Beer initiative to brew beer from Christmas tree needles. This year another special initiative from Lowlander Beer!

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Lowlander Beer | Christmas tree to table

7-1-2019

Some Christmas trees in the Netherlands will end up in beer! From 2 January, the botanical brewer has collected unwanted Christmas trees from Dutch consumers, bars and restaurants to transform them into bottles of its 2019 Winter IPA. Chief Botanical Officer Frederik Kampman: “Every December, about 2.5 million real trees bring Christmas spirit into our homes. By New Year, most of these end up in the chipper, on bonfires or piled at the roadside. We have found another use for them: in beer.” read more

Happy holidays | Christmas decorations 2018

20-12-2018

We are in the dark days before Christmas, with real Dutch weather. A little bit of once or twice and mostly wind and rain. Time to create a ‘Christmassy’ restaurant! In September we always give an overview of what we have spotted in the previous Christmas period for inspiration. Below our colleague Max van Oeveren has made a list of small examples up to the great Christmas tree at Claridge’s Hotel in London and special Christmas decorations, as inspiration for hotels, restaurants, bars and of course for at home.

This is the last article on Horecatrends for this year. We wish you a warm, cozy holiday season and lots of inspiration and happiness in 2019. For those who have to work in the hospitality industry, we wish you many nice guests!

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Starbucks + Christmas | Real stories, holiday cups and festive flavours

14-11-2018

The Christmas magic is back in all Starbucks stores in the USA and Canada. They’re  celebrating the spirit of Christmas with new and old Christmas blends, holiday cups and a new ad with real stories and real magic: Starbucks partners featured in holiday ad campaign. We were kind of expecting the festive flavours and the holiday cups but simply love the idea of showing Starbucks partners in their holiday ads!  read more

Christmas inspiration 2018

26-9-2018

We are already receiving plenty of newsletters with announcements for Christmas dinners, time for some Christmas inspiration! We have listed some top ideas from (inter)national companies. Do you already gave a ‘Tree Lighting ceremony’? Or do you decorate your Christmas tree already with cutlery or Christmas balls with liquor? Are you tempting your guests to share photos of your restaurant or hotel via Instagram on Christmas, in other words is your company ‘Instagrammable’? Enjoy reading and success with preparing your Christmas dinners!

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Christmas at Rolf’s in New York | Can you top their Christmas decorations?

19-12-2017

We’re always willing to give some free publicity for great Christmas decoration ideas! Recently we spotted Rolf’s German restaurant in New York City. They have been famous for their Christmas decorations for years now and they have a lot of old videos to proof that! Their Christmas decoration is absolutely over the top and according to most on the internet, gorgeous. If you think you can beat them, let us know!

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Ultimate Christmas sleepover | Sleeping in the Coca-Cola Christmas truck

14-12-2017

Two lucky winners will fall asleep in the Coca-Cola Christmas truck tomorrow night. We all know this truck from the well-known Coca-Cola Christmas advertising that shows up every years during the Holiday Season. The iconic truck has been prepared for an overnight stay especially for this giveaway. Coca-Cola collaborated with Travel Blog Late Rooms. A fun and special marketing campaign! read more

Jajem Jenever | Christmas ornaments filled with jenever for their 2-year anniversary

13-12-2017

The Amsterdam jenever brand Jajem exists 2 years this month. This will be celebrated in the Kopstootbar on the Leidseplein, which is also the first business the men behind the brand opened. Beside a party you can also buy Christmas ornaments filled with the young jenever! read more

Joe & Seph’s gourmet popcorn | Two new flavours for Christmas

11-12-2017

This December, Joe & Seph’s, purveyors of gourmet popcorn, will launch two brand new flavours, just in time for Christmas. Adam, Jackie and Joseph Sopher, the family behind the popcorn brand, have been hard at work in their London kitchen with their team of pastry chefs, creating the latest additions to their alcoholic Cocktail Range – Irish Coffee Liqueur with White Chocolate Caramel and Espresso Martini. With this article we want to inspire chefs to make gourmet popcorn for the holiday season! read more

Some Christmas inspiration | Serve a cocktail in a Christmas ornament

5-12-2017

Last month we wrote about the Christmas ornaments from The Lakes Distillery. They give the Christmas tree an alcoholic touch with Whiskey Christmas ornaments, or Christmas ornaments filled with The Lakes Vodka or The Lakes Gin. We already suggested that it is quite a nice idea to serve a cocktail in a Christmas ornament. Last weekend I had my first ‘Christmas dinner’ with friends and based on the Christmas ornaments from The Lakes Distillery, I also filled a small Christmas ornament with a Christmas cocktail, wrapped it in a gift box and served with the starter. Simple and tasty!

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