Van Spronsen & Partners | horecatrends.com

6-62012

Bankok University

6-6-2012

The Bankok University has been renovated to underline the nickname Creative University. The ground floor area is designed as a flexible hang-out space that can be reconfigured for studying alone or in groups, resting and meetings. The mezzanine level is a fun and game zone, it includes a pink polka-dotted Karaoke hut. The game zone includes a huge pool table and a giant dart board. Inside the 6,5-meter high panda is the spiral staircase connecting the ground floor and mezzanine. Students enter the staircase from the backside and exit from the back of the head. The mouth of the panda is a window.

6-62012

Together dinner via video link

6-6-2012

The Sichuan restaurant chain Hai Di Lao and electronics manufacturer Huawei are working together since September 2011. In the restaurant are interactive screens that enable guests to make contact via a video link with their friends or family in any of the other chains elsewhere in the country.

5-62012

Largest mall in the world

5-6-2012

In 2013 the largest mall in the world will be opened in the city of Tianjin (China). The SM Tianjin Shopping Center will be 530,000 square meters, an area the size of 74 football fields. Tianjin is only 30 minutes by high speed train from Beijing.

5-62012

The Bang! lamp

5-6-2012

Made by Bitplay, it’s a novelty desk lamp that you turn on and by using a pistol-shaped remote control. Aim the gun, pull the trigger and the lamp turns on; do it again and it switches off. The styling and design are pretty conventional, so it looks just like any regular desk lighting furniture, but also fun in a hotel.

5-62012

Marina Bay Cruise Centre Singapore

5-6-2012

The opening of the Marina Bay Cruise Centre Singapore will allow the city-state to tap Asia’s growing cruise industry while it will also provide thousands of new jobs. Situated at the edge of Singapore’s waterfront downtown district, the ultra-modern terminal is expected to latch onto the city’s booming tourism industry, which benefited from double digit growth in visitor arrivals to 13.2 million last year.

5-62012

Fonckel lamp

5-6-2012

This Fonckel lamp is developed by Dutch designers. The lamp is fully adjustable with your fingers. Watch the movie about Fonckel.

4-62012

Cinemas color orange

4-6-2012

Cinemas in the Netherlands are into the EC soccer this year. The matches of the Dutch team are broadcasted live in more than 25 cinemas. If the Dutch team makes it to the final, it’s broadcasted in 3D.

4-62012

Hotel around a tower clock

4-6-2012

Hotel Ghent was built by the Japanese artist Tazu Rous. He wanted to eliminate the separation between the public and private space. The 109 available nights in the TRACK-art Hotel Ghent were fully booked within 23 minutes. Hotel Ghent is built around the clock on the tower of the Sint-Pietersstation in Belgium, 23 meters above ground level.

4-62012

Mayonaise recipes on the receipt

4-6-2012

As part of a recent ad campaign for Hellmann’s mayonaise in Brazil, recipes created to the just purchased ingredients were printed out on the store receipt. This action increased the sale of the mayonnaise to 44%.

4-62012

Grey Goose wodka

4-6-2012

This summer Grey Goose brings an innovative campaign to London. Every person has a unique taste profile, with a different reaction to: sweet, sour, salty, bitter and umami. Grey Goose aims to give cocktail drinkers a cocktail that is just right for them. Running from May until July, Taste By Appointment will introduce two tools designed to educate cocktail lovers about how to ensure the best possible drinking experience.

4-62012

Aircraft carriers Kiev

4-6-2012

The aircraft carrier Kiev dates from the Soviet Union and is now renovated to a luxury hotel by the new Chinese owners. Watch the movie for more information about Kiev.

1-62012

Invisible campaign

1-6-2012

LYNX Anarchy created a marketing campaign for a new deodorant. The advertising is not visible to the naked eye, but only with polarized sunglasses. These sunglasses were distributed by LYNX to young passengers. A new way to create attention! Perhaps it is possible to create an invisible menu. Watch the video of LYNX.

1-62012

We Want Cinema

1-6-2012

At the ‘We Want Cinema’ in the Netherlands your can decide which movie you want to see, whenever you want. You can do this via the website, where anybody can create a movie event, but you can also hook up with another event. If enough people buy tickets the movie will be shown. New and old movies, documentaries and programs, the movie theatre is yours!

1-62012

GoPago

1-6-2012

With the GoPago app you don’t have to wait any longer for you coffee or sandwich. In San Francisco Bay Area and Las Vegas you can place your order by using this app. You search for a company, you place your order and pay with your credit card, all through your smartphone. Now you only have to pick up your order in the company.

1-62012

Discover & Deliver

1-6-2012

Found something beautiful in for example a hotel, which you would perhaps like to have at home or in your restaurant? Take a photo, send this to the website Discover and Deliver of Isabel Rutland. A team of design experts will find this piece for you, or a good alternative. This product can be bought through the website.

6-62012

Bankok University

6-62012

Together dinner via video link

5-62012

Largest mall in the world

5-62012

The Bang! lamp

5-62012

Marina Bay Cruise Centre Singapore

5-62012

Fonckel lamp

4-62012

Cinemas color orange

4-62012

Hotel around a tower clock

4-62012

Mayonaise recipes on the receipt

4-62012

Grey Goose wodka

4-62012

Aircraft carriers Kiev

1-62012

Invisible campaign

1-62012

We Want Cinema

1-62012

GoPago

1-62012

Discover & Deliver

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Christmas inspiration 2021 | Examples of other restaurants, fast food chains and hotels