Hotels in fashion
16-2-2010
W Hotels is the first hotel group to hire a fashion director. Amanda Ross is assigned to design the staff uniforms and the interior of the hotel. She has worked for renowned designers like Julien Macdonald and Dennis Basso, and styled the American TV series Lipstick Jungle.
Co-creation at Starbucks
16-2-2010
Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.
Wine-tea
15-2-2010
In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.
Valentine’s capmaign by Citymarketing Groningen
15-2-2010
Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.
Domino’s Pizza switches to electric scooters
15-2-2010
After a successful trial in Rotterdam, Domino’s pizza only wants to use electric scooters for pizza delivery within two years. The scooters are less polluting and more quite. The only problem now is that the battery runs-out rather quickly.
Fragrances make an experience complete
14-2-2010
Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.
Working at home?
14-2-2010
This ‘Archipod’ is an excellent alternative for an office. It is elegant, spacious and can be placed almost anywhere. When the door opens up it kind of looks like a modern space shuttle.
Umbrella without sharp edges
14-2-2010
This ‘umbrella blunt‘ is designed to avoid sharp points. It is available in different colors and can handle wind speeds up to 100 kilometers per hour.
Tryvertising in Singapore
13-2-2010
In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.
Heinz – squeeze or dip
13-2-2010
After two years of research Heinz has a new portion packaging for their ketchup. Except that this package contains 3 times more ketchup than the old packaging, the user can also choose between Squeeze or Dip. Take the top off the ketchup and then squeeze it out, or remove the foil, and dip.
Culture-campus Vleuterweide
13-2-2010
On the new culturecampus Vleuten this design internet cafe opened. There is an extensive use of wood and different levels. Besides this internet cafe the grounds include a church, homes and a theater.
Meetingspot.nl
12-2-2010
Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.
Mobile fire place
12-2-2010
This mobile ethanol fireplace can be installed anywhere without additionalventilation. Thhe mirror in the lid increases the effect of the fire.
Restaurant in The Museum of Arts and Design
12-2-2010
In The Museum of Arts and Design in New York, Restaurant The Robert openend on the top floor. Besides the modern décor and modern lighting and acoustics, the restaurant is overlooking Central Park and Broadway among others.
Online shopping with an extra touch
12-2-2010
This wireless device allows Internet shoppers to feel the structure of garments or other products and smell products through scented cartridges. This allows a webshopper to better determine whether a particular product meets his or her demands.
Tea house heated by compost
11-2-2010
Architects in Tokyo have designed a compact teahouse that is heated by compost. The walls are filled with leaves that will start composting. That process creates a heat of about 48 degrees Celsius which heats the tea house.
Elevation Burger 1st restaurant outside US
11-2-2010
The meat used of burgers of Elevation Burger is 100% USDA certified organic, 100% grass-fed and 100% free range. The fresh fries are fried in 100% olive oil. The biological burgen chain, based in Northern Virginia, has developed rapidly since 2005. They now have 17 branches. The first branch outside of America will open in Kuwait.
Healthy products in ‘unhealthy’ packaging
11-2-2010
A French designer, Daisi Zheng, gave healthy products an unhealthy look. For example, carrots in a cigarette pacakge and blueberries in a drug package.
Glass vs plastic
10-2-2010
Yealands, a winemaker from New Zealand, produces wine in plastic bottles. These bottles are environmentally friendlier than glass bottles. The production saves 54% on CO2 and 19% on energy, compared to glass bottles. However, consumers should drink the wine within 18 months after purchase.
Burger King’s ‘Female Superfan’.
10-2-2010
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Facebook Valentine’s poll
10-2-2010
Four Seasons hotels posted a poll on Facebook where people can vote what would be a truly romantic addition to a romantic stay.
Bar Battle Zandvoort 2010
10-2-2010
In Zandvoort, The Netherlanfs, three restaurants (Laurel & Hardy, The Klikspaan and Fame) initiated the Bar Battle. For 1 week,12 teams take over a bar. The teams are judged on promotion activities, special offers professionalism and skills. There are teams of the police force, de local tourist information office, drivers and other groups.
Colour-changing wall
9-2-2010
This wall offers numerous possibilities to give your house or office a new look. It’s even possible to display text on the wall.
Beer-robot
9-2-2010
Students from the Middlesex University in the UK have invented a beerrobot. The robot can travel a programmed route, and everyone who wants a new beer just needs to put his glass in the holder, the robot will fill it up and continue his route.
Calvin Klein perfume from dispenser
9-2-2010
From the 7th to 20th of February several metro stations in Paris will sell Calvin Klein perfume from a vending machine. For a price of € 10,= one can buy a 15 ml bottle of perfume.