Free online music with Pepsi
23-5-2010
Order a Pepsi with your iPhone in restaurants. You’ll save points on your Loot (iPhone App). When collected three points, you can download a song from a database of 250,000 songs. According to Pepsi, this is the first iPhone app that acts as a loyalty program.
3D product promotion by Samsung
22-5-2010
After Nespresso, Samsung used a 3D animation for a product presentation. This time in our own capital, Amsterdam, using one of the most famous buildings in Amsterdam, the “Beurs van Berlage”.
Sleep well at hot summer nights
22-5-2010
It looks more decorative then functional, but appearances can be deceptive. This air conditioner is designed to provide you with an ideal sleeping environment. However without cooling the complete chamber. This could help save up to 60% on energy costs.
Pop up urinals
21-5-2010
Urinals are often an annoyance on the streets. Big, ugly devices that ruin the streetview. With the Urilift , this is history. The Urilift will only surface at times when they are really needed, (in the evening). They are directly connected to the sewerage and very low in maintenance.
Social media ice cream vendor
21-5-2010
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
Rotating module-house
21-5-2010
This student dormroom, developed by students from the University in Karlsruhe, Germany, is unique. The inhabitant of the cylindrical room, can move the room in different positions by rotating the cylinder. You can sit still on the bench, and if you are ready to go to sleep, move it around a bit and your bathroom is ready.
Meat from a vending machine
20-5-2010
Izarzugaza is a highly respected butcher in northern Spain. While the meat is prepared traditionally, the marketing techniques are state-of-the-art. Last year he started selling online and ordering via touch screen, this year they installed a 24-hour vending machine, filled with the best meats, according to the season.
Meetings at great altitude
20-5-2010
Conference Hotel Kapellerput, in Heeze, The Netherlands, is currently building a classic “Kaban”. It will be a floating meeting room from 148m². It will be placed among the trees of the forest, next to the current hotel. A new dimension in meetings.
Raw chocolate for more exitement
19-5-2010
This new brand of chocolate uses cocoa which is grinded cold, so that all anti-oxidants, but also the substances that arouses loving feelings are still in the chocolate. Not only will you feel happier, the product is completely eco-friendly and gives people in Ecuador a chance to a good future.
New coffeebar in New York
19-5-2010
These two men have been operating a “coffee shop” since last weekend in the streets of New York. Where? No one knows. It just depends on where the bike is leading them. Everything is done on manpower (green engine). Even the beans are manually grinded for you. A delicious cup of coffee, if you know where to find them, anyway.
From plastic bottle to chair
18-5-2010
Coca-Cola is recycling empty cans and bottles into chairs. Not only chairs, but also jackets and other clothing will become part of the recycling program.
Not going to South-Afrcica but still want to be at the stadium?
17-5-2010
Can’t afford a ticket to South Africa? Or just not such a huge fan? There is still a possibility to watch yourself on TV. You can buy a spot on the banner of www.hetoranjespandoek.nl, which will be displayed at the match The Netherlands-Denmark. So your face will still star on TV.
Pancake bus
17-5-2010
We spotted the French fastservice, Roulegalette, (French crêpes) and wondered when the first Dutch “pancake to go” would start. Via Twitter the “pannenkoekenbus” (pancake bus) reacted within a few minutes. Young entrepreneurs Robin and Gerard, who got the idea while waiting for the bus to school, combined their part time job in a pancake restaurant with a bus.
Bully the competition
16-5-2010
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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.
Creative marketing really works
15-5-2010
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This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.
Ben & Jerry’s clothes for charity
15-5-2010
Besides ice cream, Ben and Jerry’s now also sells clothes in their webshop. Half the profit goes to charity. Be quick, because everything is made in a limited edition.
Eco office supplies
14-5-2010
The new office supplies of Lexon are completely ecological. Made from bamboo and working on solar energy. Also, almost every part of these devices are recyclable.
The first ‘green’ stadium
14-5-2010
The stunning sustainably-built rugby stadium features state-of-the art green technology, making the most of available resources. They use rainwater, heat and cold storage, solar power and natural light. An example for future stadiums.
Fastservice pancake restaurant
14-5-2010
In France, the first fast service “crêperie” opened with 3 outlets in Paris. The concept is named after the savory crêpe, “Roule Galette”. One of France’s most classic dishes in a modern way.
Atelier in a cafe
13-5-2010
For the creatives among us, a café in Paris has opened, where one can rent a sewing machine. The café has ten work stations. Costs? € 6 per hour and € 25, = per day. They also frequently organize workshops. Similar initiatives have been spotted at various locations, for example in Rotterdam.
Alcholic beverage in an instant
13-5-2010
With this package, you can turn any kind of juice into an alcoholic beverage. The product is made from yeast, which is rapidly converted into alcohol. Be careful though, as your drink might contain more than 14% alcohol.
Andes teletransporter
12-5-2010
Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.
Coca-Cola Happiness Machine
12-5-2010
“Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.
Calories show up at Burgerville check
11-5-2010
Burgerville does not only list all the calories of individual dishes on the menu but also shows the total of calories consumed, on the bill! With an extra health tip at the bottom.
New Nespresso store opens in 3D
11-5-2010
The opening of the new Nespresso boutique in Brussels, was accompanied by a great 3D presentation. Watch the video on YouTube.
