Monthly pop up event in Paris
30-5-2010
Eco-friendly food, dance lessons, responsibly shopping for clothes and much more. It’s all possible every first Sunday of the month in Paris on the monthly pop-up event, Brunch Bazar. The entrance fee is € 3.50 and will be donated to charity.
Be careful when tanning
29-5-2010
Nivea introduced a sunindicator to responsibly enjoy the sun. This iPhone application tells you how and where you can enjoy the sun best, based on your skin type and the UV strength at your location. In addition, the timer indicates how long you still can enjoy the sun.
Social Media Bars in Johannesburg
29-5-2010
Johannesburg has 2 exclusive bars where online social media are combined with hospitality. You must be invited online to have access to one of the two locations. At the locations one will find touch screens mounted in the tables, on which one can use the internet. But one can also make contact with another tables.
Green Champs-Elysees
28-5-2010
The famous Avenue des Champs-Élysées in Paris, where normally a thousands of cars a day pass by, has been temporarily transformed into a giant garden. On the day of biodiversity a farmers’ organization has turned the street in a garden of 1.2 kilometers long. Over 800.000 people visited the garden.
Birth tourism in the USA
26-5-2010
According to the constitution, whoever is born on U.S. soil automatically is an American citizen. This causes increasing “birth tourism”. Hotel Marmara is responding to this by offering facilities before and after childbirth. Rooms are rented by the month, including cradles, airport transfers and a gift for the mother.
Hello Kitty wine
25-5-2010
The little cartoon cat Kitty has become a real woman and now has her own wine label. And not without success, this wine is sold in Singapore, USA, Russia and England. The wine comes from the vineyards of Lombardy, a Pinot noir grape, in northern Italy.
Invest in chocolate
25-5-2010
Rather than borrowing money from the bank, Hotel Chocolat wants to borrow money from customers. When you invest in “Hotel Chocolat” shares, you will receive your interest in chocolate. With an investment of £ 2000,= people get a chocoladebox, worth £ 107.70, six times a year.
Decant and pur wine at the same time
24-5-2010
The Italian designers of Acquacalda have the ideal solution for both the decanting and pouring of wine. In addition, the wine is fairly distributed.
Salmon caviar from a vending machine
24-5-2010
One of the biggest sellers of caviar in Moscow, Russia, Ikra, has placed 33 vending machines with salmon caviar. Unfortunately for lovers of expensive versions such as Beluga or Sevruga caviar … they are not in the assortment yet.
P-tree urinal
23-5-2010
Especially for large events and other happenings, Sam Veluw designed the P-tree. Where other toilets are dirty and difficult to place, this urinal a solution. Before use you might want to check with the municipality, the “water” is going directly into the ground.
Free online music with Pepsi
23-5-2010
Order a Pepsi with your iPhone in restaurants. You’ll save points on your Loot (iPhone App). When collected three points, you can download a song from a database of 250,000 songs. According to Pepsi, this is the first iPhone app that acts as a loyalty program.
3D product promotion by Samsung
22-5-2010
After Nespresso, Samsung used a 3D animation for a product presentation. This time in our own capital, Amsterdam, using one of the most famous buildings in Amsterdam, the “Beurs van Berlage”.
Sleep well at hot summer nights
22-5-2010
It looks more decorative then functional, but appearances can be deceptive. This air conditioner is designed to provide you with an ideal sleeping environment. However without cooling the complete chamber. This could help save up to 60% on energy costs.
Pop up urinals
21-5-2010
Urinals are often an annoyance on the streets. Big, ugly devices that ruin the streetview. With the Urilift , this is history. The Urilift will only surface at times when they are really needed, (in the evening). They are directly connected to the sewerage and very low in maintenance.
Social media ice cream vendor
21-5-2010
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
Rotating module-house
21-5-2010
This student dormroom, developed by students from the University in Karlsruhe, Germany, is unique. The inhabitant of the cylindrical room, can move the room in different positions by rotating the cylinder. You can sit still on the bench, and if you are ready to go to sleep, move it around a bit and your bathroom is ready.
Meat from a vending machine
20-5-2010
Izarzugaza is a highly respected butcher in northern Spain. While the meat is prepared traditionally, the marketing techniques are state-of-the-art. Last year he started selling online and ordering via touch screen, this year they installed a 24-hour vending machine, filled with the best meats, according to the season.
Meetings at great altitude
20-5-2010
Conference Hotel Kapellerput, in Heeze, The Netherlands, is currently building a classic “Kaban”. It will be a floating meeting room from 148m². It will be placed among the trees of the forest, next to the current hotel. A new dimension in meetings.
Raw chocolate for more exitement
19-5-2010
This new brand of chocolate uses cocoa which is grinded cold, so that all anti-oxidants, but also the substances that arouses loving feelings are still in the chocolate. Not only will you feel happier, the product is completely eco-friendly and gives people in Ecuador a chance to a good future.
New coffeebar in New York
19-5-2010
These two men have been operating a “coffee shop” since last weekend in the streets of New York. Where? No one knows. It just depends on where the bike is leading them. Everything is done on manpower (green engine). Even the beans are manually grinded for you. A delicious cup of coffee, if you know where to find them, anyway.
From plastic bottle to chair
18-5-2010
Coca-Cola is recycling empty cans and bottles into chairs. Not only chairs, but also jackets and other clothing will become part of the recycling program.
Not going to South-Afrcica but still want to be at the stadium?
17-5-2010
Can’t afford a ticket to South Africa? Or just not such a huge fan? There is still a possibility to watch yourself on TV. You can buy a spot on the banner of www.hetoranjespandoek.nl, which will be displayed at the match The Netherlands-Denmark. So your face will still star on TV.
Pancake bus
17-5-2010
We spotted the French fastservice, Roulegalette, (French crêpes) and wondered when the first Dutch “pancake to go” would start. Via Twitter the “pannenkoekenbus” (pancake bus) reacted within a few minutes. Young entrepreneurs Robin and Gerard, who got the idea while waiting for the bus to school, combined their part time job in a pancake restaurant with a bus.
Bully the competition
16-5-2010
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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.
Creative marketing really works
15-5-2010
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This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.
