A mysterious whiskey

3-5-2013

Whiskey brand ‘The Glenlivet Alpha’ introduced a very special mysterious single malt whiskey. The bottle is matte black and contains no trace of information about the original ingredients. The whiskey brand challenges whiskey lovers and consumers to use their taste bulbs and get behind the secret. The Glenlivet Alpha is the first renowned whiskey brand that introduces a bottling without any kind of information. At the end of the four-week during campaign Master Distiller Alan Winchester will expose the secret online.

Dining at a 13 Michelin starred restaurant

3-5-2013

Dining at a 13 Michelin-starred restaurant…? Last Sunday April 28th Harrods organized an exclusive lunch in ‘The Georgian Restaurant’ prepared by the seven sough-after Michelin-starred Italian chefs. Carlo Cracco, Gennaro Esposito, Massimo Bottura, Enrico and Roberto Cerea, Davide Scabin and Luciano Monosilio cooked each a creative contemporary Italian dish for the seven-course ‘Identità London 2013’ menu. The sum of these chefs brings a total of 13 Michelin stars.

Toast en become Facebook friends

2-5-2013

For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.

Send your mother a Dominos audio pizza

2-5-2013

On 12 May it is Mother’s Day. In the coming weeks we will publish remarkable recipes and promotions on horeacatrends. Do you have a special recipe or does your restaurant or hotel plans a special activity, let us know by mail via tip@spronsen.com.

Domino’s started a funny Mothers day promotion. The pizza chain gives away 50 free pizza cards with a personal audio message, including your mother’s favorite pizza. Through Facebook you can record a message and the 50 most original messages will be delivered on Mothers day with her favorite pizza.

Cooks in the supermarket

1-5-2013

Last month the Dutch supermarket chain Jumbo opened the largest supermarket of the Netherlands in Breda. ‘Love for food’ is the main theme of the supermarket. Besides the biggest assortment of the Netherlands, Jumbo Foodmarkt focuses on tasty, healthy and inexpensive food. At the Foodmarkt café consumers can consume a cup of coffee or a fresh meal. Every day there are cooks who prepare the most delicious dishes inspired by the Dutch, Italian and Asian cuisine. These dishes can be consumed in the café or taken home. A totally new development within the retail market.

Hotspot Hutspot

1-5-2013

Rotterdam becomes more green… The municipality of Rotterdam encourages urban farming and more and more urban farms sprout across the city. Inhabitants of several neighbourhoods have set up their own vegetable garden. A part of the production of the vegetable gardens is served in the neighbourhood restaurant ‘Hotspot Hutspot’. This restaurant serves three-course week menu’s for 7 euros with as many ingredients from the garden and other local produce. The menu is prepared with the help of children from the neighbourhood.

Queens day with a meter KING

29-4-2013

To celebrate the abdication on 30 April, peppermint brand KING developed a KINGsize peppermint roll. The peppermint brand wants the keep the Orange fans waiting for the balcony scene and inauguration fresh.

Afternoon Tea art

29-4-2013

The Conservatorium Hotel in Amsterdam serves a classic Afternoon Tea as a tribute to the reopening of the Rijksmuseum. The appetizers are inspired by the portraits and art works by artists from the 17th century. The menu consists entirely of pure traditional Dutch dishes like beef sausage burger with pickles, herring on rye bread and different types of croquettes.

A shot of glazed donuts or bacon

29-4-2013

Start the day with a good shot of breakfast-infused liqueurs. Mama Walkers brings you freshly-made breakfast cocktails. Relax with one anytime, day or night, because breakfast isn’t just for morning anymore.. Mama Walker’s presents a menu of 70 proof breakfast-inspired liqueurs – Glazed Donut, Blueberry Pancake and Maple Bacon.

Terrace at the roof of a building

26-4-2013

Urban agriculture becomes more popular. The municipality of Rotterdam encourages the construction of green roofs. The terrace of Restaurant Engels is situated on the roof of the ‘Groothandelsgebouw’ in Rotterdam. Herbs, vegetables and plants grow between the tables. The restaurant serves drinks, snacks and salads, and during the summer they will organize evenings like salsa dancing, talk shows and more. A very special place with a spectacular view and also sustainable.

Fjord Eat and Drink

26-4-2013

Today the new restaurant Fjord Eat & Drink opens. Inspiration for this restaurant is the purity of the Norwegian fjords. The restaurant has a tough look with a cozy atmosphere. The interior is characterized by different chairs made of different materials. The restaurant serves high quality products with a clear origin for an affordable price. The meat is matured in house and is delivered by regional suppliers. The restaurants also has two spacious rooms for meetings and party and the terrace will open in May.

Shaken and stirred with Barefoot wines

25-4-2013

The Californian wine brand ‘Barefoot’ introduces refreshing cocktail recipes for the summer, like the ‘Down the Aisle’, a cocktails made of the White Zinfandel Rose. The cocktail is refreshing and is a mix of pears, pineapple and strawberries flavor. The ‘Beachcomber’ cocktail is made of Pinot Grigio, a cocktail with fresh lime, green apple, pineapple and coconut milk flavor. These fresh cocktail recipes will get you in the mood for the summer… There is also a online contest where people can suggest cocktail recipes based on Barefoot wines, the winner will get a cash prize.

Redesign a bar with the HP printing machine

25-4-2013

HP has announced a new project in collaboration with the world-renowned designer Karim Rashid for the nhow bar in Milan. He will use the HP Latex Printing machine to bring his interior designs to life. The result is a completely new bar area comprising eight tables that boast vibrant full-colour graphics printed by the HP Printer, as well as two large-size mirrors that is printed on self-adhesive transparent film. Karim Rashid worked with the HP printer, because the redecoration of the bar needs to be done quickly because. Owners of restaurants can easily redesign their bar by buying for example ‘cheap’ tables and redecorate them with self-adhesive prints.

The new Prachtig in Rotterdam

24-4-2013

‘Prachtig’ in Rotterdam has been upgraded from grand café to bar-restaurant. The interior, the menu and even the view are renewed. They have chosen for a contemporary interior with an industrial look. The restaurant is characterized by the wall of raw bricks and the use of natural and raw materials. There is a self-designed cabinet where Italian hams and sausages from Italy hang to dry. The menu has a touch of Italy, during the summer ‘Prachtig’ will organize the City Barbecues.

Cornetto Lick Challenge

24-4-2013

Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.