Heineken beerpad
1-4-2011
Heineken developed in cooperation with Philips the Heineken Senseo Bierpad. A special version of senseo; Philips SENSEO® Hot ‘n Cold® is required. Are you interested? Sorry, it is an April Fool’s day joke.
Amstel launches new home tap called tapje
1-4-2011
A handy home tap system that does not longer require a tapmachine and costs less than € 10,=. Of a 4-liter tap system, 16 glasses of 25 cl can be tapped.
Complex beer
1-4-2011
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Trumer Beer Machine is inspired on the Rube-Goldberg-Machine, a mchine which makes a complex action of a simple action. Recreate the brewing process in a new way. Watch the movie.
Green London city guide
1-4-2011
Greentraveller produced in association with VisitEngland a guide to Green London. A handy pocket-sized map that features eco-friendly restaurants, hotels, cafes and attractions in the capital. Copies of the leaflet are available free of charge at eight Tourist Information Centres in and around London and the leaflet is also downloadable as a pdf.
Catered picnics in Amsterdam
31-3-2011
Butler For Hire’s service in the Netherlands offers a new service, the picnic butler, from April to August in the Vondelpark in Amsterdam. When booked, a butler is sent to the park to set up the picnic, included with crystal glasses, picnic rugs, china crockery and pillows. Once the picnickers are ready to go home, a phone call to Butler For Hire signals it is time for the butler to return and clean up.
Colored rice
31-3-2011
In preparation for the annual Tomb Sweeping Day in China, shopkeepers in the Guangxi region are working on the freshly cooked five-color glutinous rice to worship their ancestors. The colored rice was dyed in the liquid from soaked colorful plants such as purple sweet cane and maple leaves. Coloured rice is a much better option to enliven your plate than the usual plain old white rice.
Commercial inspired by tweets
31-3-2011
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The latest marketing ploy of Kraft is Mac and Cheese TV. This commercial is unique because it’s inspired by real life tweets of Kraft Macaroni & Cheese fans. These Mac and Cheese TV commercials are a game changer for interacting with loyal customers.
Design on a tray
30-3-2011
The Norwegian company Figgjo has developed a new range of plates specifically made for use in canteens and restaurants. Now, these plate are usually pretty dull and uninspired. Figgjo has played around with the colour and shape, but without prejudice to the stacking capability or durability requirements.
Sushi shipping container
30-3-2011
A container rebuild to a restaurant or a coffee bar, we have seen before. The SushiBOX is a new example, located in Texas. The compact eatery fits inside a 20 inch shipping container that has three sides, which can unfold to create open awnings.
Dip Dip nuggets
30-3-2011
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McDonald’s promotes his famous McNuggets and its range of dip sauces by using the elevator to create illusion nuggets that were dipped into sauces. Watch the movie.
CueMelon – seems to be a april fool
30-3-2011
Organic marketer Eosta, brings a new innovation into the markt. It is a cucumber, which has an orange colour inside and tastes like a melon. The cucumber is preservable up to 10 days. This seems to be a perfect april fool…
Golf Digest Campaign
29-3-2011
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So how can you disrupt the region’s biggest golf to get attention?
Virtual campaign
29-3-2011
The Lynx Effect in the UK has lounged a campaign that has taken viral concepts to another level with their latest brand: the Lynx Fallen Angels Ambush. Various angels fell at the Victoria Station in London from the sky, onlookers tried to connect with the beautiful “virtuous” creatures on the screen.
Mobile app enables F&B ordering from seats at sport events
29-3-2011
The free Yorder app let sports fans order food and beverages from their seats, so they don’t have to get up and miss any of the game. The operator Bon Appetit will send a worker to the fan’s seat with the order in 15 to 20 minutes.
The world’s first airport library for eBooks
29-3-2011
At Taoyuan International Airport (Taiwan), waiting passengers can now borrow iPads and eReaders to keep their passengers entertained. The e-library has four hundred titles in its collection, available in English or Chinese, which can be read in the airport, but not taken away or downloaded onto the user’s own device.
Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Free Cone Day!
28-3-2011
As a way to thank the Ben and Jerry’s customers for their support and to celebrate 33 years of Ben & Jerry’s, the Ben & Jerry’s scoop shops all over the world, are happily giving the ice creams away!
Toilet Paper Origami or tolegami
28-3-2011
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There is no shortage of imagination in applying the Japanese technique of folding (origami) toilet paper: tolegami presents itself as a variant of origami. The tolegami is already prominent in some hotels, the tolegami takes various forms in order to customize the toilet paper.
Green tomato juice to celebrate spring
28-3-2011
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.
Go fast on a canalbike in Amsterdam
28-3-2011
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Although a movie from 2010, we do put it on our website. Nice ad with humor for an energy drink. Go Fast gave away their energy drinks at a motorized canalbike in the Amsterdam canals.
Wrap ‘N’ Mat
28-3-2011
Wrap ´N´ Mat is a reusable food wrap which is environmental friendly and convenient to use. It keeps bread, cookies and sandwiches from drying out. Wrap ‘N’ Mat is also machine washable and can be used again and again.
Playland McDonald’s for grown-ups
25-3-2011
McDonald’s Playland in Sydney is specially build for grown-ups. McDonald’s always advertises ‘I’m Loving It’. Now the grown-ups can experience this as well. Watch the movie.
Living legacy champagne
25-3-2011
Champagne House Perrier-Jouët celebrates its bicentenary with the unveiling of Bi-Centenaire Champagne, the very first living legacy champagne designed to be passed on to future generations.
The world’s first beer with pure gold flakes
25-3-2011
French brewery, i-Bière launches ’24 Carats’; the first beer containing flecks of 24 carat real gold. This beer will be an expensive one, about € 50,= per bottle of 75 cl.
Platform that rewards people who identify and tag products on photographs
25-3-2011
Emma Active is a new platform that rewards people who take the time to identify and tag products on photographs. Consumers tag the photos en link these products to brands and products, and are linked through to a brand page where the product can be viewed and purchased. These ‘sellsumers’ are the advertisers and will be rewarded for this.
