Travel through the internet with Magnum
20-4-2011
Magnum has created a new interactive ad game, where the user controls a woman traveling through the Internet. On this trip, the aim is to collect as much chocolates as possible. As a player you can control the woman to get the chocolates. During the journey you visit YouTube and websites from Dove, Saab, Spotify and Tiger of Sweden. Even if you’re quite used to modern interactive advertising, this advertising game has the absolute wow-factor.
Inspiration from 2009: Second Porch
20-4-2011
Renting a vacation home has became easier. Second Porch makes renting vacation homes a reliable process by offering several social tools to get in touch with the homeowner and get noticed of the expierences of others. A nice example of transparancy and how social media is used.
Smoothie cubes
19-4-2011
Creative Gourmet Smoothie Cubes are frozen fruit jam-packed cubes for delicious smoothies, only in a few minutes. All you do is pop 2 or 3 frozen cubes in your blender, add some milk and you have a delicious nutritious drink.
Twister Restaurant in Kiev
19-4-2011
Do you need some inspiration for designing a restaurant? Check out The CoolHunter website for more inspirational pictures.
BeerTAG
19-4-2011
BeerTAG is the first company that brings a solution as an advertising medium to the common problem of “Which beer is mine?” The BeerTAG is a sleeve that fits the bottleneck to help consumers identify their beer in a busy social setting.
Coffee cubes
19-4-2011
Flavoured Coffee Cubes. The quality of fresh ground coffee with the convenience of instant preparation. The special individually foil sealed packaging preserves the aroma, flavour and consistency of the product, giving the result of fresh coffee every time. Flavours: Amaretto, Vanilla, Cinnamon, Sambuca, Brandy, Lemon and Natural.
Inspiration from 2009: Pie on a stick
19-4-2011
Perfectly-portioned, tiny pies … and on lollipop sticks. More often we see (small) dishes presented on sticks. Original, creative and a nice way of presenting.
Donuts the new cupcakes?
18-4-2011
Affordable luxury, donuts are changing, more flavours, design etc… but underneath is still the humble donut. Some bakery’s are even adding mashed potatoes to the dough, en Louis Vuitton en Burberry made a designer donut keyring.
Green golf ball from lobster shell
18-4-2011
Researchers do convert lobster shells into biodegradable golf balls, specially designed for playing golf at cruiseships. The University of Maine, in conjunction with The Lobster Institute, UMaine Biological and Chemical Engineering Professor David Neivandt and undergraduate student Alex Caddell of Winterport, Maine, have developed this golf ball.
Inspiration from 2009: Assistance in the kitchen
18-4-2011
Nowadays we see serveral technical tools for in the kitchen, like the voice controlled culinary app. In 2009 we saw this computer which explains the consumer step by step how to prepare the dish, including the shoppinglist, how to preheat the oven, how to cut correctly and how to handle several diets.
Share a table
15-4-2011
“Share a table” is an initiative taken for business guests who travel a lot, resulting in a lonely dinner. “Share a table” enables the guest to join a table for a simple conversation and sharing a meal, which is indicated by cards shown on the table. A wide range of hotels in Spain, Andorra, Portugal and the Netherlands joined this concept.
Cookieboy
15-4-2011
Cookieboy is originally a fashion-designer but switched to baking and desiging cookies. His cookies are used for several projects like the LaForet Harajuku shopping complex en the musuem of Tokyo. Next to these exhibitions he works with brands like Issey Miyake. Also nice as ‘follow-me-on-Twitter’-cookie with the coffee.
Funny campaign Big-Bloom
15-4-2011
How do you show that your chewing gum makes the biggest bubbles…
The Hospitality game
15-4-2011
The ‘Gastvrijheidspel’ (dutch for: The ‘Hospitalitygame’) is a simple but educational game, which makes you understand what hospitality means for your company. The standard forms help you translate the outcomes into marketing campaigns.
Inspiration from 2009: Take the stairs, choose a target
15-4-2011
Last week we’ve informed you about a new ‘ healthy’ McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement.
Find all parties on Queensday with this iPhone app
14-4-2011
A clear overview of all the Queensday parties in your neighbourhood, sending tweets, practice the national anthem, follow the photostream, stay up to date with the latest train information and see where all your friends hang out on April 30. The Queensday 2011 application is now available.
Book a restaurant table via Facebook
14-4-2011
Reservationbook eTender has developed a Facebook application that enables visitors to book a table directly on the Facebook page of a restaurant. “Eetcafé Aangenaam” in Haarlem is the first who offers this application.
New hottest pepper ever Trinidad Scorpion Butch Taylor
14-4-2011
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To cook with the hottest chilli in the world, special protective clothing including a mask and gloves is required. The Trinidad Scorpion Butch Taylor measures on the Scoville scale, which measures the spiciness of peppers, over 1.46 million units. To compare, pepper spray gets a score of two million units.
Inspiration from 2008: Citytours by Louis Vuitton
14-4-2011
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Inspiration from 2008: Louis Vuitton-Soundwalk
14-4-2011
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
SOK, Summer Espresso Lab opens in Amsterdam
13-4-2011
Announced today via Twitter: This Friday opens pop-up espresso bar SOK. It’s the new pop-up espressobar from Onno van Zanten, Sander Schat and Kees Kraakman. The name SOK represents the first letters of the initiators: Sander, Onno and Kees. The esspresso bar will open at the Hartenstraat 34, Amsterdam.
Rabbit ears salad servers
13-4-2011
It’s finally spring! After a Calorie rich winter, our salad needs a spark of humor on the table … Two rabbit ears in the bowl immediately sets the tone!
Dioss CanHead
13-4-2011
The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.
The enviromental friendly lunch bag
13-4-2011
The lunch bags are designed by 3Greenmoms and made of cotton. Equipped with a waterproof layer they’re very well prepared for your bread and snacks. The beautifully styled bag is small and flexible, therefore very convenient. Another a very big plus, the bags can go in the dishwasher!
Preview your hotel online at Room 77
13-4-2011
The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.
