Happenings in the Netherlands
9-8-2011
A map on the website, showing all the real time events, concerts, happenings in the Netherlands.
The ICoffee machine
8-8-2011
Do you want to impress your guests with pseudo barista skills? Then use the iCoffee machine. Via bluetooth you can send an image to the iCoffee machine. See how designer Huang Guanglei iCoffee machine works at the website of New Tech Reviews.
The Rotisserie Channel by Swiss Chalet
8-8-2011
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
A great way to serve bread!
8-8-2011
We really enjoyed our dinner at Auberge Saint-Gabriel in Montréal, and all the show elements they use were an inspiration for Horecatrends. For example the bread is served, delicious warm, with a bow around it! It’s served on a shelve with knife in it.
Great design at Auberge Saint-Gabriel
8-8-2011
Auberge Saint-Gabriel in Montréal, has a lot of space which is designed in an original way by designer Bruno Braën. For example the first thing you see upon entering the restaurant is a huge spine of a whale hanging in the center of the restaurant. They also have a grass-covered expanse that becomes a picnic and play area for the young at heart, and two genuine stuffed moose joined at the neck—the antithesis of a moose trophy on the wall—serve as a lamp. At their website you’ll find more pictures.
Walk this line…..
8-8-2011
As we are confronted in the Netherlands with a lot of festivals during the summer, today we serve you this idea to get some extra attention for a festival through social media. The Beercompany Zlaty Bazant created an original and simple checking alcohol tester – The Line. By this they created a buzz about their product and the festival. Agency: Istropolitana Ogilvy Bratislava
Pictures as restaurant reviews
5-8-2011
Adam Goldberg is not a restaurant critic, nor is he involved with food professionally. He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?
Even on Dutch beaches: Massages
5-8-2011
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
Even on a Dutch Beach: Massages
5-8-2011
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
The Next Generation Meal Planning Solution
5-8-2011
Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.
Cafeine kick from your furniture
5-8-2011
Çurface is a new company that makes furniture out of recycled plastic cups and coffee grounds. The material they’ve come up with is a high impact polystyrene composite board that is malleable when heated. The surface of the material has the faceted look of crystal but is smooth in texture and reminiscent of chocolate, leather and stone.
Concrete Blond
5-8-2011
Concrete Blonde is a 100-seat restaurant presided over by chef Patrick Dang who has brought the many nuances of his international experience to the stylish tables of Concrete Blonde. We loved the pictures at The Cool Hunter.
ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Illuminated Walls by Philips
4-8-2011
Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
The craft of ‘weckpotjes’
3-8-2011
There are a few people that have the skills and craft to make traditional ‘weckpotjes’, canned vegetables of fruits conserved by vacuum and sweet or sour. The fanatic people of ‘Picnic in the Park’ are one of those few. They describe themselfs as “energetic dreamers with a passion for canning who work on the set up of a small scale canning company to make products that combine the tastes of the old days with now”. Their products have names like ‘Bright Pickle Banner’, ‘Picallilli circus’, ‘Route du Soleil’ and ‘Ooops onion by the way’.
Special kit on your fries?
3-8-2011
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
Sample Central, tryvertising at its best
3-8-2011
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
Hotel Finder by Google
3-8-2011
Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.
Healthy breakfast at McDonald’s
2-8-2011
Fruit & Maple Oatmeal; McDonald’s combines warm and delicious 100% natural whole-grain oats with brown sugar and a touch of cream and put in diced fresh apples, dried cranberries and two kinds of raisins.
DailyBurns Meal Snap App
2-8-2011
Meal Snap lets you take pictures of the meals you eat and then magically tells you what food was in your meal. How Meal Snap Works: Snap a photo of your meal, add a descriptive caption and let the system auto-magically detect the nutritional breakdown, keep track of your meals & progress over time. Blogger Denise Amrich did test the app.
The Foodloop
2-8-2011
The heat resistant silicone food trussing tool designed to replace kitchen string and toothpicks in the prep and cooking process. Use thefoodloop® to hold small stuffed, rolled, bunched and wrapped meats, fish and veggies. Heat-resistant to 675ºF / 357ºC, reusable.
Picnicking without the mess
1-8-2011
Very clever picnic blanket and garbage bag in-one. The CleanPicnic blanket, made of recycled plastic, is a blanket of 1 by 1 meter. After a picnic, the blanket can easily be transformed to a garbage bag, by putting the 3 ends through a opening in the fourth end. You throw the garbage bag away and thereby as well all the mess. You can also place an add at the blanket/garbage bag.
