Champagne vending machine
To approach the shoppers in the British department store Selfridges in London, Moët & Chandon sells mini champagne bottles in a vending machine. The champagne vending machine is located at the Christmas section at the department store. The 200ml bottles cost $29,- and are packed in a gold with crystal packaging. Moët & Chandon wants to make the luxury drink more accessible to a broader audience.