The price strategy of Dagelijks Lekker
Recently the 4th store of Dagelijks Lekker (Daily Yummy) opened in Leiden. The stores are located at prime locations in Alkmaar, Haarlem and at the Zuidas in Amsterdam. Dagelijks Lekker delivers mainly to employees of stores and offices, but also serves to passersby. The price strategy is remarkable, all the products cost € 1.70. The assortment includes products like soup, smoothies, soft drinks, fresh sandwiches, etc.. This concept is spotted by Wesley Huning.
