Starbucks Launches Bar Mixato in Shanghai | New mixology offering elevates nighttime experience

29-10-2019

Starbucks Launches Bar Mixato in the Starbucks Reserve Roastery Shanghai. New mixology offering elevates nighttime experience at China’s coffee wonderland by blending specialty coffee craftsmanship with cocktail artistry. This will further elevate the multi-sensory experience of China’s coffee wonderland, and include a novel nighttime third-place experience that will enthrall coffee lovers and bar-goers alike. Bar Mixato features a full bar menu, which includes the global debut of 11 innovative coffee- and tea-based cocktails specially created and available only at the Shanghai Roastery. Classic cocktails, Italian aperitivo, wine, draft beer and mocktails are also available, as is a thoughtfully curated selection of complementary food choices that customers can pair with their favorite cocktails. The menu will be refreshed quarterly based on the flavors of new Starbucks Reserve coffees.

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Starbucks Now | Starbucks unveiled their express retail store experience in Beijing

25-7-2019

Starbucks recently opened its first Starbucks Now™ store – an innovative, express retail experience that seamlessly integrates Starbucks physical and digital customer touchpoints. Combining the signature Starbucks café environment with Mobile Order & Pay and Starbucks Delivers™ customer experiences, this streamlined experience allows customers and delivery riders to conveniently get their favorite beverages and food at Starbucks.

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Starbucks Reserve Roastery New York | With the first Arriviamo™ Bar in the U.S.

8-1-2019

Starbucks Reserve Roastery New York opened in Meatpacking District where the company’s rarest and freshest coffees are being roasted and served. For the first time in the U.S., Starbucks introduced the Arriviamo™ Bar, a cocktail bar in the Roastery featuring a curated menu of coffee and tea cocktails. Next to the cocktails you can enjoy a unique menu of Starbucks Reserve specialty coffee and Teavana tea as well as freshly baked artisanal food from boutique Milanese Princi™ bakery. read more

Starbucks | Masters in local holiday beverages

29-11-2018

The holidays have arrived at Starbucks around the world, with flavors that have come to define the season. Some inspiration from Starbucks unique drinks for the 2018 holiday season from Japan, China, Latin America and many more countries. Do you know for example what’s on the Christmas menu of Starbucks in Europe? Well we spotted many, many drinks but it seems that these are the most popular: The Toffee Not Crunch Latte, The Gingerbread Latte, Eggnog Latte and The Salted Caramel Brownie Hot Chocolate! read more

Starbucks + Christmas | Real stories, holiday cups and festive flavours

14-11-2018

The Christmas magic is back in all Starbucks stores in the USA and Canada. They’re  celebrating the spirit of Christmas with new and old Christmas blends, holiday cups and a new ad with real stories and real magic: Starbucks partners featured in holiday ad campaign. We were kind of expecting the festive flavours and the holiday cups but simply love the idea of showing Starbucks partners in their holiday ads!  read more

First Starbucks container store in Taiwan

1-11-2018

Starbucks Taiwan opened its first store in Asia Pacific built from recycled shipping containers. The new Starbucks is the first retailer to open a storefront in the yet-to-be opened Hualien Bay Mall, which is located in a tourist destination known for its cuisine and beautiful landscape facing the Pacific Ocean. read more

Starbucks Reserve Roastery Milan | First roastery in Europe

11-9-2018

September 6th, Starbucks opened their new coffee establishment Reserve Roastery Milan. Instead of targeting the more accessible coffee to-go market in America, they chose to try to penetrate the more conservative Italian market. The Reserve Roastery in Milan will be located in a former post office at the edge of the Piazzo Cordusio in Milan. In this spectacular building, Starbucks will try to show its craftsmanship and its ability to innovate to a broader audience in Southern Europe. Starbucks has opened a similar concept in Seattle in 2014 and one in Shanghai in 2017. So if you are curious for this new coffee experience, you do not have to travel all the way to America or China anymore, you can experience it in Milan as well.

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Starbucks | Paper cup recycling launched in the Netherlands

15-5-2018

Following a similar cup collection and recycling process proving successful in UK Starbucks stores, Starbucks now offers paper cup recycling in 11 of its company-operated stores in Amsterdam, Utrecht and The Hague. Reinforces commitment to advancing Starbucks sustainability commitments in the Netherlands and driving industry-wide awareness and participation of cup recycling. The cup recycling will first trial in 11 company-operated Starbucks stores in the Netherlands, with plans to expand to more Starbucks stores across the country, operated by licensed business partners. In our ‘Trends we spotted in week 18’ we already wrote that Starbucks USA announced a partnership with Closed Loop Partners and its Center for the Circular Economy to develop the ‘NextGen Cup’, a recyclable and compostable cup.

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Starbucks Reserve SODO | First ‘Reserve store’ concept opened in Seattle

7-3-2018

Last week, Starbucks Reserve SODO opened its doors for the first time, inviting visitors to take a journey of discovery with small-lot Starbucks Reserve™ coffees and Princi food. This location is the first of the company’s new Reserve store concept, introducing a marketplace-style environment to showcase its premium Starbucks Reserve brand. read more

Starbucks introduces a second espresso | Starbucks Blonde Espresso

11-1-2018

Starbucks Blonde Espresso – a light roast that’s smooth and subtly sweet– is a permanent menu item complementing the boldness of Starbucks Signature Espresso Roast originally introduced more than 40 years ago. Customers across the U.S. will now be able to order any handcrafted espresso beverage with their choice of “Starbucks® Signature” or “Starbucks® Blonde” espresso, including Starbucks Caffe Latte, Cappuccino, Flat White, Macchiato and Americano beverages. read more