McDonald’s is testing a mobile order app. Customers can use the app to place an order and pay through their phone. The order can be picked up at the drive through or in the shop. The app provides special offers and a loyalty program. With the app McDonald’s wants to offer more convenience to place an order. At this moment the application is tested in Salt Lake City.
McDonald’s has launched an interesting campaign in France. The fast-food chain has used super close-up photographs of McDonald’s BigMac, French fries, Sundae ice cream and fish fillets without mention the names. The photos do not even have the signature logo but are instantly recognizable. This campaign shows the undeniable power and reputation of the brand.
Together with the Finnish company PowerKiss, McDonald’s is developing special tables to recharge your phone automatically when you put him on the table. By using the QI technology and a wireless power transmission the tables can transfer power to phones and / or headsets. At this moment, McDonald’s is testing the tables in Europe.
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
In China, Rovio has partnered with McDonald’s to offer location-based Angry Birds games inside the fast food restaurants. For people playing on their mobile device while they eat, there are special hidden game modes and free power-ups that aren’t available anywhere else. Each location has its own Angry Birds story.
As a follow up on a previous movie of McDonald’s Canada, they answered new questions of consumers. They started with answering a question about the ads of the hamburgers, now they show us how the French fries arrive in the restaurants on your plate. Check out the movie.
Next to the Golden Temple in Amritsar in India, a fully vegetarian McDonald’s restaurant will be opened. In the vicinity of this temple, people are not allowed to eat meat.
Ever wondered why hamburgers look different in advertisements? Check this video for a view behind the scenes of a professional food photo shoot by McDonald’s Canada.
At the main train station Warschau in Poland you can see this McDonald’s Timetable. At the Timetable you can see the departure times of the train and it also tells you how long you should wait in burgers, colas, chips and ice creams. This way you can assess whether you have time to eat something. Watch the video.
Meet more of the hard-working people behind the McDonald’s products. This video makes clear that the McDonald’s potatoes grow at the countryside and are not artificial. ‘Growing perfect potatoes takes the right amount of water, rich soil and a lifetime of experience’.
There are some more video’s about the McDonald’s lettuce and the meat.
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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