The Reebok Bacon Box

12-8-2014

The sportswear brand Reebok has started a new campaign featuring the Reebok Bacon Box. The Bacon boxes were send to athletes of the Reebok CrossFit games and handed out from a foodtruck at the games itself. Using the motto “who doesn’t love Bacon?” Reebok engages customers who love bacon with their brand. The campaign responds to the athletes who follow the Paleolithic (“Paleo”) diet, where bacon is one of the most beloved treats. The Reebok Bacon is produced in line with the recommendations of the diet and doesn’t contain nitrates, preservatives, msg and sweeteners. We think this campaign is an interesting example of blurring of branches and we are curious which brand follows this example..

Kimchiwawa dried kimchi

11-8-2014

TOP Foodlab developed a new product that adds flavor to your food called Kimchiwawa. It is based on dried kimchi, a traditional Korean side dish. Kimchi has a strong and funky flavor and is made from fermented vegetables and spices. Add Kimchiwawa to a product like vegetable chips or popcorn to give it a typical Korean flavor. When you are not familiar with the taste of kimchi, we really recommend you to taste it. Kimchiwawa can soon be tried at events and bought at several outlets in the Netherlands.

A piece of Paramaribo in Amsterdam

11-8-2014

In Amsterdam a new tropical restaurant, Waterkant, was opened. The restaurant is located in the city centre of Amsterdam and is inspired by the city of Paramaribo in Suriname. There are typical Surinamese dishes on the menu, such as Roti and Saoto soup, but also Angus burgers, grilled chicken and lobster. Waterkant is a great place to enjoy the tropical atmosphere with a typical Surinamese Parbo-beer.

Foodlogica sustainable bike transport

8-8-2014

‘Cities’ known from the book ‘Farming the City’ has launched a pilot project for electric bicycle transportation this summer. The project Foodlogica connects local food, businesses and consumers. Food Logic uses an hourly rate of € 20, – including driver during the pilot. With 300 kg per transport (including the driver), maximum dimensions of 120 x 94 x 120 cm and a radius of 50 km it can be an interesting alternative for small sustainable entrepreneurs.

Participants pilot
The first participants in the pilot are the Chocolate Makers, Bee Box, ‘Van Boer tot Bord’, Willem & Drees and Juice & Salad Cafe.

Kids cook for their family

7-8-2014

With the TV program ‘Smaakpupillen’(translated as ‘Taste Pupils‘) television channel 24 Kitchen wants to motivate children to cook at least once a week. In the program kids between six and twelve years will cook for their families. The meals are specially created for them and the purchases are part of the program as well. Presenter Hugo Kennis: “Today, they often don’t know how a certain product on the market looks like and where it comes from. I take them to the market, where they receive detailed information about the products. ”
The program is aired on 24 Kitchen daily at 16.30 from 1 September onwards.

CHEF Culinary road trip

6-8-2014

The movie CHEF tell the story about chef cook Carl Casper who resigns at a top restaurant in Los Angeles for a culinary road trip in Miami. To promote the film, that premiers in the Dutch cinemas on 4 September, a CHEF food truck travels through the Netherlands. This truck is co-developed by the creators of the book “Reizende Sterren” a cookbook with the signature dishes of different food trucks. The Cuban sandwiches that the truck serves are based on the sandwich recipe from the film.
#Cheftruck
The foodtruck serves its culinary specialties at the Car Art Festival in Delft (9-10 Aug), Haarlem Jazz & More in Haarlem (13-16 Aug), Magneet Festival in Amsterdam (22-24 Aug), Rrrollend Leiden (Aug 29-30 ), Smaak Karavaan in Tilburg (31 Aug), Vlietdagen Leidschendam-Voorburg (13-14 Sep), and can be tracked online via #ChefTruck #ReizendeSterren.

Beautiful rooftops

5-8-2014

For those who still have their holiday ahead and are going to either Singapore, Bangkok, New York, Rome, Barcelona, Hong Kong, London, Mumbai or Istanbul TripAdvisor has produced a list with the ten most visited roof tops. I have visited 2 of the mentioned rooftops and can assure you that you will enjoy the view while swimming (Marina Bay Sands rooftop) or sipping a cocktail while enjoying the view of Bangkok (Lebua at the State Tower rooftop). It’s a unique experience! For those owning hotels, it might be interesting to be mentioned in these kind of lists, so check your special features and let the world know! Check the other locations at TripAdvisor. ^Marjolein

A BBQ above an artifical vulcano

4-8-2014

In April 2010, the Icelandic cook Fridgeir Eiriksson served dinner prepared over the foothills of the lava of the ‘famous’ volcano, Eyjafjallajökull. Perhaps you recall the eruption which caused a lot of trouble in air traffic. The chef complete the adventure by flying the guests to the ‘restaurant’ location in a helicopter. In June the creative duo Bompas & Parr, from London barbecued steaks on artificially manufactured lava in collaboration with Professor Robert Wysock (Syracuse University, NY). The movie takes some time but the effect of BBQ’ing above 2.100 degrees Fahrenheit is clearly visible. However, I think I would sign up for the adventure! ^Marjolein

Research about Asian restaurants in The Netherlands

1-8-2014

This article describes the developments of the Asian restaurant sector in The Netherlands. Unfortionately this article is only available in Dutch. Please contact + 31 71 541 88 67 if you have any questions.

Instock waste restaurant

1-8-2014

The pop-up waste restaurant Instock is open for a month now and gets positive reviews. The founders, who met at Albert Heijn, put food waste literally on the menu. The cooks in the pop-up restaurant prepare left-overs of the supermarket chain that would otherwise be thrown away. The ingredients depend on the daily harvest and is pciked up at the stores with an electric minibus. Instock is open every weekend for a three-course dinner on Friday and Saturday (17:00 to 23:00) and Sunday brunch (from 10:30 to 17:00).

(Un)avoidable food waste

All the food served is still meets the required quality standards. “You can differentiate between unavoidable and avoidable food waste. Wasting food that is actually no longer consumable is inevitable, but we avoid food waste while it is still suitable for consumption.”

A ‘Blind date’ with George

31-7-2014

The last 3 days Café George at the Plein in The Hague had an original pre-opening. Guests could go on a ‘blind date’ with George. Like in the other George bistro’s in Amsterdam and Laren, we tasted delicious French bistro dishes like Steak Tartare and Lobster Linguini as well as popular desserts like lemon pie, cheesecake and île flottante. We wish the team from George a lot of success at the Plein in The Hague.

Bacchus Wine festival

30-7-2014

This summer, while the outdoor festivals are sprouting everywere, the Bacchus Wine Festival is definately worth mentioning. At this festival there is room for 250 different types of wines! For this stunning variety of wines the organization works close together with ten well known wine importers from Amsterdam and its surroundings. The festival takes place at the ‘Amsterdamse Bos’ from 5 to 7 September.
The comfort standard at the festival is higher than most outdoor events. With real wine glasses, flushing toilets and several rolling kitchens it should be fine with the luxe experience.

Hunting down Pokémon figures in the Peninsula Hotel

29-7-2014

Exclusively designed to give their guests unique and unprecedented access to historical, cultural and local lifestyle experiences, The Peninsula Tokyo Academy offers a collection of bespoke programmes for both adults and children. Kids staying at the hotel as from 1 October, will get the chance to live out an episode of Pokémon with characters like Pikachu, Lucario and friends in an interactive game designed exclusively for the hotel. Kids as from five years old are invited to hunt down Pokémon characters, armed with a Poké Ball. A game that is a bit like hide and seek. Great way to entertain the kids of your guests and an inspiration for hotels in Belgium to introduce a meeting with Tintin! Or for the hotels in The Netherlands with Miffy.

Summer Play area on a roof garden

28-7-2014

The last couple of weeks, I noticed that the car park where I always park wasn’t as packed as usual. In Arnhem, they have a nice solution for car parks during the summer. They created a ‘Roof Garden’. A public place or a all-in-one location, where you can hang-out, drink something, eat a ‘roof’-meal, enjoy the garden and follow a bee workshop. You can even play ping pong, practice ‘roof’yoga, see a ‘roof’-movie and exercise at the underground gym. Furthermore, it is a showroom for creatives and cultural initiatives, such as a silent disco. The design is sustainable, it uses solar energy and for example the furniture is created from wooden pallets by volunteers.

Update: 3 August was the final day, luckily we still got the pictures.

Amsterdam opens first dump supermarket

25-7-2014

In September the first dump supermarket ‘Gekke Gerrit’ will open in Amsterdam. The supermarket sells remnants that brand supermarkets are not allowed to sell anymore and offers left over seasonal products outside the season, such as ice cream in the winter. The dump supermarket sells these products for the lowest prices. The store will be a pilot, but owner Gerrit Hoksberg hopes to open more dump supermarkets.