Scandic Hotel in Stockholm revitalizes the Vasateatern theater

23-2-2015

After years of having stood empty the Vasateatern theater in Stockholm will be revived. A vibrant cultural scene for theater and music will become a reality when the theatre is connected with the Scandic Grand Central hotel, along with restaurants and bars it will create a one-of-a-kind hotel. The design for the ‘Vasateatern’ is a cooperation between the leading hotel chain in the Nordic region, Scandic, and the owner of the property, KLP Fastigheter.

The foyer of the theater (from 1890’s) was already part of Scandic Grand Central, but now the whole theater will be back in the spotlight. Guests will be able to step directly from the hotel’s bistro into the historic and beautiful theater, where legendary Swedish actors and actresses have performed.

The plan for the Vasateatern theater

Scandic Central Hotel has already distinguished itself as an ambitious venue for concerts and clubbing. With the theater the hotel will be able to attract a larger audience. The theater will be rented to companies that produce smaller musicals, theater and dance performances. The restoration of the theater takes place under the guidance of antique experts and depending on the length of the renovation, the theatre is expected to reopen in the spring or summer of 2016.

In Amsterdam the Supperclub will settle at the Odeon theater

Recently it has become known that the property of the Odeon theatre in Amsterdam is sold to the Supperclub. The Supperclub is forced to move to a new location after 20 years. The Odeon is a large and impressive building in the heart of Amsterdam with a rich history as amongst others, a former theater, cinema and concert hall. What exactly will be the interpretation remains a surprise but with the Supperclub this is definitely something to look forward to.

Hospitality with a story at PRESSROOM

23-2-2015

PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper ‘De Tijd’. This was the place where stories arose, were written and were eventually printed in ink. These three themes: ‘time, ink & stories’ play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.

Hospitality with a story

PRESSROOM started looking for staff with an innovating recruitment campaign. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character’s; ‘The Mastermind’, ‘The Fortune Teller’, ‘The Flavour Maker’ and ‘The Brewer’. If you have to fulfil those functions, you do have to create a story around them. The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.

All day drink&eat

PRESSROOM has selected an all-day drink&eat menu for every part of the day. Coffees are made with a machine of ‘Van der Westen’, also called ‘the king of the espresso’. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on…

The icons of McDonald’s: continuing the ‘No Logo’ strategy

20-2-2015

One of our readers e-mailed us a picture of an advertisement with a simple icon, seen in a bus shelter. He suspected that the icon was an advertisement of Mcdonald’s? And he was right. McDonald’s in the Netherlands lets these icons speak for themselves without adding any text.

The ‘No Logo’ strategy

In 2014 McDonald’s USA started the champagne ‘No Logo’. This campaign shows that the products of McDonald’s became brands. Above you can see the first original TV-commercial that was made for this campaign. It was directed by agency TBWA Paris. Now McDonald’s in the Netherlands goes an extra mile by changing its products into just Picto’s. This way they show the Dutch audience that even if their products are advertised as Picto’s, they still are recognizable.

Picto Puzzles based on the Beacon-technology

Besides the pictures you can find on billboards, advertisements in bus shelters and on posters, you can find them as well at more famous places, like the Ziggo Dome in Amsterdam and the subway station ‘Beurs’ in Rotterdam. By scanning these Picto Puzzles with the McDonald’s app, you receive a notification to play Picto Puzzle. Mcdonald’s is the first advertiser in the Netherlands who inserts the Beacon-technology.

The AntiCafé – more comfortable & cheaper than holding office in the Starbucks

20-2-2015

Leonie van Spronsen, lives and works in Paris and visited the AntiCafé. At this place you pay for the time you spend there!

In big cities most people have small homes and big dreams. To make these dreams come true you need to make long hours of studying/working/meeting and with those small living situations and high rents, finding a place to work can be challenging.
This fact has made it completely acceptable to work in your local Starbucks/McDonald’s/Coffee shop but obviously this is not ideal, the manager does not appreciate you being there all day, the F&B is expensive and the furniture was not set up for comfort on the long haul.

This is where the AntiCafé comes in, a concept where you are at a hospitality outlet and pay for time instead of per item. For a couple of euro’s you receive;
• coffee and tea
• snacks and fruits
• fast Wi-Fi
• access to a projector, printer, scanner and board games
• in addition, you are welcome to bring in your own food/soft drinks
You come in, receive a keycard that you need to hold onto until you leave, then when you are ready to leave you ‘check-out’ and pay per hour (€4 for the first hour, €3 per hour for the following hours and a maximum of €16 per day), that’s how easy it is.
Weekend days all Parisian locations fill up completely, you really have to be early to get a good spot!

The idea is to create a shared space where people can work, inspire each other or just have an extension of their living rooms. Maybe the mission statement is somewhat idealistic, dare I say hippie, but the practicality of the concept is very convenient. You are working between people from all over the world, hearing a plethora of languages, have access to unlimited drinks & snacks and you are comfortable in a beautiful, light space. I hope the AntiCafé will take the world by storm!

Editor’s Note: In the Netherlands we have a meeting concept, Seat2meet. You can work here and get free Wi-Fi, coffee, tea and lunch. Their business model is renting meeting rooms: premium spots for flexible workers who want a little more quiet, and meeting rooms for groups. The only conditions if you want to work here; you need to show your ‘social capital’ meaning, everyone present is aware of your expertise and if possible you help each other. Meanwhile Seats2meet has quite a few branches. Perhaps an idea for Paris?

And while we’re at it: look at DrawAttention. You can buy whiteboard stickers here to stick on your laptop cover, on which you can advertise your expertise or say you don’t want to be disturbed!

Instock Toko & Truck on the barricades against food waste

19-2-2015

Instock comes up with a new take away shop (Instock Toko) and a mobile food truck (Instock Truck) to reduce food waste. The first initiative of Instock, a pop-up restaurant in Amsterdam, opened in June 2014. Like in this pop-up restaurant, the food served at the Instock Toko & Truck are made from products that otherwise would be wasted.

Instock Toko & Tuck

At the new take away shop, Instock Toko, they will offer warm meals, salads, soups and juices every day. They don’t work with a standard menu as the meals are made from the harvest of the day. Customers help to reduce food waste by buying a meal at the Instock Toko. The take away shop will open the doors tomorrow (20 February 2015) in Amsterdam.

The Instock Truck is an old Mercedes Benz fire truck that has been turned into a green food truck. With this truck, the Instock team is able to make people aware of the food that is being wasted throughout the Netherlands. The food truck will be participating in several festivals this summer.

Food waste

Research shows that about 30 till 50 percent of our food is wasted. Throw away food does not only costs money, but also the energy consumed in the production, packaging, transportation and food preparation gets lost. Selma Seddik, Bart Roetert, Merel Laarman and Freke van Nimwegen, four employees of the Dutch supermarket chain ‘Albert Heijn’, came up with a plan to reduce food waste. While under employment at ‘Albert Heijn’ they got the opportunity to realise their plan. Now cars are driving along a number of AH supermarkets every morning. At those supermarkets they collect all the products that cannot be sold anymore, for example bread that’s one day old or fruit, vegetables and potatoes in a packages with damages. We wrote earlier about the pop-up restaurant, so if you want to know more about their pop-up restaurant, read this.

Bruges gets an underground beer pipeline!

18-2-2015

To get the big beer trucks off the road, Bruges comes up with a new way to transport beer: an underground beer pipeline. Brewery ‘De Halve Maan’, brewer of the beers ‘de Brugse Zot’ and ‘Straffe Hendrik’ has gotten permission of the city council to build a miles long beer pipeline between the brewery and the city center of Bruges.

Beer pipeline

The pipeline is 3 kilometers long and is capable of carrying 6.000 liters per hour. The beer pipeline takes around 500 trucks off the road. With the pipeline it only takes 15-20 minutes to get the beer from the brewery in the city center. Some people are afraid for illegal tapping but the brewers are confident that the beer will be safe.

Noma is selling the cutlery and tableware from their pop-up restaurant

18-2-2015

A new development in the restaurant pop-up scene. The Danish restaurant Noma that was relocated from Copenhagen to Tokyo (at the Mandarin Oriental hotel) from early January until 14 February now sells all the chopsticks, forks, bowls and plates online.

About the cutlery and tableware from the pop-up restaurant

René Redzepi had 14 local Japanese artists and potters asked to create tableware and cutlery for his pop-up restaurant that is locally sourced. The result is a collection of artisanal and beautiful but expensive earthenware plates and bowls and organic lacquer forks, spoons and chopstick. The collection was co-curated by the designer and Arts&Science creative director, Sonya Park.

And now the collection is sold through the website.

The Burger Club – Brings burgers to life through thoughtful ingredients.

17-2-2015

At the Burger Club at the Nieuwe Binnenweg in Rotterdam you can choose between three types of meat for all the burger they serve; MRIJ (Dutch) beef, USA Wagyu beef and Iberico pork. Difficult to choose.

Burger brought to life through thoughtful ingredients

Burgers like a Classic, BBQ, Greek, De Luxe or a juicy burger (the latter with gorgonzola in the meat) can be served with all the above types of meat. The MRIJ (Dutch) beef comes from butcher Piet van den Berg and is made from cattle grazing on the banks of the Meuse, Rhine and Ijssel rivers. For those who can’t choose, you can taste all three varieties if you order the sliders.

Owner Luis originates from Spain and you can trace back some Spanish influences in the menu. He serves a burger with chorizo and jalapeno peppers or one with Iberico ham and aioli. The fries are fried in olive oil, which clearly reflects on the taste. But they also serve a ‘Dutch Weed’-Burger, a vegetarian burger with seaweed as main ingredient. And a burger from grilled farm chicken combined with mango chutney.

Gin + Tonic at the Burger Club

Besides wine and beer the Burger Club also serves gin & tonics. Guests can choose from four types of tonics and eight varieties of gin, including Bobby’s, Hendricks and the German gin, Monkey 47.

Burger bars/restaurants are popular in the Netherlands

Hamburgers from fine quality beef remain trendy. The last couple of years we saw a rise in the number of burger bars or restaurants. If you as a restaurant owner would like to offer your guests more choice in the type of meat, check out the choice from The Frozen Butcher .

Matcha latte – a healthy Japanese coffee alternative

16-2-2015

Leonie van Spronsen had a Matcha latte in Paris at Maison Kitsuné and writes about it. Matcha is known to be full of antioxidants, fiber & chlorophyll. When you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar.

A few years ago ordering a cup of coffee was simple, there was the American, the espresso and the cappuccino or if you were feeling crazy a latte would be the beverage of choice. Boy, things have changed in that department.

Nowadays everybody has their own special preference, white chocolate mocha with non-fat milk, a ristretto or an almond milk caramel macchiato, the options are infinite. But to say this made the coffee game healthier? Certainly not.

Matcha – a tradition in Japan

Meanwhile the Japanese were steadily persisting in their traditional practice of drinking Matcha everything. Matcha is a tea plant only grown in Japan, near the Yahagi River, and is a tea type used so often in Japan that sources say only 1% is used for export.
The health benefits are comparable to other green teas but with a much larger impact because the tea (and all other hot beverages made with it) is made from a powder that contains the entire leaf. This means you are ingesting the full scale of nutrients the leaf has to offer in comparison too just the brewed water you usually get with green tea.

Matcha latte

Matcha is known to be full of antioxidants, fiber & chlorophyll, next to this when you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar. In these times of increasing obesity, diabetics and highly processed foods – this might be the new flagship of the pro-health movement.

Matcha latte popular in NYC – is Europe to follow?

After already taking NYC by storm, the concept is now also slowly but steadily making its way to Europe. And why not? If you are into milky coffee drinks and have cravings for Starbucks drinks on a daily basis, you might as well switch to Matcha latte. It certainly contains less fats & sugars, it actually has additional health benefits and (not unimportant) it looks really cool. The question is.. how long before we consider a Matcha latte to be as normal as a cappuccino?

Virgin Rumors

13-2-2015

Back in August, the yet-to-open Virgin Hotel in Chicago started the #VirginRumors social media campaign. The hotel began encouraging people to spread rumors about the hotel on social media, Virgin Rumors. The person who had the best #VirginRumor would then win a two-night stay at the hotel during the opening party along with airfare and transportation.

Virgin Rumors

The owner of the hotel, Sir Richard Branson, had actually act out one of the Virgin rumors. Richard Branson was tucking the big winner and her fiancée in and was reading them a bed time story.

Lucy

If Richard Branson isn’t able to provide personal advice or read you a story, Lucy is a great stand-in. Lucy is an app that is your personal assistant during your stay. Lucy gives you advice to find the best local restaurants and gives access to the Virgin Hotels chatroom where you can get recommendations from other guests, meet up, or make new contacts. Besides that Lucy is the remote control you need to watch TV or order movies on demand. You can browse the menu and order with a few ticks. Order while you’re out and come back to find a meal waiting for you.

The Bustronome experience: delicious views of Paris

12-2-2015

Discover Paris on a gourmet escapade during lunch or dinner in a bus, the Bustronome experience. Just like the elegant dinners on the Parisian sightseeing boats, the Bustronome invites everybody to discover Paris aboard a double-decker bus converted into a fancy restaurant.

The Bustronome experience

The Bustronome, is a high-end double decker bus which is offering striking views across the French capital thanks to its panoramic glass roof. At the panoramic upper deck, passengers can enjoy a great lunch or dinner while enjoying Paris. A guided tour in a chic, cosy atmosphere.

Delicious meals while enjoying the view

Two of the menus they serve are ‘all inclusive’ with a selection of wine served by the glass to accompany each dish: champagne (dinner only) / white wine / red wine / mineral or sparkling water / tea or coffee. The tour takes 2h15 for lunch and 2h30 for dinner. At the moment we are writing this article, you can enjoy a Valentine’s day menu up to 14 February. Prices range from 65/85€ (for lunch) and 95/125€ (for dinner).

Bustronome offers an inventive cuisine. Specially invited grand chefs regularly offer new culinary experiences. Some examples of what they serve: Chestnuts’ “bonbonnière” / Poultry stuffed with ‘foie gras’ and season vegetables with hazelnuts sauce / Pineapple mille-feuilles / Scallops carpaccio with pistachio and grapefruit / Shoulder of lamb ‘Grand Veneur’ / Brie de Meaux cheese and caramelized apples.

Inspiration

Why don’t we do the same in Amsterdam? Only instead of preparing the food, we could also stop at a couple of those great restaurants we have in Amsterdam and pick up a dish! Imagine, starters, main courses or desserts from Librije’s Zusje (**); Ciel Bleu (**); &Samhoud Places (**), Bord d’Eau (**) Ron Gastrobar (*) and Rijks restaurant. Wouldn’t that be great? #stealmyidea ^Marjolein

Foodtruck special | Heet Brood

11-2-2015

The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.

Dutch food truck in Amsterdam

Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).

Heet Brood

The pictures on this page belong to ‘Heet Brood’, a food truck owned by Josine Beugels. It’s more than a food truck, it’s better described as theater-art-caravan where you can find some cheesy cooking skills with bread.

‘Reizende Sterren’

The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.

Foodtruck special | Crêpes-mobiel

11-2-2015

The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.

Dutch food truck in Amsterdam

Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).

Crêpes Mobiel

The pictures on this page belong to the Crêpes Mobiel. A typical French foodtruck where you can make your order in the language of love. The truck is owned by French chef Frédéric Holaind and nowadays his whole family is involved in the foodtruck. His son Wojtek built the website, his daughter Nina bakes the small pancakes almost as perfect as her father does and his wife Marjan quit her job to help managing the truck. With a new paint-job and check-up the truck and its crew is totally ready for the new season.

‘Reizende Sterren’

The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.

2-course dinner within 60 minutes!

11-2-2015

During the TEFAF (13-22 March in the MECC venues in Maastricht, the Netherlands) the visitors can eat a 2-course dinner within 60 minutes at a selection of restaurants, they will even receive the bill within this time.

TEFAF

The TEFAF in Maastricht is universally regarded as the world’s leading art fair. During the fair, 275 works of art from the worlds 20 leading galleries will be presented. The TEFAF is offering a wide variety of classical modern and temporary art, photographs, jewellery etc. that you can see or buy.

A 2-course dinner within 60 minutes

The initiative for the ‘60 minutes dinner’ is created for the visitors of the TEFAF Maastricht. This way they can also enjoy the city itself. The restaurants who participate are identified by the ‘60 minutes dinner’-logo. Reservations are required under the name of ’60 minutes dinner.’

Fancy kebab – fancy fastfood taken to a whole new level!

10-2-2015

We have seen it all in the fancy fastfood trend; gourmet burgers, luxury pizzas, crepes galore and the biscuits and chicken wings that you can get in all shapes & sizes in the States these days. However in Paris they have taken it to another level; fancy kebab!

Fancy Kebab or ‘un kebab quasi gastronomique’

Whilst in line you can see the pita’s being freshly baked in the corner, after which it will be filled with fresh meats from Desnoyer, one of the most well-known quality butchers in Paris, fresh herbs galore and two types of freshly made sauces!
The unleavened pita is kneaded and baked in front of the customers from wheat flour and organic spelled wheat. The recipe is developed by Jean-Luc Poujauran, an artisanal baker.
Because the pita is probably not enough they also sell freshly cut & spiced French fries from bio-potatoes that complement the luxury fast food experience. To top it off they sell a selection of exquisite juices, like pêche de vigne Lyonnaise, pamplemousse rose d’Israël or Cassis noir de Bourgogne, different waters, beers & sodas.

Even the biggest snob can’t wait to be in line for this doner kebab! And like the French say; At Grillé they innovated and introduced; ‘kebabs quasi gastronomiques’ ^Leonie van Spronsen