Floral workshop with Dutch flowers at the Four Seasons Hotel George V in Paris

4-3-2015

The Four Seasons Hotel George V in Paris offers an exclusive experience to participate in a floral arrangement class hosted by Jeff Leatham, the hotel’s artistic Director and famous rock & roll florist.

Floral workshop

Jeff Leathman quarterly organizes a floral arrangement class in the Four Seasons Hotel George V. It’s a rare opportunity to meet the famous artist and discover his secrets about how to make stunning flower bouquets. The class starts with a demonstration followed by a practical lesson.
Every month Jeff comes up with a new theme and creates his bouquets with flowers from the Netherlands. Every week 9.000 flowers are delivered at the hotel.

Jeff Leathman

Jeff Leathman is well known for his spectacular floral creations. He’s not only responsible for the decoration of the hotel, he also made the decorations at the grand opening of the Museum of Modern Art in New York, made floral creations for the wedding of Tina Turner and was a guest at the show of Oprah Winfrey.

Wagamama & crowdfunding: they raised € 177.000,= in two hours for their new location

3-3-2015

Wagamama, a Japanese noodle restaurant, raised € 177.500,= through Collin Crowdfund in only two hours for their new location at the ‘IJ riverside’ of Amsterdam Central Station. A total amount of € 225.000,= is collected from the public. The new Wagamama restaurant opens her doors at 1 June 2015.

Wagamama fast casual dining

Arjen Schrama took London’s Wagamama formula to the Netherlands in 2000. After the Wagamana restaurants at the Rembrandt square, Leidseplein and Zuidplein (WTC) the ‘IJhall’ will be the fourth location in Amsterdam. The restaurant will have 120 seats and a terrace with 60 seats. The restaurant is completely transparent on the front and the back and offers a view over ‘the IJ river’ and the Eye Film Museum across the river.

The “fast casual dining” formula provides freshly prepared food and lots of choices for travellers who need a fast, affordable meal or a 2- or 3-course dinner.

Wagamama & crowdfunding

The total investment of the new Wagamama restaurant is € 450.000,=. Half of this investment comes from the company’s own funds. The other half is loaned by private investors through a linear loan of 48 months with an interest rate of 6,5%. The network of Arjen Schrama already invested € 47.500,= in Wagamama. The remaining € 177.500,= was later added by the investors of Collin.

Collin Crowdfund

Collin is the bridge between investors who are looking for more return on their investment and smaller companies in need of financing funding. Companies in need of funding from € 50.000,= till € 2.500.000,= can go to Collin. In order to make both sides successful, Collin introduced ‘Crowdfund Coaches’ who will accompany the entrepreneurs through the process. The Crowdfund coaches will also be coordinating the contact between the entrepreneur and the investors after the completion of the loans.

About soup – Urban Soup by Marc Veyrat

3-3-2015

Soup and broth are popular especially in those cities and regions where it is very cold. Urban Soup by Marc Veyrat in Montpellier (France) is one of those new soup places.
Earlier we wrote an article about Urban Fruit, a concept of Marc Veyrat. In the summer months you can go to the centre of Montpellier to compose your own smoothie, milkshake or frozen yoghurt with fruit at Urban Fruit. Very yummy frozen yoghurt and Montpellier is great as well and worth a detour if you’re in the vicinity! Now you can also go there in the winter months for a warm soup-to-go. Urban Soup is also a concept by Marc Veyrat.

Urban Soup – create your own soup

The concept is the same as in Urban Fruit, you grab a bag and start to fill it with vegetables that you like. You can choose between 20 different vegetables. Within minutes they make a healthy and delicious soup-to-go, to warm you during the cold winter days.

Speaking of soup

Broth is very popular, especially in the eastern part of America where they are currently (2014/2015) experiencing a very cold winter. Several Dutch journalists wrote articles about the trend broth-to-go instead of coffee-to-go. Unfortunately only available in Dutch. Although we also hear enthusiastic stories about soup-to-go instead of coffee-to-go especially from the Boston and New York City areas, we think that the key factor for success is a cold winter. And unfortunately we didn’t have one in the Netherlands.

Cooking at solar power with the GoSun

27-2-2015

GoSun is the portable solar cooker for your nature outings and picnics.

About the GoSun

The Gosun crowdsourced through Kickstarter is available now. The GoSun manages to integrate its sun-powered technology in a highly-portable form factor, making it convenient to bring along. Designed for environmentally-friendly cooking, the stove uses nothing but sunlight as fuel, allowing you to cook a variety of food items, provided the sun is peeking from the sky. But you can use it next to your barbecue to make bread or prepare vegetables.

The GoSun is 2 feet long with a 2.25-inch diameter, it’s clad in the shape of a tube. To use, you place the food inside the cylinder-shaped cooking chamber, open the lid wide, and face it towards the sun. The mirrors retain the heat from the sunlight it catches. The only obstacle for the use of the GoSun is no sun, which might make it a problem in The Netherlands. Up to three pounds of food can be cooked at a time. The GoSun can be used for steaming, baking, frying, roasting and boiling.

The GoSun is trying to break the cycle of poverty

The GoSun is trying to save lives, protect the environment and empower communities around the World. Today nearly 3 Billion people cook with dirty fuel sources, such as wood, dung or charcoal. As a result, the second leading cause of death on earth is smoke inhalation related illness. With every 5 device sold, the people behind the GoSun donate 1 device to change the way they cook at poorer parts of the world. Check this video about the stove and their plans.

Creating great meals in the GoSun stove

As you can see in the video above they asked well known chefs to help them with creating new dishes with the stove. In the video above, the famous chef José Andrés is working with the GoSun.

Tosti van Josti

26-2-2015

Tosti van Josti, a new breakfast & lunch restaurant, will open her doors at the centre of The Hague at the end of February. A concept that is different from all the other lunchrooms. The ‘Tosti’s’ (sandwiches) will be served and made by people with a mental or psychological work limitation.

Tosti van Josti

‘Tosti van Josti’ works with organic and healthy products as much as possible. The assortment will exist out of sandwiches, yoghurts, soups, salads, juices, homemade lemonades and organic soft drinks.

In the Netherlands we have a band with boys and girls who suffer from down’s syndrome they are called: ‘The Josti band’. To give the word ‘Josti’ a positive vibe and to show that people with a work limitation can function well in a lunchroom, the founders came up with the name ‘Tosti van Josti’. Check out their website, there is a countdown until the big opening at 28 February. We wish all the staff a lot of fun with working at Tosti van Josti.

Power to the Pieper

25-2-2015

The potato is already hundreds of years super nutritious and contributes in combination with vegetables, meat or fish to your daily amount of vitamins and minerals. Earlier we wrote an article about the ‘opperdoezer’ potato . The potato is often put in a negative light. To change this view aardappel.nl launched a campaign: ‘Power to the Pieper.’

Superfoods

Lots of people are fans of the superfoods but after quinoa, goji berries or wheat grass they now want to introduce the potato. The potato contains many essential nutrients. And a portion of cooked potatoes (200 grams) contains 150 calories, almost 100 calories less than the same portion of cooked rice. Besides that the potatoes are also quite cheap and easy to prepare.

Power to the Pieper

The next few weeks the #PowertothePieper potatoes will be placed in the spotlights throughout the Netherlands. All the potato farmers and traders participate in this campaign and have renamed their potatoes into ‘Power to the Piepers’. Take a picture of the packaging with #powertothepieper and share your pieper at the social media.

About the ‘Bakkerswinkel’

24-2-2015

This is an interview with a Dutch entrepreneur and is only published in Dutch. You can read more articles about his lunchroom/bakery store on our website. The first article is about the second store of the ‘Bakkerswinkel’ in Rotterdam and the second article about the ‘Bakkerswinkel’ in Amsterdam who started serving dinner as well.

The Holland Food Valley house

24-2-2015

Thursday 26 February, the ‘Night of the Gelderland economy‘ will take place. Gelderland is located in the Netherlands. During this event, visitors can get acquainted with innovative products and ingredients. In the Holland Food Valley house guests can learn more about sport’s bread, European quinoa, Beeter and “Low-Cal” ice cream.

The house

This house is organized by Food Valley NL in collaboration with InnoSportLab Papendal , the top restaurant of Sports Center Papendal and some companies in Gelderland. In the Holland Food Valley house Erik te Velthuis, chef of the Topsport restaurant at Papendal shows sporty dishes based on innovative products and ingredients. Visitors can discover food innovations from Gelderland and start a conversation with the entrepreneurs behind these innovations.

Inspiration from the Holland Food Valley house

Energy efficient terrace

Holland Food Valley house is in the Innovation Garden, centrally located on the property. There is a heated, low-energy terrace in front of the house. Only when visitors sit on their cushions from Sit & Heat they will become warm, this to avoid unnecessary energy consumption.

Live e-Cooking

E-Cooking by IXL Netherlands, is a new, energy-efficient method to prepare tasteful dishes quickly. This method uses electrical pulses.

European quinoa

This whole wheat, saponin free quinoa was developed through conventional breeding by the University of Wageningen and has no bitter taste. These quinoa is cultivated by farmers in Northwest Europe. GreenFood50

Beeter®

The meat substitute Beeter is one hundred percent vegetable and has the “bite” of high-quality chicken meat. Like chicken Beeter can be used in all kinds of dishes, including salads and snacks. We wrote about Beeter in 2011.

Sports Bread

This bread from Sportgrain is the first bread product with sport-specific characteristics. The combination of farina and fruit provides an optimal mix of fast and slow carbohydrates. The bread is rich in fibers and sugars from fruits.

Creamy “Low-Cal ‘ice

The ice cream from NIZO tastes creamy, contains virtually no fat and 25% less sugar than just ice cream. We wrote about ‘Low-Cal’ ice-cream before.

Scandic Hotel in Stockholm revitalizes the Vasateatern theater

23-2-2015

After years of having stood empty the Vasateatern theater in Stockholm will be revived. A vibrant cultural scene for theater and music will become a reality when the theatre is connected with the Scandic Grand Central hotel, along with restaurants and bars it will create a one-of-a-kind hotel. The design for the ‘Vasateatern’ is a cooperation between the leading hotel chain in the Nordic region, Scandic, and the owner of the property, KLP Fastigheter.

The foyer of the theater (from 1890’s) was already part of Scandic Grand Central, but now the whole theater will be back in the spotlight. Guests will be able to step directly from the hotel’s bistro into the historic and beautiful theater, where legendary Swedish actors and actresses have performed.

The plan for the Vasateatern theater

Scandic Central Hotel has already distinguished itself as an ambitious venue for concerts and clubbing. With the theater the hotel will be able to attract a larger audience. The theater will be rented to companies that produce smaller musicals, theater and dance performances. The restoration of the theater takes place under the guidance of antique experts and depending on the length of the renovation, the theatre is expected to reopen in the spring or summer of 2016.

In Amsterdam the Supperclub will settle at the Odeon theater

Recently it has become known that the property of the Odeon theatre in Amsterdam is sold to the Supperclub. The Supperclub is forced to move to a new location after 20 years. The Odeon is a large and impressive building in the heart of Amsterdam with a rich history as amongst others, a former theater, cinema and concert hall. What exactly will be the interpretation remains a surprise but with the Supperclub this is definitely something to look forward to.

Hospitality with a story at PRESSROOM

23-2-2015

PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper ‘De Tijd’. This was the place where stories arose, were written and were eventually printed in ink. These three themes: ‘time, ink & stories’ play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.

Hospitality with a story

PRESSROOM started looking for staff with an innovating recruitment campaign. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character’s; ‘The Mastermind’, ‘The Fortune Teller’, ‘The Flavour Maker’ and ‘The Brewer’. If you have to fulfil those functions, you do have to create a story around them. 😉 The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.

All day drink&eat

PRESSROOM has selected an all-day drink&eat menu for every part of the day. Coffees are made with a machine of ‘Van der Westen’, also called ‘the king of the espresso’. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on…

The icons of McDonald’s: continuing the ‘No Logo’ strategy

20-2-2015

One of our readers e-mailed us a picture of an advertisement with a simple icon, seen in a bus shelter. He suspected that the icon was an advertisement of Mcdonald’s? And he was right. McDonald’s in the Netherlands lets these icons speak for themselves without adding any text.

The ‘No Logo’ strategy

In 2014 McDonald’s USA started the champagne ‘No Logo’. This campaign shows that the products of McDonald’s became brands. Above you can see the first original TV-commercial that was made for this campaign. It was directed by agency TBWA Paris. Now McDonald’s in the Netherlands goes an extra mile by changing its products into just Picto’s. This way they show the Dutch audience that even if their products are advertised as Picto’s, they still are recognizable.

Picto Puzzles based on the Beacon-technology

Besides the pictures you can find on billboards, advertisements in bus shelters and on posters, you can find them as well at more famous places, like the Ziggo Dome in Amsterdam and the subway station ‘Beurs’ in Rotterdam. By scanning these Picto Puzzles with the McDonald’s app, you receive a notification to play Picto Puzzle. Mcdonald’s is the first advertiser in the Netherlands who inserts the Beacon-technology.

The AntiCafé – more comfortable & cheaper than holding office in the Starbucks

20-2-2015

Leonie van Spronsen, lives and works in Paris and visited the AntiCafé. At this place you pay for the time you spend there!

In big cities most people have small homes and big dreams. To make these dreams come true you need to make long hours of studying/working/meeting and with those small living situations and high rents, finding a place to work can be challenging.
This fact has made it completely acceptable to work in your local Starbucks/McDonald’s/Coffee shop but obviously this is not ideal, the manager does not appreciate you being there all day, the F&B is expensive and the furniture was not set up for comfort on the long haul.

This is where the AntiCafé comes in, a concept where you are at a hospitality outlet and pay for time instead of per item. For a couple of euro’s you receive;
• coffee and tea
• snacks and fruits
• fast Wi-Fi
• access to a projector, printer, scanner and board games
• in addition, you are welcome to bring in your own food/soft drinks
You come in, receive a keycard that you need to hold onto until you leave, then when you are ready to leave you ‘check-out’ and pay per hour (€4 for the first hour, €3 per hour for the following hours and a maximum of €16 per day), that’s how easy it is.
Weekend days all Parisian locations fill up completely, you really have to be early to get a good spot!

The idea is to create a shared space where people can work, inspire each other or just have an extension of their living rooms. Maybe the mission statement is somewhat idealistic, dare I say hippie, but the practicality of the concept is very convenient. You are working between people from all over the world, hearing a plethora of languages, have access to unlimited drinks & snacks and you are comfortable in a beautiful, light space. I hope the AntiCafé will take the world by storm!

Editor’s Note: In the Netherlands we have a meeting concept, Seat2meet. You can work here and get free Wi-Fi, coffee, tea and lunch. Their business model is renting meeting rooms: premium spots for flexible workers who want a little more quiet, and meeting rooms for groups. The only conditions if you want to work here; you need to show your ‘social capital’ meaning, everyone present is aware of your expertise and if possible you help each other. Meanwhile Seats2meet has quite a few branches. Perhaps an idea for Paris?

And while we’re at it: look at DrawAttention. You can buy whiteboard stickers here to stick on your laptop cover, on which you can advertise your expertise or say you don’t want to be disturbed!

Instock Toko & Truck on the barricades against food waste

19-2-2015

Instock comes up with a new take away shop (Instock Toko) and a mobile food truck (Instock Truck) to reduce food waste. The first initiative of Instock, a pop-up restaurant in Amsterdam, opened in June 2014. Like in this pop-up restaurant, the food served at the Instock Toko & Truck are made from products that otherwise would be wasted.

Instock Toko & Tuck

At the new take away shop, Instock Toko, they will offer warm meals, salads, soups and juices every day. They don’t work with a standard menu as the meals are made from the harvest of the day. Customers help to reduce food waste by buying a meal at the Instock Toko. The take away shop will open the doors tomorrow (20 February 2015) in Amsterdam.

The Instock Truck is an old Mercedes Benz fire truck that has been turned into a green food truck. With this truck, the Instock team is able to make people aware of the food that is being wasted throughout the Netherlands. The food truck will be participating in several festivals this summer.

Food waste

Research shows that about 30 till 50 percent of our food is wasted. Throw away food does not only costs money, but also the energy consumed in the production, packaging, transportation and food preparation gets lost. Selma Seddik, Bart Roetert, Merel Laarman and Freke van Nimwegen, four employees of the Dutch supermarket chain ‘Albert Heijn’, came up with a plan to reduce food waste. While under employment at ‘Albert Heijn’ they got the opportunity to realise their plan. Now cars are driving along a number of AH supermarkets every morning. At those supermarkets they collect all the products that cannot be sold anymore, for example bread that’s one day old or fruit, vegetables and potatoes in a packages with damages. We wrote earlier about the pop-up restaurant, so if you want to know more about their pop-up restaurant, read this.

Bruges gets an underground beer pipeline!

18-2-2015

To get the big beer trucks off the road, Bruges comes up with a new way to transport beer: an underground beer pipeline. Brewery ‘De Halve Maan’, brewer of the beers ‘de Brugse Zot’ and ‘Straffe Hendrik’ has gotten permission of the city council to build a miles long beer pipeline between the brewery and the city center of Bruges.

Beer pipeline

The pipeline is 3 kilometers long and is capable of carrying 6.000 liters per hour. The beer pipeline takes around 500 trucks off the road. With the pipeline it only takes 15-20 minutes to get the beer from the brewery in the city center. Some people are afraid for illegal tapping but the brewers are confident that the beer will be safe.

Noma is selling the cutlery and tableware from their pop-up restaurant

18-2-2015

A new development in the restaurant pop-up scene. The Danish restaurant Noma that was relocated from Copenhagen to Tokyo (at the Mandarin Oriental hotel) from early January until 14 February now sells all the chopsticks, forks, bowls and plates online.

About the cutlery and tableware from the pop-up restaurant

René Redzepi had 14 local Japanese artists and potters asked to create tableware and cutlery for his pop-up restaurant that is locally sourced. The result is a collection of artisanal and beautiful but expensive earthenware plates and bowls and organic lacquer forks, spoons and chopstick. The collection was co-curated by the designer and Arts&Science creative director, Sonya Park.

And now the collection is sold through the website.