My chef, your chef

21-4-2015

GELINAZ! Is a chef’s collective that will organize a Grand GELINAZ! Shuffle in the culinary scene. On 9 July, 37 of the world’s best chefs will, according to their website, “be swapping lives, identities… and restaurants!”

The GELINAZ! restaurant-swap concept is developed by Andrea Petrini and Alexandra Swenden in 2005. They’ve hand-selected an impressive group of chefs from 17 countries. Check the video for the line-up which includes respected names in the culinary scene like René Redzepi, Albert Adrià, and Dominique Crenn.

My chef, your chef

During the shuffle chefs will be swapping restaurants and home countries, serve their best in another chef’s kitchen and will even be living in each other’s houses, a bit like Wife Swap. We wonder if this will be used for a new television format as well! Tickets will be for sale online beginning 13 May, according to the GELINAZ! website.

About GELINAZ!

According to their website GELINAZ! is a collective of international chefs responsible for wild, collaborative cook-off stunts. Every time pushing the boundaries, performing food and taking risk as a starting point. Longing to discover new cultures and exchange knowledge. Inventing collaborations with artists, musicians, scientists, thinkers, producers. Never willing to repeat itself, always exploring the unknown. Adapting to uncertain situations, charting new territories to sharpen creativity. Zooming on the beauty of nature, its elegant chaos and unending recreation.

Dutch beer tasting festival

20-4-2015

  • BierProefFestival Grote Kerk
  • BierProefFestival
  • BierProefFestival Grote Kerk
  • BierProefFestival
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The Dutch Beer Tasting Festival takes place at the Grote Kerk in The Hague from Thursday 28 May until Saturday 30 May. The event is also the kickoff of the ‘Dutch Beer Week 2015’.

Beer Tasting Festival

During the Dutch Beer Tasting Festival a record number of 40 breweries present themselves to visitors who can taste and enjoy more than 150 beers. In addition, visitors can participate in master classes by experienced beer connoisseurs. On 30 May the finals of the ‘Dutch Blind Beer Tasting’ championship will be held at the festival.

WeekNLBier app

All beers that are available at the Beer Tasting Festival, can be found at the WeekNLBier app, where visitors can find more information, rank and assess all the beers. The program and the activities that take place during the week of the Dutch beer are also integrated into the app.

The Dutch beers became very popular in a relatively short time. In Amsterdam, the organizers of a ‘small’ beer festival on a town square (17 May) are overwhelmed by the number of Facebook registrations (now 20,000). There have been several Dutch tap takeovers already, where a (small) brewery manages the drafts for one night. Recently a Michelin star restaurant in Amsterdam (Ciel Bleu**) made its own IPA in collaboration with a local brewery.

Laugh your pants of

20-4-2015

  • Lach de ballen uit je broek
  • Lach de ballen uit je broek
  • Lach de ballen uit je broek
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At the ‘World Laughter Day’ (the first Sunday in May), Herengracht Restaurant & Bar in Amsterdam serves free ‘bitterballen’ (this is a typical Dutch treat, mini croquettes).

Herengracht Restaurant & Bar in Amsterdam is located right at one of the canals. The ideal place for a quick stopover while cruising through the canals. Herengracht Restaurant and Bar will launch a special boat catering menu this spring. Serving a nice and delicious lunch on the water of the Herengracht (one of the main canals).  To start the boat-catering-season the Herengracht serves the free ‘bitterballen’ in collaboration with ‘Oma Bobs’, to the boats coming by and the visitors of the Herengracht Restaurant and Bar.

The boat catering season starts with a playful ‘Laugh your pants off’

The typical Dutch saying: ‘Laugh your balls out of your pants’ is freely translated in English as  ‘Laugh your pants off’. That’s why The Herengracht Restaurant and Bar is serving ‘Bitterballen’ (balls) at the ‘World Laugther Day’.

‘World Laughter Day’ was founded in 1998 within the motto: “We do not laugh because we are happy, we are happy because we laugh” and takes place every year. On 3 May to boats on the Herengracht canal and visitors of the restaurant or bar can pick up their free ‘bitterballen’. “We will distribute the mini-croquettes as start of the boat-catering-season and because we need more laughter” Says Wessel Kuipers, co-owner of the Herengracht Restaurant and Bar.

Crowdsourced campaign by Grolsch

17-4-2015

This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.

Crowdsourced video

We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.

Participate in the Grolsch campaign

To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.

A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.

Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).

In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.

Easter campaign in Brielle

16-4-2015

  • Photo credits: John de Pater
  • Photo credits: John de Pater
  • Photo credits: John de Pater
  • Photo credits: John de Pater
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We can’t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel ‘De Nymph’. Inspiration for Easter next year but in the way he implemented it could work for other campaigns as well.

Fans could hunt for giant Easter eggs in Brielle

Sven hid 10 giant chocolate eggs on Easter Sunday. He did this in Brielle, the town where his brasserie and hotel is located. From 8 o’clock in the morning enthusiasts could try to find the hidden eggs. Last year, participants tried to follow Sven while he was hiding the eggs. So this year he went out extra early! As from 8 o’clock he gave hints on his Facebook page.

The finder of the giant chocolate egg could of course keep it, all finders could get a free ice cream in his ice cream parlor ‘De Koele Kever’ (The Cool Beetle). In addition as an extra incentive Sven hid in one of the eggs a free night at his hotel ‘De Nymph’. A great Easter action and an example of how you can implement a local promotion: local press was involved (the newspaper ‘AD Voorne Putten’ paid attention to the promotion before Easter) and the fact that Sven also used social media to give hints and placed pictures of the ‘finders’ on Facebook. Next to the annual celebration of the Brielle capture by the Sea Beggars on 1 April 1572, the city now has a new tradition.

Canned food in the hospitality industry

15-4-2015

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Since the start of company Bommels Conserven they are convinced that canned food is tasty and trendy. That’s why they’ve launched the concept ‘Een nieuwe blik op de tafel’. (Freely translated as ‘You can clearly see the table’).

The concept is meant for the hospitality entrepreneurs who want to keep their guests entertained with products which are easy and simple to present at different times of the day.

Canned food

The canned fish will be served at the table. It’s a complete concept with a wooden cutting board that is the connecting tool to present the products which are: canned fish, bread and garnitures matching the recipes of the fish. This cutting board is specially designed to fit the canned fish exactly, the bread is presented and there’s space for bowls with different garnitures.

How does it work?

The guests can choose the cans from the menu. These will be served by the waiters and presented on the cutting board with the matching garnitures. Serve with homemade bread for more flavour.

For the launch of this concept, Bommels Conserven is still looking for entrepreneurs who would like to introduce it. Contact Dineke van Bommel for further information.

A Food Boat instead of a Food Truck

14-4-2015

Pizza Pi, a pizza delivery boat, is sailing the Caribean Sea and delivers pizzas at the Christmas Cove on the Great St. James Island.

Pizza Pi – the first pizza delivery boat

The Pizza delivery boat of Pizza Pi is an initiative by Sasha and Tara Bouis. They bring the trend of food trucks, which are becoming pretty common nowadays, to a new level. They converted their house boat into a fully operational pizza bakery boat in two years. Sascha and Tara have visited the Pizza School of New York and now they make their own pizzas, including gluten-free pizzas aboard their ship.

A food boat in the Netherlands?

Although we lack the Caribean sun, we can have great summers and we have a lot of water and water enthusiasts as well! It’s a great idea for Italian restaurants to start delivering pizzas by boat! Maybe one of the restaurants located at the lakes in the West and North of The Netherlands already does this…. We’d love to hear it!

Hop Theory creates beer bags

14-4-2015

Hop Theory, beer enhancing sachets, is a new product that aims to enhance a regular beer with a sachet that works in a similar way as tea bags. The sachets are filled with a number of different ingredients like hops, fruit peels and coriander seeds, all natural flavors. The ‘beer bag’ enables you to customize your favorite beer.

Beer bags instead of tea bags

Hop Theory, has a patent pending for their beer infusion method. The sachet is a soilon woven mesh filter derived from corn starch, thus 100% biodegradable. The ingredients are sourced and manufactured within the U.S. Each ingredient is prepared in a certain manner (dried and/or ground) to improve flavor and the rate of dispersion. All ‘beer bags’ are wrapped individually to preserve their contents.

The company behind the idea of these beerbags, Hop Theory, is currently seeking funding at Kickstarter. They’re looking for 25.000 dollar and with still 25 days to go and more than half of the amount pledged, this shouldn’t be a problem.

Peugeot designs an urban chic food truck 2.0

13-4-2015

Peugeot has its own food truck, a bistro on wheels, conceived and developed by the Peugeot Design Lab. A super modern food truck, striking because one of the characteristics of the current food trucks is the ‘old fashioned’ image. With ‘Le Bistro du Lion‘ Peugeot will attend the Milan Design Week 2015 from 14 April followed by the French Pavilion of the World Expo Milano 2015.

‘Le Bistrot du Lion’, a Food Truck 2.0

The food truck was invented and developed by the Peugeot Design Lab, the Global Brand Design studio of the car brand. Cathal Loughnane, Head of Peugeot Design Lab, comments, “The end-users are always at the heart of all of our designs. For the Peugeot ‘food truck’, we wanted to create a complete mobile cuisine experience, not only creating a kitchen for the chef but a restaurant and cafe for the customers.  A lot of attention was given to opening up the kitchen and allowing the chef and food preparation to be as close to the public as possible. We also wanted to create a real sense of surprise as the compact Peugeot ‘Food Truck’ transforms into an amphitheatre-like dining space ‘Le Bistrot du Lion’.”

The dynamic ‘Le Bistrot du Lion’ is compact, featuring short front and rear overhangs to provide enhanced maneuverability, with a long wheelbase to offer considerable load volume. Once on site, the food truck spreads its wings to double its width. Accommodating 30 persons comfortably, with separate areas for food preparation, eating and refreshments as well as a DJ booth. On board, chefs benefit from two grilling plates and four induction burners as well as a deep fryer. The ventilation system ensures optimum air quality and a 400-litre refrigerated under-foot compartment allows food to stay fresh. A 350-litre refrigerator keeps drinks cold. Attached is a professional espresso machine, by Rocket Espresso. Not only does the Peugeot ‘food truck’ provide a one-of-a-kind dining experience, it does so at an  environmental way, having been specially designed to recuperate and recycle all waste.

Peugeot has selected the talented French chef Sven Chartier, of Saturne and Le Clown Bar in Paris, as the first culinary tenant of ‘Le Bistrot du Lion’.

Ciel Bleu IPA made by Brouwerij ‘t IJ

13-4-2015

  • Ciel Bleu I.P.A.

Three years ago, two-star restaurant Ciel Bleu launched its first IPA (India Pale Ale) in collaboration with the renowned Amsterdam brewery ‘Brouwerij ‘t IJ’. While the intention was a single collaboration, guests kept asking for a new beer.

The chefs Onno Kokmeijer and Arjan Speelman thus faced the challenge to brew a new gastronomical beer that would taste even better than the first IPA. After many sessions and trying all kinds of ingredients, they chose kaffir lime as the main element of the Ciel Bleu IPA 2.0 beer. This citrus fruit is also known as Djeroek Poeroet and is widely used in the Asian cuisine. The dry-hop with Waimea and Citra hops gives the beer a flowery, freshly bitter character.

Brouwerij ‘t IJ

The brewery of Brouwerij ‘t IJ has two locations, one in East Amsterdam, next to the Gooyer windmill. This is also where the brewery began and where the pub is located. The second brewery is located on the Zeeburgerpad. The pub is opened every day from 2 pm to 8 pm. All the beers are brewed in the traditional manner, without filtering or pasteurization.

Ideal food pairing and serving

In restaurant Ciel Bleu the beer is served in a wine glass at a temperature of 10 to 12 degrees Celcuis. Dishes with mostly fresh elements best match the Ciel Bleu IPA, such as citrus combined with sweet elements. Like any IPA beer, it tastes best within a couple of months after production. The beer is available at the Ciel Bleu restaurant and several specialty beer shops. Of course the beer is also available at ‘Brouwerij ‘t IJ’ itself, which is worth a visit as well!

Order your drinks through OpenTabs

10-4-2015

  • Martijn Lukaart
  • Opening The World. Photo credits: Daisy van Knotsenburg
  • Martijn Lukaart
  • Opening The World. Photo credits: Daisy van Knotsenburg
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Guests of food court The World don’t have to wait to order their drinks anymore. They can order through their phones whenever they want to. The company eMove.me made this possible together with its German partner OpenTabs. They created the OpenTabs app and launched it in the Netherlands.

The World

On Wednesday 8 April The World officially opened its doors in Rotterdam. Guests can go there for the new dining concept by Wesley Ladage, son of the famous french-fries baker Bram Ladage. For this concept he works together with restaurants Asian Glories and O’Pazzo.

OpenTabs

You can order drinks from the espresso bar and wine bar of The World with your mobile phone. Each table in this section of The Word has a QR-code. This code can be scanned with the OpenTabs app and the menu appears on the screen. Make a choice and place your order. If you’ve paid, the restaurants promises to deliver the order within the five minutes.

Grab & Go

From half past seven in the morning, you can choose the ‘Grab & Go’ option. You can order for example a coffee and a sandwich and can pick it up when you want, without having to wait in a queue.

According to the CEO of eMove.me, Martijn Lukaart, this will be the future for the hospitality branch/industry and retail: ‘’The technology is becoming more sophisticated which, means we have the possibility to respond to your customer’s needs in a better way. This is not only convenient for the customer, who doesn’t have to wait any longer, but also for the entrepreneur.’’

The Roast Bar and Rotisserie

9-4-2015

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The Roast Room is the new restaurant of Michael and Saskia Deenik and opened officially on 8 April. The Roast Room is a butcher shop, roast bar and rotisserie in one, located in the RAI Amtrium at the Europaplein in Amsterdam.

The butchers cut the meat that’s used in the restaurant themselves and they make fresh sausages and burgers as well. The vegetables and herbs for the restaurant come from a five floors City Farming space on the south side of the Amtrium.

The Roast Bar and Rotisserie

The Roast Bar on the ground floor is a brasserie which is open for breakfast, lunch and dinner. If the weather allows, it’s possible to eat outside at the terrace. The bar is decorated with large copper beer tanks filled with Warsteiner lager and the special beers.

The Rotisserie, a fine dining restaurant which is open for lunch and dinner, is located on the first floor. It includes a roof terrace for sunny days. The open kitchen has a Rotissoire, a charcoal grill, Australian Beech-wood furnaces for gas burners and a California South Bend-broiler that can heat up to 1,400 degrees Celsius.

Interior

The interior is the work of Studio Modijefsky and Studio Molen, who were responsible for the interior of Visaandeschelde as well. Restaurant Visaandeschelde is from the same owners. A bronze ‘Tower of Babel’ with shiny sausages welcomes guests at the entrance, an iconic butcher’s leg dangles in front of the butchery and a giant bronze ‘Ginger’ chandelier is one of the other unique cool features of the restaurant.

A tip for wellness hotels: The Swimsuit Dryer

8-4-2015

Just put your swimsuit or swim shorts in the dryer after swimming and in 10 seconds your swimsuit will be 95% dry.

We’ve been to the Grand Hotel in Stockholm in December where we found a small hospitable gesture in the wellness center: a dryer for your swimsuit. Very handy for hotels where the wellness is often split into a swimming pool where the swimsuit is obligated and a sauna where it’s optional. Watch the video for an instruction.

The swimsuit dryer

The swimsuit dryer doesn’t use any heat to dry : in terms of energy consumption, it is 350 W instead of 3000 W for a simple dryer. If you multiply the energy saved with the number of user in a pool, you can buy more than one unit in a year…. Moreover, No heat = swimsuit textile fiber preserved!

The Swimsuit Dryer is easy and quick to clean and is available in the colours granite, white marble, sandstone and silver. There is also a version that is futuristically illuminated. Cleaning brush and disinfectant cleaner are provided with the dryer.

At this time our colleagues of Van Spronsen & Partners hospitality consultancy are working on a publication about the wellness branch. This will be presented later this month.

If you’re interested in our publication, you can let us know through vraag@spronsen.com.

DreamCheaper

8-4-2015

This is another website that helps their customers to secure the best deal possible. Book a hotel in the ‘flexible option’, forward the confirmation to DreamCheaper and let them find you the best deal possible. They will rebook and cancel the old confirmation, and you will still get the same room!

DreamCheaper promises cheaper hotel rooms

DreamCheaper, a German start-up, has automated the process to make a deal with fluctuating room prices by canceling and rebooking the room anytime it signals the same room at a better price. Customers have to create an account on DreamCheaper and forward their confirmation email. DreamCheaper starts a process of price-comparison that continues until the day before check-in. The startup’s automated system monitors the changing room prices on hundreds of travel websites (they do vary on supply and demand).

According to DreamCheaper, customers have no risk, the website first books the new room and cancels the old one later. They take a 20 percent cut of the money saved, so it is always incentivized to get the best price. They promise to optimize 2 out of 3 reservations.

A positive development for consumers but for hoteliers it’s another player on the market looking for the cheapest deals possible. Of course at the expense of the revenue of the hotel room.

Beam: The smart projector that fits in any light socket

7-4-2015

Beam can turn any flat surface into a big screen. It is a powerful projector equipped with a smart computer, all inside a beautifully designed casing.

Beam is already funded on Kickstarter

You can play games, watch movies or share content from your smartphone or tablet. You can also watch TV on your bedroom ceiling or project recipes on your kitchen wall. Next to that, Beam can assist you in your daily activities, like waking up in the morning with the latest news and your agenda or showing you your social updates when you come home. Beam is easy to set up and control with the Apple or Android app. You can screw it into any light socket or use the included power cable to place it on any flat surface.

With Beam the makers have created an easy to use ‘internet of things’-device that can entertain and assist you throughout the day. The patent for the technology inside Beam is pending. The fundraising went amazing, they raised more money than expected.

Inspiration

If you watch the video above you can easily imagine the use of the Beam in restaurants or hotels. Imagine your specialties of the day projected on the walls or a wall of pictures in your hotel lobby, presenting your menu, pictures of your wellness center or digital paintings. Or what do you think about presenting the kitchen crew while working on the plates of your guests? In a bar Beam could be used to project games on the tables.

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