Paco Roncero multisensory gastronomy project
20-7-2012
Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.
Straw Wars in London to fight plastic straws
20-7-2012
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Vegetable congress at restaurant Vork & Mes
20-7-2012
The vegetable glass house of restaurant Vork & Mes is the location of the Groen, Groener, Groente! food congress on September the 24th. Chef Jonathan Karpathios grows most of the vegetables for the restaurant himself and the menu consists 80 percent out of vegetables. After the congress there is a talkshow in Vork & Mes with Niven Kunz, Brenda Frunt, Ruud Wunneberg and Harold Hamersma.
Star class 2012 visiting Noma
19-7-2012
In conclusion of the school year 2011/2012, the Star class has visited the best restaurant of the world, Noma in Copenhagen. They met René Redzepi, have had a tour of the kitchen and enjoyed a great dinner. This inspirational movie was created afterwards.
Message on a bottle
19-7-2012
The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.
Stylish eco hotel
19-7-2012
Going to Canada and still need a hotel to stay? The W Montreal Hotel, located in Montreal in Canada, is very stylish and owns a Green Key certificate. For more inspirational eco hotels, check out this list by HotelClub Travel Blog.
Sleep in a fashion shop in Paris
18-7-2012
It’s possible to have a sleepover in a fashion shop in Paris. The fashion shop Paperdolls is decorated as an apartment and breathes a cozy atmosphere. From March 2013 it’s possible to book the bedroom.
Egg gun fryer
18-7-2012
An egg can be fried in creative shapes with stainless steel molds. This gun is one of our favorites.
Happy Drinks: The LonDon
18-7-2012
This summer, athletes, guests and visitors of the Holland Heineken House in London, can order a Happy Drink: The LonDon. Happy Drinks are alcohol free drinks with a kick.The recipe is available here.
Salted Karamel vodka by Stoli
17-7-2012
Stolichnaya Premium has launched what they describe as a golden brown caramel spirit “delicately enhanced with salt” in the US. The most popular sweet and savory combinations, now also available in vodka. Serve it either on the rocks or use it in cocktails.
The ex-lover blocker app
17-7-2012
DDB Brazil created this app for Guarana Antarctica, a Brazilian energy drink. Watch the youtube movie how the app prevends you from making the mistake to call your ex-lover in a moment of weakness.
Taco Bell delivers 10000 tacos in Alaska
17-7-2012
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
Breakfast Waffle Sandwich
16-7-2012
Jack in the Box is bolstering its breakfast offerings by adding a limited-time Breakfast Waffle Sandwich to their menu. The McGriddle-esque sandwich features an egg, American cheese and the chain’s new “country-grilled sausage” layered between two waffles, sweetened with maple. Like the rest of their breakfast menu, the fast food chain is offering this sandwich all day long. 479 calories.
City Information and free Wi-Fi spot in Paris
16-7-2012
French designer Mathieu Lehanneur has created a series of Wi-Fi stations in Paris where people can sit down to use their laptop or smartphone, named Escale Numérique (Digital Break). The large digital billboard provides city information and news. In New York you will find those billboards and free Wi-fi in old telephone booths.
Led ice Cubes
16-7-2012
Great for clubs, litecubes, Led ice Cubes.
Kraft baconizes BleacherReport
13-7-2012
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Chipotle sustainable video clip
13-7-2012
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
The bended cucumber dinner
13-7-2012
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Milk Bar
12-7-2012
Since June 29, the district Schieblok in Rotterdam offers a new hotspot called the Milk Bar. This is a pop-up concept, created by master students of the art school in The Hague. Guests can come here for a milk drink, a smoothie or other healthy snacks. With this project, they are especially aiming to bring this neglected part of Rotterdam back to life and is part of the project Test Site Rotterdam in occasion of the 5th International Architecture Biënnale Rotterdam.
Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
The 4D-cinema
12-7-2012
Although the phenomenon is not that new anymore, the United States is rebuilding 200 cinemas into 4d-cinemas. The extra dimensions consist of the senses feeling and smelling, by adding ventilation, smoking and sense machines.
Kitchen & Bar Van Rijn opens in Amsterdam
11-7-2012
On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.
Photo: Klijn Fotografie
AquaClimb wall climb pool
11-7-2012
This climbing wall combines the best of both swimming and rock climbing. There are three routes possible and different difficulty levels.
Taco Bell QR-code from lemons and avocados
11-7-2012
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Coffee drinkers ambushed by Orbit Chewing Gum
11-7-2012
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.