Kraft baconizes BleacherReport
13-7-2012
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Chipotle sustainable video clip
13-7-2012
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
The bended cucumber dinner
13-7-2012
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Milk Bar
12-7-2012
Since June 29, the district Schieblok in Rotterdam offers a new hotspot called the Milk Bar. This is a pop-up concept, created by master students of the art school in The Hague. Guests can come here for a milk drink, a smoothie or other healthy snacks. With this project, they are especially aiming to bring this neglected part of Rotterdam back to life and is part of the project Test Site Rotterdam in occasion of the 5th International Architecture Biënnale Rotterdam.
Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
The 4D-cinema
12-7-2012
Although the phenomenon is not that new anymore, the United States is rebuilding 200 cinemas into 4d-cinemas. The extra dimensions consist of the senses feeling and smelling, by adding ventilation, smoking and sense machines.
Kitchen & Bar Van Rijn opens in Amsterdam
11-7-2012
On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.
Photo: Klijn Fotografie
AquaClimb wall climb pool
11-7-2012
This climbing wall combines the best of both swimming and rock climbing. There are three routes possible and different difficulty levels.
Taco Bell QR-code from lemons and avocados
11-7-2012
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Coffee drinkers ambushed by Orbit Chewing Gum
11-7-2012
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.
Be creative with plates
10-7-2012
The Dutch Pastry Team won the third place on the World Pastry Team Championships 2012 in Las Vegas by serving this beautiful dessert. This special plate completes the dish perfectly.
The Train of Taste
10-7-2012
In the north of Italy, in the vicinity of Lago d’Iseo, the Train of Taste (Treno dei Sapori) is passing by. During this train ride, you not only enjoy the beautiful surroundings, but several delicacies from the region will be served as well. In each region, a different delicacy will be served.
Cooking with hay
10-7-2012
It has been done for centuries, but may sound not that common anymore; cooking with hay. It has many applications and several chef use hay in the kitchen. For example, Heston Blumenthal uses hay to smoke his mackerel, restaurant North Road in London serves hay-baked rabbit and Restaurant Jean Georges even serves hay-flavored ice cream.
AeroGarden
10-7-2012
With the AeroGarden, vegetables, herbs, lettuce and flowers can easily be cultivated all year long. By using aeroponic, the plants will obtain nutrients and water from the air. Watch the movie.
A sparkling wine made out of birch sap
9-7-2012
A Sparkling Elixir Reminiscent of Spring, from the Virginal Wine-making Region of Jämtland, original recipe from 1785. Sav is a sparkling wine based on birch sap. The sap is harvested from birch trees growing on the mineral-rich soil of The Great Lake area in Jämtland. If you want more information just watch the German or French youtube video about the wine or check the website of BeNeLux importer Aclusive.
Eco friendly bags by Coca-Cola
9-7-2012
In many parts of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich bags. So the beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer consumers with the ‘Coca-Cola Bag’. A biodegradable plastic bag in the shape of a Coke bottle.
The Longest Vegetarian Table in Amsterdam
9-7-2012
The Vegetarian Society (The Netherlands) orginazes ‘The Longest Vegetarian Table’ on Wednesday 11 July. The event is organized at the Museumsquare in Amsterdam, and they strive to feed at least 600 and up to 800 people at once at a long table of 220 meters. The meal is offered for free, but the organization is still looking for sponsors. For singles who want to meet other singles, there are special places at the ‘Vega Dates’ tables. Register by Facebook. The video is in Dutch, about the event last year in Utrecht.
Most expensive cupcake
9-7-2012
We recently decided to put no more cupcake variations at our website and then we saw this youtube movie…. Great, quiet youtube video about the making of the most expensive cupcake, according to Bloomsbury’s bakery in Dubai. The Golden Phoenix costs 800 euro.
McSucces by Ubel Zuiderveld
6-7-2012
McDonald’s is one of the most succesfull restaurants in the world. Even during economical crises the company still thrives. This Dutch book by Ubel Zuiderveld provides a view in McDonald’s ‘kitchen’. He has published some articles in English as well.
Public coffee waste mushroom farm
6-7-2012
Seattle had a temporary store front where Olson Kundig Architects and CityLab7 collaborated to create a mushroom farm. The coffee waste from local cafes was used to grow the mushrooms on. A side effect of this urban farm was social cohesion and increased the dialogue about urban farming and its business possibilities.
KeTo Reporter is beer from tobacco
6-7-2012
Beer and tobacco don’t match anymore because of the ban on smoking in bars and restaurants. With the KeTo Reporter by Italian brewer ‘Birra del Borgo’ this can change. The starting beer is Re Porter, then Kentucky tobacco leaves are added. The tobacco gives the beer its pitch black color and spicy taste.
Update: The beer is from Friday available at ‘De Bierwinkel‘ in Leiden (The Netherlands).
No waste icecreambowl
5-7-2012
At the Reader’s Digest Food Blog you will find great recipes. We particularly liked these icebowls. No waste, sustainable and a great way to serve ice cream, even in restaurants… At the foodblog Kitchen Vignettes there’s a video about the making of.
Aperitivo moment with Peroni Nastro Azzuro
5-7-2012
Italian beer brand Peroni brings a bit of Italy to the Netherlands. Together with Italian Michelin star chef Giorgio Locatelli the brewers developed a cookbook for Italian bites that perfectly match the beer during a stylish picnic in the park.
747 Jumbo Stay hotel
5-7-2012
A retired Boeing 747 at Stockholm airport is upcycled to a hotel. Because of its location the ‘Jumbo Stay’ hotel concept is ideal for early or late flights. Initiator Oscar Dios is looking for possibilities to duplicate the idea at more airports.
Tweet a cloud with Flogo
5-7-2012
We spotted the Flogo Cloud technology somewhere in 2008, when it was barely used. Now this sustainable alternative for plastic balloons is getting more mainstream. Galleria Mall in Brazil spiced up the re-launch of Brazil’s first open mall not by offering people gifts, but by allowing them to create ‘gift clouds’. Using the Flogo Cloud technology, visitors of the mall were invited to send clouds accompanied with a simple tweet.