Destination Shibuya Station in Milan
11-3-2013
Fastweb, the second largest network in Italy, wants 20% of the Italian population to enjoy fast Internet via fiber by the end of 2014. This guerrilla action is set to announce the introduction. To visualize the speed Fastweb has created a unique experience in Milan: a trip to Shibuya Station, Tokyo within one stop of a subway station. Fastweb transformed the station in detail, displays, kiosks, audio information in Japanese and a Japanese audience. By using QR codes the experience could be shared through social media. Perhaps an idea for restaurants, to convert a bus stop into a mini-restaurant for one day and spoil the travelers?
Paint Your Pizza and then order it
11-3-2013
Paint your own pizza and then order it. This is possible at ‘Paint your Pizza’ a project by the Swedish artist Jonas Lund. New York-based ‘Paint Your Pizza’ arose from another project Lund created last year called The Paintshop, which offers a platform on which online users can collaboratively paint pictures and then sell their creations . ‘Paint Your Pizza’ offers an online “canvas” upon which visitors can create the image of their dream pizza. Through a partnership with New York City’s Famous Original Ray’s Pizza, customers can then order an edible version of their creation for delivery to the door.
Easy Morning Wiener Fruhstuck
11-3-2013
Viral by DDB-Tribal in Vienna, we only post it for those who have problems waking up especially on a Monday morning! An easy breakfast like this at McDonald’s looks really tempting.
Great, smaller portions for the same price
8-3-2013
In November 2012, 20 restaurants in São Paulo, Brazil, launched an initiative where their guest could choose for smaller portion sizes, while still paying the full price. ‘Satisfeito’ (‘Satisfied, in Portuguese) dishes were 1/3 smaller than the usual dishes. The money saved from serving these smaller dishes has been donated to the Instituto Alana, an organization fighting child malnutrition in Brazil. Satisfeito is a global movement that aims to alleviate child hunger and prevent food waste by providing restaurants and their customers with the chance to help organizations feeding starving children around the world.
LED light balloons
8-3-2013
These balloons are lighted by small LED lights. The LED lights are placed in the opening of the balloon and after that the balloon can be inflated (also with helium). The LED lights have multiple modes and are reusable. These illuminated balloons are great for decoration at a party, event or in a nightclub.
Wine list on the bottle
8-3-2013
The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.
Photo is looking for family
8-3-2013
Action by Go-Tan: the company collaborates with the ‘Tropenmuseum’ to start the action ‘Photo is looking for family’ to find the rightful owners of 335 family albums under former inhabitants of Dutch East Indies. Go-Tan put stickers with family photos on 80.000 ’emping’ bags to reach people who have lost an album, or can help identifying owners of an album.
Easter: Sea Beggars meal in an egg
7-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year Special Easteregg. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com . Who knows your company might be on horecatrends.
Every year on April 1st the liberation of the Spanish occupation by ‘Sea Beggars’ is celebrated in Brielle, The Netherlands. During this day the people of Brielle wear historical clothing and they perform in the open air theater ‘the key to the city’. This year the activity coincides with Easter. Brasserie Hotel De Nymph serves the traditional ‘Sea Beggars’ meal consisting of marrowfats, bacon, fried onions, piccalilli, pickles, stewed meat and boiled potatoes. Because the festival coincides with Easter, Brasserie The Nymph combines Easter with the ‘Sea Beggars’ meal and serves the meal in egg shape.
New packaging design McDonald’s
7-3-2013
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
T-shirts for the breakfast chef
7-3-2013
Fun t-shirts to be to be worn by the chef at the breakfast buffet..
Club Vie in Rotterdam reopened
6-3-2013
Club Vie in Rotterdam reopened its doors on Friday 1 March after a complete renovation. Our colleague Armand Sol was invited for the premiere and visited the venue. Club Vie is partly positioned under the ‘Willemsbrug’ and has two floors. The lower floor ‘The Jaxx’ has a nice river view and a ceiling that changes color. The upper floor has a dance floor and four different sitting areas on various levels. Because of the playful location of these sitting areas, the club breathes an intimate atmosphere that is not usual in other similar sized clubs. The LED lights are installed by InventDesign and provides a luxurious glance to the club’s interior.
The Bay Lights
6-3-2013
Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created the project ‘The Bay Lights’. ‘The Bay Lights’ is the world’s largest LED light sculpture, that is made of 25,000 white LED lights and is 1.8 miles wide and 500 feet high. Each light is individually programmed and shines from dusk until 2:00 a.m for the next two years.
Mountain Dew in the Netherlands
6-3-2013
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
Bouquet of fruit
5-3-2013
Edible Arrangements sells bouquets made from fresh fruit. The ‘confetti fruit cupcake’ is a festive bouquet of fruit in different forms with cupcakes. For the cupcake, a pineapple is shaped in a cupcake, dipped in white and brown chocolate and topped with festive sprinkles. The cupcake-shaped pineapple is arranged in a cupcake holder together with other fresh fruit. The ‘confetti fruit cupcake’ is a cheerful bouquet to serve for dessert or breakfast. Edible Arrangements has many outlets in America (more than 1.000), but also in the Far East, Middle East and Italy.
Colorful carboard coffee boxes
5-3-2013
Inside the colorful carboard boxes by Martins Café, a coffeebrand from the vicinity of Sao Paulo, you don’t expect to find coffee. The boxes are colorful, retro and with their robot logo printed on the cardboard. Martins Café is a Brazilian brand of specialty coffee which comes in the variants cardamom, anise, cinnamon, nutmeg and 100% Arabica. With the package Martins Café wanted to create something colorful, retro and Brazilian that would catch your eye. Read the article on www.coolhunting.com to know why the use robots as their logo….
Truffle eggs
5-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the action of the last year by The Cavendish Hotel. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail. Who knows your company might be on horecatrends.
These truffle eggs are fun to serve as dessert during the Easter dinner. Or wrap the truffle eggs up in a box as a personal gift. The classic chocolate truffle recipe is from chef Chris Horridge. Watch the recipe here.
Places I have eaten
4-3-2013
OpenTable released a new Facebook App that’s called ‘Places I’ve Eaten’. With this app users can list and rate the restaurants they’ve been to, choose what they will like to visit and see the places that their Facebook friends have listed and rated. With this app users can also search for restaurants based on their rating, places their Facebook friends have visited ore select properties known as kid-friendly and serving vegetarian food. Users can choose to keep their listing private or to make it available on Facebook for others. Earlier the company acquired the FoodSpotting App.
Scientific spice rack
4-3-2013
With this scientific spice rack you can organize dried herbs. Each herb is stored in a separate glass test tube and is labeled with a sticker. This pice rack is a fun item on a table in a restaurant.
The alternative or a tie
1-3-2013
Even if a guy is wearing a simple t-shirt, with this napkin at his neck he looks like he did his best to get dressed up for dinner. A funny alternative for a tie.
Former Noma sous-chefs are opening restaurant
1-3-2013
Two former Noma sous-chefs Samuel Nutter and Victor Wagman will open a new restaurant named Bror, in the heart of Copenhagen next month. Currently there are not many details available, but they will grow their own vegetables on Sejerø island. The two chefs have opened a Twitter and Facebook account to keep people up to date on the progress.
Photon Shower reduces jet lag
1-3-2013
During a demo at the TED conference in California, Delta showed a concept shower called ‘Photon Shower’ that could help passengers recover from their jet lag. Delta worked together with Wieden + Kennedy New York and sleep expert Dr. Russell Foster to design a shower that uses light to alter the body’s internal clock. Travelers can enter their flight information and the ‘Photon Shower’ will adjust for their needs based on flight time. The light recreates the effects of sunlight to alleviate jet lag.
Hangout for farmer and consumer
28-2-2013
The Youth Food Movement and the Dutch ‘Agrarische Jongeren Kontakt’ bring farmers and consumers together at the online platform ‘Het Eetcafé’. With the online platform the distance between farmer and consumer is reduced and the consumer learns more about the daily practice on a farm. The online platform gives the farmer the opportunity to explain how things are going at the farm and the consumers can ask questions, criticize and start discussions. The platform will soon be offline as well. This year they will organize days throughout the country where farmers meet consumers in the city and consumers can visit the farm to see where their food comes from. The project is supported by the Ministry of Economics of the Netherlands.
Beyond Eggs
28-2-2013
Josh Tetrick, founder of start up Hampton Creek food, worked together with specialists such as food scientists, chefs and molecular biologists to figure out how to create a product that is made out of plants but works like an egg. The team had to dissect an egg down to its microbiology and nutritional components. They developed a plant-based egg, called ‘Beyond Eggs’. The Beyond Eggs can replace an egg in food like baked goods, dressing ore sauces. Beyond Eggs are healthier, cholesterol-free, allergy-free and the food safety is better.
Belgian Beer Day
28-2-2013
On April 6 the Belgian Beer Day will be organized. The Captain Beerheart Foundation organize this event to connect all Belgian beer fans from all over the world and toast to Belgian Beer. More than 8.000 people from 103 countries already support the Belgian Beer Day.
Appertizers served on a bicycle handlebar
27-2-2013
Restaurant De Compagnon in Amsterdam serves appetizers on a bicycle handlebar with a tray. Nowadays many restaurants are working with local products, but in Amsterdam there are few local products available. Therefore restaurant De Compagnon approached this trend in a different way. The nature of Amsterdam has been characterized by bicycles. Serving appetizers on a bicycle handlebar is a wink to the trend ‘local’.
