Starbucks tea house
20-6-2013
Earlier this year Starbucks opened a new concept near the Megura Station in Tokyo. The new store is inspired by the surrounding neighbourhood, traditional Japanese architecture and gardens. The Starbucks doesn’t look like a coffee shop but more like traditional Japanese tea house. The interior design includes elements of wooden walls and Shoji sliding doors and the store sells Japanese ceramic mugs, exclusive to Starbucks Japan. Earlier we’ve spotted a Starbucks in Amsterdam with a interior design made of old bicycle tires and the Starbucks in Japan where you are surrounded by trees.
The wearable movie
20-6-2013
Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
Student dinner blog
19-6-2013
At the website GEWOONWATEENSTUDENTJESAVONDSEET.blogspot.nl former student Leonie writes about her simple and decent dinners. She mostly creates her own dishes, but sometimes she is inspired by cookbooks. Her blog is viewed 1,400 times a day and her Facebookpage has received nearly 25,000 likes in two years. A student restaurant in Amsterdam can respond to this blog by inviting Leonie for a dinner and let her write a blog about it. This way restaurants generate a lot of free publicity.
The Offline beer glass
19-6-2013
Does it often happens that you are drinking something in a pub and your friends only pay attention to their phone? A bar in Brazil has found a solution for that problem: ‘The Offline Glass’. This beer glass can only stand up straight when balanced on a mobile phone. You so have to put your phone down to keep your beer glass standing.
Hot Tub Cinema
18-6-2013
Last year we posted a video about the Hot Tub Cinema on our website. Meanwhile we got these beautiful pictures that we don’t want to hold back from you. The Hot Tub Cinema is a combination of hot tubs and great films on special locations. Hire a hot tub with your friends or buy a single ticket and share the hot tub with strangers.
Innovative billboards
17-6-2013
IBM has designed special innovative billboards to promote its ‘Smart Cities Program’ in partnership with Ogilvy & Mather France. These billboards do not only have an informative function but function as useful surfaces as well. The billboards can be used as a bench, a shelter from the rain or a ramp over stairs. The aim of the project is to encourage smarter thinking when it comes to the development of ‘solutions’ for the city.
Variation Chef of the year
17-6-2013
The ‘Variation in the kitchen’ foundation stimulates consumers, restaurants and caterers to cook healthy, sustainable and creative without meat or fish. This year the foundation organizes the competition ‘Variation Chef of the year’ for the third time. The foundation is looking for the chef that prepares the best vegetarian dish of 2013. Per region a winner will be chosen during the five regional qualifying rounds and the final winner will be chosen at restaurant Librije’s Atelier on October 16. The ‘Variation Chef of the year’ wins an internship at the 100% vegetarian restaurant Joia in Milan.
Public painting machine
17-6-2013
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
Gourmet Bus Barcelona
14-6-2013
The Gourmet Bus in Barcelona combines a sightseeing tour with a haute-cuisine lunch or dinner. This combination makes the bus with modern interior and a panoramic roof unique. The Gourmet Bus offers a sightseeing tour through Barcelona along the main attractions. The guests will be provided with an iPad containing additional information (in eleven languages) and pictures. The bus has a top deck with 30 seats and the lower deck features the kitchen, toilets and an extra table. During the tour the guests will get a lunch or dinner served by the famous Spanish restaurateur Carles Gaig.
Amsterdam water promotions
14-6-2013
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
Your dads favorite quote
14-6-2013
A nice and simple Father’s day action of hotel Taj West End Bangalore, India. Followers can share one of their dad’s favorite sayings and quote them with #MyDadAlwaysSays on Twitter. The best quote will win a father’s day lunch in the restaurant.
Corona with a slice of the moon
14-6-2013
A bottle of Corona with a slice of the moon? Corona and advertising Carmer-Krasselt have made a large billboard in New York City, where on certain nights in the month the crescent moon look like a slice of lime in a Corona bottle. Great campaign!
The Pilot store
13-6-2013
The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.
NeverLate app
13-6-2013
It happens to everyone.. you are too late because you were stuck in traffic. A new app that can prevent you from being too late. The ‘NeverLate’ app sends you a message, when you should leave for your appointment. The app has access to your agenda and calculates road constructions, accidents and any other unforeseen aspects to estimate the travel time.
DomiCopter
13-6-2013
Domino’s pizza is testing to deliver pizza’s via a helicopter drone ‘DomiCopter’. The ‘DomiCopter’ delivers the pizza in a heat wave bag to keep the pizza hot. The drone can travel hundreds of meters without refueling and is environmentally friendly. The ‘DomiCopter’ is created by drone specialist AeroSight, Big Communications and T+Biscuits. The ‘DomiCopter’ is a prototype but might be used more in the future.
Eyescream and friends
12-6-2013
Ice cream shop ‘eyescream and friends’ serves ice creams in a funny and visually appealing way. The ice cream (available in seven flavors) is served in a tray with two containers for toppings, like cookies, jams, chocolate sauce and caramel. Two sugar candy eyes are added for a creative twist and to bring the ice cream alive. There are pictures of little funny dolls to reflect the ice cream flavors. These characteristic ice creams are fun for children! The first ice cream shop was opened in Barcelona in September 2012 by Joad Lopez and Federico Mendoza.
The Ground of Alexandria
12-6-2013
Café ‘The Ground of Alexandria’ is located in an old pie factory from the early 1900’s in Sydney. ‘The Ground of Alexandria’ has a coffee research center and a garden with vegetables, fruit and herbs. In the coffee research center they experiment with different roasting profiles and techniques based on individual types of coffee and beans. Several classes are organized for people of all ages to learn more about the journey of coffee and food from seed to plate. A bakery is located in the café where they make fresh bread and sweet pastries every day. The café has an extensive coffee menu and serves a rustic menu of sustainable ingredients, mainly from their own garden. ‘The Ground of Alexandria’ is nominated for the ‘Restaurant and bar design award’.
Fathers day photo shoot with T-bonesteak
12-6-2013
On June 16 it is Father’s Day again. The steakhouse ‘Midtown Grill’ of the Marriott Hotel in Amsterdam organizes a nice photo shoot. Fathers with sons can take a picture in cooking clothes, surrounded by cooking utensils in the kitchen of Midtown Grill. They will pose with the famous dish of the restaurant, the sea salt grilled T-bone steak of 3.5 pounds. After the shoot they can eat the dish together.
Sharing is caring
11-6-2013
On a regular basis we hear that the ideas we show at our website are too far from the daily reality of the restaurant or hotel entrepreneur. There is too little time to bring ideas, with your own twist, in practice. We recently visited Paris and at two restaurants we had the opportunity to enjoy one dessert for the whole table. A giant profiterole filled with ice-cream and topped with chocolate at Le Comptoir de la Gastronomie. Not a great dessert in looks but delicious chocolate sauce and vanilla ice cream. Based on the sharing part I made a ‘Meringue Peche Melba’ this weekend, fresh peach and raspberry combined with meringue and fresh strawberry sauce and ice-cream, for 4 persons on one plate. And if you prepare this dessert on the table, by breaking the gigantic meringue, your dessert becomes even more spectacular! This idea is based on the video of the dessert for the whole table of Alinea, Chicago. Watch the video once again on what they do with the chocolate ball! This is an example of how you can use ideas and make them your own, enjoy being creative! Your guest certainly will with a dessert like this! ^Marjolein
Branded eclairs
11-6-2013
Just to show you how immense popular the éclairs are at the moment in France. In February we already reported about the savory eclairs being popular in Paris. This time we spotted them during the Rolland Garros French Open. French sportswear brand Lacoste celebrated its 80th anniversary during this tournament with limited-edition éclairs by French bakery Fauchon. More iconic French brands were invited to participate at the event and each came up with a unique product inspired the Lacoste crocodile logo.
Welcoming gestures to kids by the NY Public Library
11-6-2013
PSFK placed great pictures of the new NY Library in Harlem where teenagers can interact, play video games, eat snacks, and hang out without having to worry about parents’ or elders’ eyes watching. Harlem’s Hamilton Grange branch is home to this full-floor 4,400-square-foot hangout space specially dedicated to teenagers. There only two librarians on watch from one end of the room. The space includes a 20-foot-diameter glass wall where they can play Wii and Guitar Hero available with special speakers preventing much of the noise from filtering out. The NY Public Library also provides summer readings for kids. Watch the movie for this hospitable gesture to kids. Getting the kids back into the library and sharing reading experience online.
More information at New York Libraries.
The Croque Monsieur Rap or the Bitterballen rap
11-6-2013
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Coca-Cola ice cold
10-6-2013
Coca-Cola Colombia, has created Ice Bottles. The bottles where introduced in Cartagena, sunny Colombia. A red Coke-logo band lets you hold the frozen bottle without chilling your hand too much. With only leaving the band with the logo behind, an innovative and environmental friendly packaging! Remains the question about hygiene. Agency: Ogilvy Colombia.
#RCMemories through promoted by
10-6-2013
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
Mouthopia,Think With Your Mouth
10-6-2013
McDonald’s has taken a fresh approach with their most recent advertising campaign called “Think With Your Mouth”. Created by New York-based ad agency Translation, the outcome is a series of 20-second videos, which all feature a Big Mac as the centerpiece. Each of the videos has a distinct style with the goal of appealing to a different segment of Internet users. With this tactic they aim to increase the number of people who are likely to click on any one of the company’s videos, thus increasing the effectiveness of the ad campaign.
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