Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Free beer by doing nothing
13-8-2013
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
A drink upside down
12-8-2013
After the laying wine glass rEvolution of Martin Jakobsen, the designer developed a special glass for lemonade together with VINICE. The lemonade glass Halm literally puts every drink upside down. Fill the glass with lemonade, a cocktail or an other drink and put the white stopper on the glass. Then turn the glass upside down, shake and put a straw in the glass so you can enjoy your drink. Stylish, innovative and wasps don’t have a chance! Watch the video about the Halm glass to see how it works.
Get Dirty Farm Tours
12-8-2013
This Year ‘Get Dirty Farm Tours’ will be organized in Oregon, Portland. During the ‘Get Dirty Farm Tours’ unique local farms will be visited and in a quest to find the culinary secrets of Portland. The participants will get in touch with the local farmers and get the opportunity to see how the products grow and are produced. One excursion will be organized a month, each month has a different season based theme During the food tour at least two sustainable farms will be visited and a lunch on location.
Opening Cafe Vrijdag
9-8-2013
This Monday café Vrijdag opened on the corner of the Amsteldijk and the Vrijheidslaan in Amsterdam. Owners Sikko de Jong and Reinout Ezinga want to create a ‘second living room’ for neighbours and offer an alternative for people in the South of Amsterdam for the (over)crowded city center. The interior is designed by ‘Koelhuis Frigo’ and has characteristic raw elements like stone, wood and steel.
Chefs Table at the IJ
9-8-2013
Until October 1st Chef’s Table is located at pop-up location ‘Undercurrent’ in Amsterdam. Chef Jeffrey Verwey and his team will present accessible classical dishes on this floating restaurant at the IJ. From August 15 onwards there will be a recycle art gallery in Undercurrent as well. Curator Naleye Sultan Buddista will exhibit special –buyable- artworks in the build up to the Art & Design Recycling Fair 2014. The pop-up location is the former information center of ‘IJburg’.
Spa Happy Hour Four Seasons Hotel
8-8-2013
The Spa at the Four Seasons Hotel Houston has introduced a Spa Happy Hour. Guests and locals can get USD 30 off at a 60 or 90 minute massage, facial or body treatment from Monday through Thursday from 12:00 to 6:30 pm. They can also choose a special Happy Hour menu that includes free Spa cocktails and snacks. The promotion continued to December 31. A new kind of happy hour, not just like the Happy Hour at a bar…
Phone-holding camera stand
8-8-2013
In Japan a phone-holding camera stand is installed on tourist spots so tourists can take pictures of themselves without the help of others. The camera holder can rotate 360 degrees and is installed at the right height and distance to take a group photo. The stand is suitable for any smartphone and even tablets.
Artificial living food
7-8-2013
Waving tentacles, a dish that breathes or wriggles around? Sounds unreal, but it is possible! With the project ‘Living Food’ Minsu Kim brings food to life. Through synthetic biotech artificial life can be created in dishes. The synthetic biology pearsin haute cuisine and molecular gastronomy, but Minsu Kim brings this to another level with the project ‘Living Food’.
Floating hotel room
7-8-2013
Artist Alex Schweder has developed a floating pop-up hotelroom named ‘Lloyd in the Sky With Diamonds’ for hotel chain ‘The Curtis’. The inflatable hotel room is located on top of a van and can be lifted up 22 ft in the air. The room has a bed, couch, curtains and a small bathroom with a shower, toilet and sink. Because the wall and ceiling are transparent guests can enjoy the view of Denver when the van is parked. One night in the hotel is now offered for $ 50,000 as part of a special package.
Ice cream soda
6-8-2013
An ice cream soda, refreshing, old-fashioned and blessed! The last couple of warm days I experimented with this drink from my childhood. The base is a soda with a scoop of ice cream. You don’t see this drink in the most restaurants, while it is a easy drink to make! My daughter especially liked the sweeter varieties with vanilla ice cream. Personally I find the variant with a dash of lime juice and lime ice cream with sprite delicious! Yesterday I served this drink to my colleagues and they found it wonderfully refreshing! I also made the Mojito ice cream soda with lime ice cream, it was very tasty! ^Marjolein.
Food sherpas
6-8-2013
There are more and more food sherpas in touristicareas. Food sherpas are local people who receive tourists and show them the city. Unlike tourist agencies, the food sherpas lead you to local restaurants where you normally wouldn’t come as a tourist. They take you on a local culinary discovery tour and not only tell you where to go, but also what to order in restaurants. For example food sherpas can be found in Paris, where they guide tourist to the not so touristy Paris.
Hotels could set up an agreement with local people to guide the hotel guests through the most local hotspots. This as reaction to the deployment of an AirBnB host, because the success of this concept is that tourists can stay at the local people
Streetlight with a message
5-8-2013
In the area around São Paulo, Brazil residents can share stories in a special and direct way. The project ‘Mensagens Que Brilham’ equipped the street lights with special lenses with printed text. In the evening when the streetlights are switched on, different messages of residents are projected on the streets. This project is developed for AES Eletropaulo, an energy company. But we think that this is a special way to transmit a message, or fun for events or as an eye catcher for the entrance of a restaurant or hotel.
Split the hotel room bill with a stranger
5-8-2013
Most hotels charge the same price for a double room, whether you are alone or with two people. The website of Easynest enables solo tourists to share a hotel room with another traveler and share the costs. When you sign in on the website you can start looking for a companion to share your hotel room with. Although the focus of the site is on saving money during your trip, Easynest also provides a way for travelers to make friend, or even find a companion, while visiting a city. Looking at their website we imagine that the service will specially be used at big events.
Robotic coffee machine
2-8-2013
Briggo has developed a robotic coffee machine in conjunction with Yves Behar and Fuseproject. The coffee machine ‘Briggo Coffee Haus’ offers people the opportunity to order a coffee through a touch screen or via a smartphone app. The range consists of many types of coffee, even with coffee syrups. The app will remember your favorite coffees. The Briggo Coffee Machine offers a fast and easy way to order a coffee, without any hassle or wait. At this point the coffee machine is tested at the University of Texas and will soon be at Bergstrom airport Austin.
Starbucks gets Wi-Fi via Google
2-8-2013
Google will deliver wireless networks at Starbucks in the next year. Starbucks is planning to upgrade Wi-Fi in more than 7,000 of its stores in the United States over the next year, starting with the locations where the use of Wi-Fi is highest. Google will provide Wi-Fi access, the internet will be ten times faster and more accessible. In addition to speeding up the Wi-Fi, Starbucks and Google will also work together to improve the Starbucks Digital Network, a page where users are directed when accessing Wi-Fi.
Twitter hotel
1-8-2013
World’s first Twitter hotel is located on the Spanish island Mallorca. The Twitter hotel Sol Wave House opened a year ago and uses Social Media to offer guests a unique experience. The hotel has Twitter themed rooms, Twitter drinks and through the virtual community #SocialWave guests can start conversations or flirt. By logging in to the hotel network, guests can share photos, send private messages and they can see who’s online and their location in the hotel. Guests can also submit requests via Twitter, such as filling the minibar or offer other guests drinks and food.
Healthy Food Camp at festivals
1-8-2013
The demand for healthier food during festivals is increasing, the offer of healthy food needs to grown wider and bigger. Caterer ‘Adams Appels’ responds to this need by providing a Healthy Food Camp during the Mysteryland festival in the Netherlands. The Healthy Food Camp will consist of a healthy dining area with honest juices, slow Mediterranean food and an extensive healthy menu. There will be a natural nutritionist who can advise you on your food choice. Besides the Mysteryland festival, the caterer will also provide the Healthy Food Camp at other festivals.
Brand-free Mcdonald’s ads
1-8-2013
McDonald’s has launched an interesting campaign in France. The fast-food chain has used super close-up photographs of McDonald’s BigMac, French fries, Sundae ice cream and fish fillets without mention the names. The photos do not even have the signature logo but are instantly recognizable. This campaign shows the undeniable power and reputation of the brand.
Antwerp Beerwalk
31-7-2013
The Dutch-Belgian company Vonker (specialized in cultural activities) organizes a 2.5 to 3 hour ‘Antwerp Beerwalk’ this summer. A guide takes you through the beer history of Antwerp by visiting the most famous pubs in Antwerp. The beer guide lets you taste four Antwerp beers at four cafés and reveals some secrets of Belgian Brew Masters. The ‘Antwerp Beerwalk’ lets people discover and taste Antwerp in a unique way.
Plopsaland De Panne app
31-7-2013
Last week attraction park Plopsaland De Panne has introduced an app. This app is the perfect guide during a visit to the amusement park. The app includes navigation to find the different attractions and attractions can be selected based on the height of the children. It also contains information about meet and greets and the different shows. The visitor will also receive exclusive benefits and memories while visiting the park.
Bareburger
30-7-2013
Bareburger is a restaurant chain with organic burgers. The burger chain has more than ten locations in Brooklyn, Manhattan and Queens. The menu of Bareburger includes organic burgers and sandwiches, shakes, fresh salads and snacks. Guests can compose their own burger by first choosing a burger and choose from several types of bread, vegetables, cheeses, bacon and sauces. But the burger bar also offers a reverse concept, where guests can first choose their own burger style (a combination of toppings) followed by choosing the burger and bun. Going to NY? You might be inspired by this organic burger restaurant.
10 Life Hacks
30-7-2013
10 Life Hacks you need to know for this summer! These Life Hacks are especially for consumers and we are looking for restaurant owners that would like to share some simple daily use tips with colleagues. If you do please send them to us. We would like to collect them and share them with the visitors of horecatrends. Of course with you as our source..
Tattooed meat
29-7-2013
Restaurant Grand Cabaret in Belgium serves tattooed meat with ink based on Belgian top beers, a culinary world first. Chef Vincent Florizoone experimented with his American chef Nicholas Harmon and they succeeded to develop an edible tattoo liquid based on squid ink and Belgian beer. The technique they have used impregnates the taste of the beer in a subtle way in the meat or fish. The chefs have learned how to make a tattoo during a master class of tattoo artist Tattoo Louis from Kortrijk in Belgium.
Worry Dolls by the Omni hotel La Mansion del Rio
Fa-Raon (Bristol Hotel Paris)
Poem Palace Hotel Dubai
Fa-Raon (Bristol Hotel Paris)
