Bakery serves breakfast at hotel Eindhoven

27-8-2015

The Van der Valk hotel in Eindhoven has partnered with Bakery Schellens. Together they realized a traditional bakery in the breakfast room of the hotel. Guests can witness the baker preparing the bread and pastry products freshly. It’s a store-in-store bakery which serves ‘instantly fresh’ bread.

Worldwide, there are more and more large international hotel concerns that sign up for a cooperation with formulas that establish small pickup point in the lobby. Like for example small Starbucks outlets in various hotel lobbies, but also local bakers in others. A great example is the AMCE hotel in Chicago with the Weston Town Bakery in the lobby. A great addition is their, almost old-fashioned, Knock ‘N Drop service for breakfast.

Bakery serves breakfast at the Van der Valk Hotel Eindhoven

The store-in-store ‘Bakkerij’ is the answer of Bakery Schellens and the Van der Valk Hotel Eindhoven to the growing need for ‘instantly fresh’ and artisanal bread. Additionally they will expect to interact more with their guests and offer them better quality and freedom of choice. Just grapping a quick breakfast to go, or enjoying the breakfast and slowly waking up in the breakfast room. Breakfast as part of the food-as-experience trend.

Guests can take a look behind the scenes and will have a choice of Frisian rye bread, croissants, several wheat buns, spelt- and sourdough bread, and the famous ‘worstenbroodjes’ (kind of sausage sandwiches, you should try one if you’re ever in the South of The Netherlands) and Danish pastry.

According to Rick Polman, director Van der Valk Eindhoven, is the Bakery Schellens a unique addition to the hotel and its presence increases the fresh experience for his guests. The Bakery is their response to the changing needs, trends and developments in the market. In addition, the Bakery works with themes and seasonal themes. Both the hotel and the Bakery focus on their own core business.

Matcha latte – a healthy Japanese coffee alternative

16-2-2015

Leonie van Spronsen had a Matcha latte in Paris at Maison Kitsuné and writes about it. Matcha is known to be full of antioxidants, fiber & chlorophyll. When you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar.

A few years ago ordering a cup of coffee was simple, there was the American, the espresso and the cappuccino or if you were feeling crazy a latte would be the beverage of choice. Boy, things have changed in that department.

Nowadays everybody has their own special preference, white chocolate mocha with non-fat milk, a ristretto or an almond milk caramel macchiato, the options are infinite. But to say this made the coffee game healthier? Certainly not.

Matcha – a tradition in Japan

Meanwhile the Japanese were steadily persisting in their traditional practice of drinking Matcha everything. Matcha is a tea plant only grown in Japan, near the Yahagi River, and is a tea type used so often in Japan that sources say only 1% is used for export.
The health benefits are comparable to other green teas but with a much larger impact because the tea (and all other hot beverages made with it) is made from a powder that contains the entire leaf. This means you are ingesting the full scale of nutrients the leaf has to offer in comparison too just the brewed water you usually get with green tea.

Matcha latte

Matcha is known to be full of antioxidants, fiber & chlorophyll, next to this when you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar. In these times of increasing obesity, diabetics and highly processed foods – this might be the new flagship of the pro-health movement.

Matcha latte popular in NYC – is Europe to follow?

After already taking NYC by storm, the concept is now also slowly but steadily making its way to Europe. And why not? If you are into milky coffee drinks and have cravings for Starbucks drinks on a daily basis, you might as well switch to Matcha latte. It certainly contains less fats & sugars, it actually has additional health benefits and (not unimportant) it looks really cool. The question is.. how long before we consider a Matcha latte to be as normal as a cappuccino?

Starbuck on rails

14-11-2013

Today, Starbucks Coffee Company and SBB unveiled the first Starbucks store on a train – offering travelers a new place and way to enjoy their favourite Starbucks coffee. The first official voyage for the Starbucks train will take place on the train line running from Geneva Airport to St.Gallen in Switzerland on November 21. In a pilot project, two dining cars are changed into Starbucks locations: on the lower deck, a take-away and the coffee is served on the upper deck. And a Starbucks trolley circulates through the train. The design is contemporary and focused on comfort, yet at the same time functional with a color scheme inspired by coffee. The opening of this train coffeeshop marks the rollout of a new B2B model for Starbucks. They will – together with partners – start selling coffee in places like drive-through’s (already active in Germany), shops in supermarkets and department stores (Galeries Lafayette) and vending machines in offices.

Extra strong coffee on Monday morning

4-2-2013

Starbucks introduces ‘Mondays can be great’ in the UK. From 7 January to 18 February you can get an extra strong cup of coffee for £1,50 until 11am. Click here for the promo video by Starbucks.

Simplified coffee menu

23-11-2012

UK department store Debenhams simplifies their coffee menu, in direct opposition to coffee shops like Starbucks. No low-fat soja milk caramel mocha frappuccino, but just a really really milky coffee or a chocolate flavoured coffee, available is a cup or a mug.

Drinking your coffee responsibly

4-10-2011

Drink your Starbucks coffee responsibly with this reusable coffee mug, designed by Jang Jin-hee and Lee Min-jeong. Every time you refill your mug, a green leaf will light up through an integrated LED system, which measures the times you refill your cup. After 365 refills, the leaves form a map of the world to show you how eco-friendly you are by discarding cardboard cups.

Starkbucks will introduce a new logo

5-1-2011

In the spring of this year Starbucks will introduce their new logo. The name “Starbucks Coffee” will disappear and the mermaid will be set free from her circle in order to give people a “more free” feeling. The new logo looks simpler, but Starbucks expects that the logo will be eazier to recognize.

Starbuck is sailing out

7-11-2010

Starbucks will open a new store om the new cruise ship ‘Allure of the Seas’. Besides the Starbucks shop the ship, which will set sail to the Caribbean Sea in December,  boasts a ‘Central Park’, water parks and an icerink.

Frappucino Happy Hour

10-5-2010

Until May 16th  between 3-5 in the afternoon Starbucks (in the USA) serves Frappuccino’s “how ever you want them” for half price.