Maestro Burger McDonald’s | Advertising stimulates all the senses

2-2-2017

Last Tuesday, this brilliant advertisement for the Maestro burger from McDonalds Netherlands aired. The reactions at the advertisement have been almost unanimously positive. The advertisement shows how you should enjoy the first bite of a Maestro Burger… it’s accompanied via a live connection by Guido’s Orchestra from Guido Dieteren and the singing of soprano Wendy Kokkelkoren. The new advertisement is an expression of the new campaign of McDonald’s Netherlands: ‘Always Open for Good Times’. read more

Pip & Nut Toast Bar | Pop-up in the Selfridges Food Halls

1-2-2017

  • Avocado Almond Butter Toast by Pip & Nut Toast BarAvocado Almond Butter Toast by Pip & Nut Toast Bar
  • Pip & Nut Toast Bar, Selfridges Foodhall, LondonPip & Nut Toast Bar, Selfridges Foodhall, London
  • StrawberryToast by Pip & NutStrawberryToast by Pip & Nut
  • Avocado Almond Butter Toast by Pip & Nut Toast BarAvocado Almond Butter Toast by Pip & Nut Toast Bar
  • Pip & Nut Toast Bar, Selfridges Foodhall, LondonPip & Nut Toast Bar, Selfridges Foodhall, London
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At all Dutch markets and in many shops you can buy fresh nut butters from all kind of nuts. Well it seems that this craze came has reached England as well. We spotted a pop-up in the Selfridges Food Halls, the Pip & Nut Toast Bar. The pop-up will be there until the 12th of February. The bar will serve a selection of gourmet toast with toppers as peanut butter, grated apple and maple syrup to avocado.
read more

wastED | New York’s waste concept comes to Selfridges London

1-2-2017

  • NYC wastED dish Hearts and CoreNYC wastED dish Hearts and Core
  • wastED - Dan Barber, Adam Kaye, Jonny Bone and Ian Scaramuzza discussing ideaswastED - Dan Barber, Adam Kaye, Jonny Bone and Ian Scaramuzza discussing ideas
  • wastED - Dan Barber and Adam Kaye testing recipes at SelfridgeswastED - Dan Barber and Adam Kaye testing recipes at Selfridges
  • NYC wastED dish Hearts and CoreNYC wastED dish Hearts and Core
  • wastED - Dan Barber, Adam Kaye, Jonny Bone and Ian Scaramuzza discussing ideaswastED - Dan Barber, Adam Kaye, Jonny Bone and Ian Scaramuzza discussing ideas
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The pop-up restaurant wastED of Dan, David and Laureen Barber and the team behind New York’s internationally known Blue Hill restaurants will pop-up in London at the rooftop restaurant of Selfridges. This pop-up will run from February the 24th to April the 2nd, serving menus designed to raise awareness of food waste. They will convert food waste into £15 ($18) sharing dishes and a ‘not so customary’ £32 high tea. Expect quirky dishes with skin and bones and other ingredients you normally wouldn’t expect. read more

Cocktail inspiration | From classic British children’s books

31-1-2017

  • X Marks the SpotX Marks the Spot
  • Hunny PotHunny Pot
  • Mr Tumnas TippleMr Tumnas Tipple
  • Float Like a PeachFloat Like a Peach
  • Dream JarDream Jar
  • Half a Pint oÔÇÖButtahHalf a Pint oÔÇÖButtah
  • Languid CaterpillarLanguid Caterpillar
  • Lost and FoundLost and Found
  • Rabbits RemedyRabbits Remedy
  • X Marks the SpotX Marks the Spot
  • Hunny PotHunny Pot
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The Soho cocktail spot The Blind Pig has created a whole new cocktail menu inspired by children’s stories, this menu is entitled ‘Long and Short Great British Tails’. For example they recreated the Hunny Pot from Winnie the Pooh…

Here in the Netherlands we have the bubbles of Jip and Janneke but we wonder what kind of cocktail will be served if you create a famous Dutch story into a cocktail? Take the story of Hans Brinker from the book The Silver Skates about the boy with his finger in the dyke? Well we hope to inspire those who create cocktails and we think the taste must be a little salty … read more

Showhero Hotel | 60 people with disabilities running a hotel in Alkmaar

30-1-2017

  • Showhero Hotel

On the 27th, 28th and the 29th of January a team of 60 men and women with disabilities provided the guests of the King’s Inn City Hotel in Alkmaar in the Netherlands a warm welcome. Under the guidance of the foundation Showhero and the regular staff of the hotel, the participants took care of all the tasks in the hotel and provided a good dose of entertainment.

read more

Té Tonic® | Spice up your life

30-1-2017

  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
  • Te Tonic
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Infuse your gin or vodka in order to obtain subtle notes between different aromas and flavours. Allow your guests to create their own Gin and Tonic botanicals or choose their own Té pyramid-shaped silk botanical flavour. read more

Trends we spotted | week 4

27-1-2017

  • Trends in het kort

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, swimming without getting wet and the new InPaella concept by Quique Dacosta.

If you like to read the whole article, click the title. Enjoy reading! read more

iLost.co | Website for lost & found

27-1-2017

A centralized and standard platform for lost and found gear. In the Netherlands the iLost.co crowdfund was backed with €238.000,= last year and are rapidly expanding their iLost network. read more

World’s highest cinema | Cinema at ordinary places like the tip of The Shard

27-1-2017

  • ‘s Werelds hoogste bioscoop
  • World's Highest Cinema
  • ‘s Werelds hoogste bioscoop
  • ‘s Werelds hoogste bioscoop
  • ‘s Werelds hoogste bioscoop
  • ‘s Werelds hoogste bioscoop
  • ‘s Werelds hoogste bioscoop
  • World's Highest Cinema
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The tip of The Shard in London will be the location for a pop-up cinema for three nights. The building is 69 floors which probably means it will be the world’s highest cinema. A ticket for one of the nights will be quite expensive. On the other hand, in return you will get a complete luxurious night out! It’s courtesy of the Extraordinary Travelling Film Show that shows movies at ordinary places. read more

Smart beer tap | Serves a perfect beer with one single touch and improves efficiency

26-1-2017

Pubinno is a fast-growing technology startup developing Taptronics, world’s first plug&play, smart beer tap that serves a perfect beer. Taptronics combines robotics, data analytics and sensor fusion to increase keg efficiency up to 20%. It can serve any type of beer at the ideal temperature with the optimal amount of foam. read more

KFC China | Ordering food with help of facial recognition tech

25-1-2017

One of the Chinese KFC’s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender. The device is created by search engine company Baidu. We wonder what it would recommend us! read more

Childhood memory | Sneaking a few spoonful’s of raw dough

25-1-2017

  • Cookie DoughPhoto by Dina Joanna Coloma
  • Cookie DoughPhoto by Dina Joanna Coloma
  • Cookie DoughPhoto by Dina Joanna Coloma
  • Cookie DoughPhoto by Dina Joanna Coloma
  • Cookie DoughPhoto by Dina Joanna Coloma
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Who doesn’t have this childhood memory? Sneaking a few spoonful’s of raw dough when your mom or grandmother was baking cookies. Remember sneaking too much until you were sick? Nowadays you can buy ‘raw cookie dough’ in the supermarket in America and this week a ‘ready-and-safe-to-eat raw cookie dough’ restaurant will open in Greenwich Village in New York. According to owner Kirsten Tomlan a place where you can enjoy ‘raw cookie dough’ mixed with ‘normal cookies’ and many more ingredients. Please be aware of this lesson from grandmothers: “don’t let your eyes be bigger than your stomach otherwise you will be nauseous!” read more

Bakery Victor Driessen | Pick up bread at the jewelry store

24-1-2017

  • Foto door Ivo KnubbenFoto door Ivo Knubben

The Hague’s best bakery Victor Driessen is coming to you this year, his products can be picked up at his own pick up points.

In the beginning of 1900 it was a famous streetscape. Victor’s grandpa started delivering the breads of the Driessen family by literally jumping on his cargo bike. Bakery Victor Driessen relives old times, there is only a small difference. read more

Edible Cinema | Food as extra experience during the movies

23-1-2017

During the events of ‘Edible Cinema’ guests get a package of food before the movie starts. The small dishes in the package are numbered and you are not allowed to eat them until the numbers correspond with the numbers shown in the movie. This way, aroma, texture and taste create a more unique experience during certain scenes within the movie. read more

Pop-up IGLOOS | On which rooftop terrace in the Netherlands next winter?

23-1-2017

  • Pop-up IGLOOSPop-up IGLOOS
  • Pop-up IGLOOSPop-up IGLOOS
  • Pop-up IGLOOSPop-up IGLOOS
  • Pop-up IGLOOSPop-up IGLOOS
  • Pop-up IGLOOSPop-up IGLOOS
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In London it’s possible to diner in pop-up igloo’s until the end of the winter at the Coppa Club. The pop-up structures host smaller groups (up to 8 people at a time) and are fully-heated. To make it even more comfortable for the guests, there are  sheepskin blankets and speakers in the IGLOOS. Which rooftop terrace in the Netherlands will install these kind of igloo’s next winter? read more

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