Aperol Chef Brunch Officer

24-4-2014

Looking for a new job? Do you love brunching for free and Aperol Spritz? The ‘Aperol ® Brunch Society’ in America is looking for a new ‘Chef Brunch Officer’ (CBO). The CBO will visit several restaurant hotspots to taste the Aperol Spritz cocktail and makes sure the staff makes the right Aperol Spritz cocktail. The recipe: 3 parts Prosecco, 2 parts Aperol and 1 part soda. The CBO will visit restaurants twice every weekend, all summer long, gets a free brunch with friends and get paid for it! To apply, people need to upload an Instagram video of 15 seconds with #Brunchforaliving @AperolUSA and tell why they have to become the new Chef Brunch Officer. Click here to see a number of applications. Nice inspiration for restaurant owners: as restaurant you can invite a regular guests to taste new dishes.

Sustainable fish of FISH TALES

24-3-2014

In cooperation with fourteen fishing communities around the world, fish expert Bart van Olphen launches FISH TALES on 25 March. FISH TALES is a unique line of sustainable seafood with fresh fish, smoked fish, canned fish and frozen fish, all with a plain origin. The fishermen are printed on the packaging with their name and photo, with recipes and tips & tricks Bart van Olphen want to motivate consumers to cook with sustainable seafood. Through the social network of FISH TALES and the website fishermen tell their story. In the ‘shortest cooking show in the world‘ (a movie of 15 seconds) Bart van Olphen prepares various fish dishes. He will also introduce his cookbook ‘Cooking with Canned Fish’ with more than 60 recipes in June.

Gigantic Pinterest board

27-2-2014

Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.

Inspiration from NYFW 2014

11-2-2014

We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!

After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen

Fish Tales by Bart van Olphen

14-11-2013

With Instagram videos of 15 seconds, the Dutch fish expert Bart van Olphen shows dishes, tips and tricks about cooking with fish. With this, he wants to demonstrate that it is easier to cook with fish than most people think and in the meantime raise awareness of responsible fishing. Chef Bart van Olphen committed to consuming sustainably caught fish and is author of a couple of Dutch fish cookbooks ‘The Fishes Cookbook’, ‘The Dutch viskookboek’ and ‘Working with fish’. And it’s the first Instagram cooking show!

Happy Healthy

8-11-2013

Healthy food and superfood has become very popular over the course of the past few years. Look around and you will see more and more pictures of healthy food on Facebook and Instagram. Superfood is 100% natural healthy food and rich in nutrients like vitamins, minerals and more. It improves the immune system and may reduce the risk of heart disease. Popular superfoods are chia seeds, cacao, hemp seed, goji berries, bee pollen and more.

Four Seasons Taste Truck

14-10-2013

Giving people a chance to taste the dishes from Four Seasons Hotels and Resorts, the hotel chain has introduced the FS Taste Truck. Since 16 September, the food truck drives to eight destinations in three states, from Palo alto, California to Santa Fe, New Mexico. During the tour the nearest Four Seasons Hotel will take over the FS Taste Truck and serves dishes inspired by the city visiting. The food truck will be parked for one week in each location at the Four Seasons Hotel there, hosting a series of events. The FS Taste Truck can be followed via #FSTasteTruck on Twitter, Instagram and Facebook.

Become a feedie besides being a foodie

10-10-2013

Share your food photos online and share actual food with those children who need it. Feedie, a new free app, aims to channel all the food ínstagrammers’ toward a common goal. After a restaurant guest uploads a photo on Feedie and shares it on his or hers social networks (Google+, Foursquare, Facebook or Twitter), participating restaurants donate money to The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal to extremely poor school children. The app has been launched officially on October 9 at The Lunchbox Fund’s annual gala. Quite some restaurants in New York are participating, including Del Posto, The Spotted Pig and La Esquina. Feedie says on their website that they are already working international.

The longest tasting meal

2-7-2013

Carrie and Simon from unearthed® attempted to set a world record for the ‘World Longest Tasting Menu’. On Thursday 13th June they ate 193 bite-sized courses, one from every country in the world in 24 hours (that’s 8 courses per hour). Carrie and Simon were joined by colleagues, suppliers and journalists. A team of four chefs spent 130 hours prepping and cooking the 193 dishes. All the money raised is being donated to the foundation ‘Action Against Hunger’. To get an impression of what they ate, check out the instagram feed.

#RCMemories through promoted by

10-6-2013

The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.