Trends we spotted | Week 26

1-7-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.

This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!

The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.

In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!

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LIGHTYEAR-experience at Novotel

23-6-2022

Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear. Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world. Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.

Children get an assortment of Disney-Pixar’s LIGHTYEAR colouring pages, games, stickers and, on request, a star projector that transforms their room into an unworldly space. But you can also take photos as Buzz with an exclusive Snapchat Lens or pose with a digital Buzz in the lobby via an augmented reality photo shoot. And of course, you can win prizes on their social media.

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Project ‘Ingelijst’ expresses gratitude to the hospitality industry in Rotterdam

21-6-2022

Nine striking heads adorn beer bottles and pub walls. According to the beer brand Vedett, it is often the staff that makes the difference. That smile you get for free with your beer, the listening ear behind the bar and the good conversations between orders. After years of lockdowns and uncertainty, it is important to thank these indispensable people. Because they are here again. Because they exist. And because they make every day just that little bit better. Project ‘Ingelijst’ (Framed) is the name of a creative project that started last year in Utrecht and was created especially to put hospitality workers in the spotlight after the corona crisis. In collaboration with the beer brand Vedett, young illustrator Libra Telako immortalized nine people in Utrecht and now nine giants in the  hospitality industry in Rotterdam with her colourful and striking style.

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Trends we spotted | Week 24

20-6-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about the Michelin stars in South Florida, with COTE Miami amongst them. And in Russia opened the old McDonald’s stores under the name Vkusno & tochka’.

DoubleTree by Hilton Amsterdam Central Station offers employees a VanMoof e-bike for one euro a day. And Swingers, the crazy golf club in London, Washington and New York, has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere.

Recently the 50 Top Pizza list in the USA was published, with nine restaurants from New York! We congratulate the winner: New York’s Una Pizza Napoletana. And vending machines of Subway are hitting the market.

An official ‘Golden Girls’ Kitchen pop-up is coming to Los Angeles this summer and TiNDLE, the plant-based chicken brand, is now available at all ‘Veggie Grill’ restaurants in the USA.

Panera helps guests stay charged for the longest day of the year with the limited edition ‘Charged Up Cup’, that will charge your phone while you simultaneously enjoy an energy boost from Panera’s new Charged Lemonades.

Shaffy Restobar in Amsterdam welcomes a new chef de cuisine: Koji Miyahira. He is adding an Asian twist to the menu. And in the ‘Learn to Taste’ series by Bird Brewery this month the difference between their Ekster and Ekstera beers. read more

Free Heri Heri For All during Keti Koti on July 1

20-6-2022

This July 1^st, ‘Free Heri Heri For All’ will take place. Free Heri Heri For All was developed by KIP Republic in memory of the history of slavery and to connect history with the present. The first edition took place in 2020 with 4,000 free dishes that were distributed across all Amsterdam city districts, the event has since grown into a nationwide celebration with more than 20,000 Heri Heri dishes that will be distributed in eight provinces this year. Free Heri Heri unites society in remembrance of the history of slavery.

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#GoLocal | Artisanal spirits from the Netherlands

14-6-2022

In recent years, we have spotted a lot of new artisanal spirits in the Netherlands. We have written about the Jongens van Oud West (the Boys of Oud West) who produce Orancello, orange-based Limoncello, and about Voerman Vieux, whose vieux is served straight up with ice cubes or used in cocktails. And about Pink Willem, the first Dutch rosé vermouth based on rhubarb, raspberry and matching botanicals and about the canned cocktails by Amsterdam-based brand Kever Jenever. We also wrote about the sustainable limited edition Hemelwater jenever by Hooghoudt: the distillery from Groningen succeeded in producing jenever from rainwater in 2021.

Below a list of more artisanal drinks!

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Trends we spotted | Week 23

10-6-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others ‘tree free paper’, notebooks made from upcycled stone waste. Is ‘Paper / On The Rocks’ interesting as stationary for those hotels who strive to be as sustainable as possible?

Audi USA teams up with three-Michelin-star Restaurant Noma and global nonprofit MAD to spark conversations around sustainability. And the National Museum of Art, Architecture and Design opens in Oslo on 11 June, 2022.

You can play ‘feather bowling’ at Randolph Beer bar in Brooklyn. We never heard of ‘Feather Bowling’, or ‘Trabollen’ as they call it in Belgium, did you? Culinary cruise during the hundredth edition of the Dutch sailing event ‘Kaagweek’.

We love the simple idea behind the Pride Wopper of Burger King in Austria (that features a same-side bun for “equal love and equal rights”) but the campaign gets a lot of reactions. The Colombian brewery Dos Tercos prints promises by presidential candidates on beer cans. To remind them of it!

The Apollo Hotels successfully transformed into Leonardo Hotels and their new website is online as well. And TENZING Natural Energy is now also available in the Netherlands, it’s a completely plant-based, low-calorie energy drink with a positive impact on the planet.

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L´OR Espresso launches campaign with chef Joris Bijdendijk

27-5-2022

The taste of coffee with the magic of cooking. This week coffee brand L´OR Espresso is launching a campaign in collaboration with star chef Joris Bijdendijk. In this campaign Joris takes you along on a sensory journey. Together with L’OR Espresso he dives into the world of coffee; we will get to know a palette of flavors, aromas and matching dishes. The campaign consists of a video series of three episodes that show the versatile and sensory qualities of L´OR Espresso, in which seduction of the senses is the main focus. According to Joris and L´OR Espresso, coffee is so much more than a quick caffeine boost. It is great to drink, but just as much fun to cook with. In the videos, viewers learn how to really taste coffee, how to recognize different flavor profiles and how to incorporate coffee into dishes.

Reading time: 2 minutes.

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‘HANS IM GLÜCK’ chain presents a climate-neutral burger

24-5-2022

A comprehensive range of vegetarian and vegan dishes, a burger with an insect patty or biodegradable straws – HANS IM GLÜCK has been an pioneer of the industry in sustainability since its founding in 2010. Now the company is once again setting new standards with the climate-neutral WEGWEISER burger.

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Trends we spotted | Week 20

20-5-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others links to articles about the beer brand Coors, which introduced a barley milk, ‘Golden Wing’.  And we congratulate Brewdog on their 15th anniversary, they have created a 15%. PUNK. IPA for the occasion!

Katy Perry collaborates with Takeaway.com in a new campaign. Did you see their clip already? You can watch the whole clip further in this article. And Richard Branson’s Virgin Limited Edition currently has seven high-end hotels and the eighth, the Son Bunyola Hotel on Mallorca, is due to open in the summer of 2023.

There are already two Paradox Museums in Oslo and Stockholm, and at the end of this year a Paradox Museum will open in the ‘American Dream’ shopping and indoor family entertainment park in New Jersey.

On May 12, the 50 best pizzerias in Europe were announced by, 50 Top Pizza Europe 2022. According to them, you eat the best pizza at Peppe Pizzeria in Paris. We congratulate them and nNea Pizza in Amsterdam with their 11th position!

In honor of Queen Elizabeth’s platinum jubilee, Claridge’s is celebrating her anniversary in its own unique and legendary style, including cocktails and a ‘Royal Archive Cabinet’ in their lobby.

There is a limited edition NFT collection of the Instagram posts of virtual influencer Esther Olofsson from Rotterdam! Available at opensea.io. And McDonald’s USA is introducing the ‘Chocolately Pretzel McFlurry’ this summer. For a limited time as from May 25.  

The newest Eataly store opens at Rome Fiumicino airport, with over 2,000 square meters, it will be the brand’s 41st outlet!

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