Inspiration from 2009: Take the stairs, choose a target

15-4-2011

Last week we’ve informed you about a new ‘ healthy’  McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement. 

Dip Dip nuggets

30-3-2011

{youtube}fFGHraVHRbs&feature=player_embedded{/youtube}

McDonald’s promotes his famous McNuggets and its range of dip sauces by using the elevator to create illusion nuggets that were dipped into sauces. Watch the movie.  

Is it that easy

26-8-2010

During the two day event “ZüriFäscht” in Zurich, Zwitserland, the center of the city is a pedestrian area. McDonald’s has come up with a nice and simple ad.

Learn how to grill burgers through a videogame

22-3-2010

McDonald’s is going to use videogames for Nintendo DS to train inexperienced workers on flipping burgers and frying fries. The video game will initially only be released in Japan.

Bezoek horecatrends op