Hospitality with a story at PRESSROOM
23-2-2015
PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper ‘De Tijd’. This was the place where stories arose, were written and were eventually printed in ink. These three themes: ‘time, ink & stories’ play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.
Hospitality with a story
PRESSROOM started looking for staff with an innovating recruitment campaign. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character’s; ‘The Mastermind’, ‘The Fortune Teller’, ‘The Flavour Maker’ and ‘The Brewer’. If you have to fulfil those functions, you do have to create a story around them. 😉 The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.
All day drink&eat
PRESSROOM has selected an all-day drink&eat menu for every part of the day. Coffees are made with a machine of ‘Van der Westen’, also called ‘the king of the espresso’. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on…
The icons of McDonald’s: continuing the ‘No Logo’ strategy
20-2-2015
One of our readers e-mailed us a picture of an advertisement with a simple icon, seen in a bus shelter. He suspected that the icon was an advertisement of Mcdonald’s? And he was right. McDonald’s in the Netherlands lets these icons speak for themselves without adding any text.
The ‘No Logo’ strategy
In 2014 McDonald’s USA started the champagne ‘No Logo’. This campaign shows that the products of McDonald’s became brands. Above you can see the first original TV-commercial that was made for this campaign. It was directed by agency TBWA Paris. Now McDonald’s in the Netherlands goes an extra mile by changing its products into just Picto’s. This way they show the Dutch audience that even if their products are advertised as Picto’s, they still are recognizable.
Picto Puzzles based on the Beacon-technology
Besides the pictures you can find on billboards, advertisements in bus shelters and on posters, you can find them as well at more famous places, like the Ziggo Dome in Amsterdam and the subway station ‘Beurs’ in Rotterdam. By scanning these Picto Puzzles with the McDonald’s app, you receive a notification to play Picto Puzzle. Mcdonald’s is the first advertiser in the Netherlands who inserts the Beacon-technology.
The AntiCafé – more comfortable & cheaper than holding office in the Starbucks
20-2-2015
Leonie van Spronsen, lives and works in Paris and visited the AntiCafé. At this place you pay for the time you spend there!
In big cities most people have small homes and big dreams. To make these dreams come true you need to make long hours of studying/working/meeting and with those small living situations and high rents, finding a place to work can be challenging.
This fact has made it completely acceptable to work in your local Starbucks/McDonald’s/Coffee shop but obviously this is not ideal, the manager does not appreciate you being there all day, the F&B is expensive and the furniture was not set up for comfort on the long haul.
This is where the AntiCafé comes in, a concept where you are at a hospitality outlet and pay for time instead of per item. For a couple of euro’s you receive;
• coffee and tea
• snacks and fruits
• fast Wi-Fi
• access to a projector, printer, scanner and board games
• in addition, you are welcome to bring in your own food/soft drinks
You come in, receive a keycard that you need to hold onto until you leave, then when you are ready to leave you ‘check-out’ and pay per hour (€4 for the first hour, €3 per hour for the following hours and a maximum of €16 per day), that’s how easy it is.
Weekend days all Parisian locations fill up completely, you really have to be early to get a good spot!
The idea is to create a shared space where people can work, inspire each other or just have an extension of their living rooms. Maybe the mission statement is somewhat idealistic, dare I say hippie, but the practicality of the concept is very convenient. You are working between people from all over the world, hearing a plethora of languages, have access to unlimited drinks & snacks and you are comfortable in a beautiful, light space. I hope the AntiCafé will take the world by storm!
Editor’s Note: In the Netherlands we have a meeting concept, Seat2meet. You can work here and get free Wi-Fi, coffee, tea and lunch. Their business model is renting meeting rooms: premium spots for flexible workers who want a little more quiet, and meeting rooms for groups. The only conditions if you want to work here; you need to show your ‘social capital’ meaning, everyone present is aware of your expertise and if possible you help each other. Meanwhile Seats2meet has quite a few branches. Perhaps an idea for Paris?
And while we’re at it: look at DrawAttention. You can buy whiteboard stickers here to stick on your laptop cover, on which you can advertise your expertise or say you don’t want to be disturbed!
Instock Toko & Truck on the barricades against food waste
19-2-2015
Instock comes up with a new take away shop (Instock Toko) and a mobile food truck (Instock Truck) to reduce food waste. The first initiative of Instock, a pop-up restaurant in Amsterdam, opened in June 2014. Like in this pop-up restaurant, the food served at the Instock Toko & Truck are made from products that otherwise would be wasted.
Instock Toko & Tuck
At the new take away shop, Instock Toko, they will offer warm meals, salads, soups and juices every day. They don’t work with a standard menu as the meals are made from the harvest of the day. Customers help to reduce food waste by buying a meal at the Instock Toko. The take away shop will open the doors tomorrow (20 February 2015) in Amsterdam.
The Instock Truck is an old Mercedes Benz fire truck that has been turned into a green food truck. With this truck, the Instock team is able to make people aware of the food that is being wasted throughout the Netherlands. The food truck will be participating in several festivals this summer.
Food waste
Research shows that about 30 till 50 percent of our food is wasted. Throw away food does not only costs money, but also the energy consumed in the production, packaging, transportation and food preparation gets lost. Selma Seddik, Bart Roetert, Merel Laarman and Freke van Nimwegen, four employees of the Dutch supermarket chain ‘Albert Heijn’, came up with a plan to reduce food waste. While under employment at ‘Albert Heijn’ they got the opportunity to realise their plan. Now cars are driving along a number of AH supermarkets every morning. At those supermarkets they collect all the products that cannot be sold anymore, for example bread that’s one day old or fruit, vegetables and potatoes in a packages with damages. We wrote earlier about the pop-up restaurant, so if you want to know more about their pop-up restaurant, read this.
Bruges gets an underground beer pipeline!
18-2-2015
To get the big beer trucks off the road, Bruges comes up with a new way to transport beer: an underground beer pipeline. Brewery ‘De Halve Maan’, brewer of the beers ‘de Brugse Zot’ and ‘Straffe Hendrik’ has gotten permission of the city council to build a miles long beer pipeline between the brewery and the city center of Bruges.
Beer pipeline
The pipeline is 3 kilometers long and is capable of carrying 6.000 liters per hour. The beer pipeline takes around 500 trucks off the road. With the pipeline it only takes 15-20 minutes to get the beer from the brewery in the city center. Some people are afraid for illegal tapping but the brewers are confident that the beer will be safe.
Noma is selling the cutlery and tableware from their pop-up restaurant
18-2-2015
A new development in the restaurant pop-up scene. The Danish restaurant Noma that was relocated from Copenhagen to Tokyo (at the Mandarin Oriental hotel) from early January until 14 February now sells all the chopsticks, forks, bowls and plates online.
About the cutlery and tableware from the pop-up restaurant
René Redzepi had 14 local Japanese artists and potters asked to create tableware and cutlery for his pop-up restaurant that is locally sourced. The result is a collection of artisanal and beautiful but expensive earthenware plates and bowls and organic lacquer forks, spoons and chopstick. The collection was co-curated by the designer and Arts&Science creative director, Sonya Park.
And now the collection is sold through the website.
The Burger Club – Brings burgers to life through thoughtful ingredients.
17-2-2015
At the Burger Club at the Nieuwe Binnenweg in Rotterdam you can choose between three types of meat for all the burger they serve; MRIJ (Dutch) beef, USA Wagyu beef and Iberico pork. Difficult to choose.
Burger brought to life through thoughtful ingredients
Burgers like a Classic, BBQ, Greek, De Luxe or a juicy burger (the latter with gorgonzola in the meat) can be served with all the above types of meat. The MRIJ (Dutch) beef comes from butcher Piet van den Berg and is made from cattle grazing on the banks of the Meuse, Rhine and Ijssel rivers. For those who can’t choose, you can taste all three varieties if you order the sliders.
Owner Luis originates from Spain and you can trace back some Spanish influences in the menu. He serves a burger with chorizo and jalapeno peppers or one with Iberico ham and aioli. The fries are fried in olive oil, which clearly reflects on the taste. But they also serve a ‘Dutch Weed’-Burger, a vegetarian burger with seaweed as main ingredient. And a burger from grilled farm chicken combined with mango chutney.
Gin + Tonic at the Burger Club
Besides wine and beer the Burger Club also serves gin & tonics. Guests can choose from four types of tonics and eight varieties of gin, including Bobby’s, Hendricks and the German gin, Monkey 47.
Burger bars/restaurants are popular in the Netherlands
Hamburgers from fine quality beef remain trendy. The last couple of years we saw a rise in the number of burger bars or restaurants. If you as a restaurant owner would like to offer your guests more choice in the type of meat, check out the choice from The Frozen Butcher .
Matcha latte – a healthy Japanese coffee alternative
16-2-2015
Leonie van Spronsen had a Matcha latte in Paris at Maison Kitsuné and writes about it. Matcha is known to be full of antioxidants, fiber & chlorophyll. When you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar.
A few years ago ordering a cup of coffee was simple, there was the American, the espresso and the cappuccino or if you were feeling crazy a latte would be the beverage of choice. Boy, things have changed in that department.
Nowadays everybody has their own special preference, white chocolate mocha with non-fat milk, a ristretto or an almond milk caramel macchiato, the options are infinite. But to say this made the coffee game healthier? Certainly not.
Matcha – a tradition in Japan
Meanwhile the Japanese were steadily persisting in their traditional practice of drinking Matcha everything. Matcha is a tea plant only grown in Japan, near the Yahagi River, and is a tea type used so often in Japan that sources say only 1% is used for export.
The health benefits are comparable to other green teas but with a much larger impact because the tea (and all other hot beverages made with it) is made from a powder that contains the entire leaf. This means you are ingesting the full scale of nutrients the leaf has to offer in comparison too just the brewed water you usually get with green tea.
Matcha latte
Matcha is known to be full of antioxidants, fiber & chlorophyll, next to this when you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar. In these times of increasing obesity, diabetics and highly processed foods – this might be the new flagship of the pro-health movement.
Matcha latte popular in NYC – is Europe to follow?
After already taking NYC by storm, the concept is now also slowly but steadily making its way to Europe. And why not? If you are into milky coffee drinks and have cravings for Starbucks drinks on a daily basis, you might as well switch to Matcha latte. It certainly contains less fats & sugars, it actually has additional health benefits and (not unimportant) it looks really cool. The question is.. how long before we consider a Matcha latte to be as normal as a cappuccino?
Virgin Rumors
13-2-2015
Back in August, the yet-to-open Virgin Hotel in Chicago started the #VirginRumors social media campaign. The hotel began encouraging people to spread rumors about the hotel on social media, Virgin Rumors. The person who had the best #VirginRumor would then win a two-night stay at the hotel during the opening party along with airfare and transportation.
Virgin Rumors
The owner of the hotel, Sir Richard Branson, had actually act out one of the Virgin rumors. Richard Branson was tucking the big winner and her fiancée in and was reading them a bed time story.
Lucy
If Richard Branson isn’t able to provide personal advice or read you a story, Lucy is a great stand-in. Lucy is an app that is your personal assistant during your stay. Lucy gives you advice to find the best local restaurants and gives access to the Virgin Hotels chatroom where you can get recommendations from other guests, meet up, or make new contacts. Besides that Lucy is the remote control you need to watch TV or order movies on demand. You can browse the menu and order with a few ticks. Order while you’re out and come back to find a meal waiting for you.
The Bustronome experience: delicious views of Paris
12-2-2015
Discover Paris on a gourmet escapade during lunch or dinner in a bus, the Bustronome experience. Just like the elegant dinners on the Parisian sightseeing boats, the Bustronome invites everybody to discover Paris aboard a double-decker bus converted into a fancy restaurant.
The Bustronome experience
The Bustronome, is a high-end double decker bus which is offering striking views across the French capital thanks to its panoramic glass roof. At the panoramic upper deck, passengers can enjoy a great lunch or dinner while enjoying Paris. A guided tour in a chic, cosy atmosphere.
Delicious meals while enjoying the view
Two of the menus they serve are ‘all inclusive’ with a selection of wine served by the glass to accompany each dish: champagne (dinner only) / white wine / red wine / mineral or sparkling water / tea or coffee. The tour takes 2h15 for lunch and 2h30 for dinner. At the moment we are writing this article, you can enjoy a Valentine’s day menu up to 14 February. Prices range from 65/85€ (for lunch) and 95/125€ (for dinner).
Bustronome offers an inventive cuisine. Specially invited grand chefs regularly offer new culinary experiences. Some examples of what they serve: Chestnuts’ “bonbonnière” / Poultry stuffed with ‘foie gras’ and season vegetables with hazelnuts sauce / Pineapple mille-feuilles / Scallops carpaccio with pistachio and grapefruit / Shoulder of lamb ‘Grand Veneur’ / Brie de Meaux cheese and caramelized apples.
Inspiration
Why don’t we do the same in Amsterdam? Only instead of preparing the food, we could also stop at a couple of those great restaurants we have in Amsterdam and pick up a dish! Imagine, starters, main courses or desserts from Librije’s Zusje (**); Ciel Bleu (**); &Samhoud Places (**), Bord d’Eau (**) Ron Gastrobar (*) and Rijks restaurant. Wouldn’t that be great? #stealmyidea ^Marjolein
Foodtruck special | Heet Brood
11-2-2015
The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.
Dutch food truck in Amsterdam
Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).
Heet Brood
The pictures on this page belong to ‘Heet Brood’, a food truck owned by Josine Beugels. It’s more than a food truck, it’s better described as theater-art-caravan where you can find some cheesy cooking skills with bread.
‘Reizende Sterren’
The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.
Foodtruck special | Crêpes-mobiel
11-2-2015
The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.
Dutch food truck in Amsterdam
Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).
Crêpes Mobiel
The pictures on this page belong to the Crêpes Mobiel. A typical French foodtruck where you can make your order in the language of love. The truck is owned by French chef Frédéric Holaind and nowadays his whole family is involved in the foodtruck. His son Wojtek built the website, his daughter Nina bakes the small pancakes almost as perfect as her father does and his wife Marjan quit her job to help managing the truck. With a new paint-job and check-up the truck and its crew is totally ready for the new season.
‘Reizende Sterren’
The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.
2-course dinner within 60 minutes!
11-2-2015
During the TEFAF (13-22 March in the MECC venues in Maastricht, the Netherlands) the visitors can eat a 2-course dinner within 60 minutes at a selection of restaurants, they will even receive the bill within this time.
TEFAF
The TEFAF in Maastricht is universally regarded as the world’s leading art fair. During the fair, 275 works of art from the worlds 20 leading galleries will be presented. The TEFAF is offering a wide variety of classical modern and temporary art, photographs, jewellery etc. that you can see or buy.
A 2-course dinner within 60 minutes
The initiative for the ‘60 minutes dinner’ is created for the visitors of the TEFAF Maastricht. This way they can also enjoy the city itself. The restaurants who participate are identified by the ‘60 minutes dinner’-logo. Reservations are required under the name of ’60 minutes dinner.’
Fancy kebab – fancy fastfood taken to a whole new level!
10-2-2015
We have seen it all in the fancy fastfood trend; gourmet burgers, luxury pizzas, crepes galore and the biscuits and chicken wings that you can get in all shapes & sizes in the States these days. However in Paris they have taken it to another level; fancy kebab!
Fancy Kebab or ‘un kebab quasi gastronomique’
Whilst in line you can see the pita’s being freshly baked in the corner, after which it will be filled with fresh meats from Desnoyer, one of the most well-known quality butchers in Paris, fresh herbs galore and two types of freshly made sauces!
The unleavened pita is kneaded and baked in front of the customers from wheat flour and organic spelled wheat. The recipe is developed by Jean-Luc Poujauran, an artisanal baker.
Because the pita is probably not enough they also sell freshly cut & spiced French fries from bio-potatoes that complement the luxury fast food experience. To top it off they sell a selection of exquisite juices, like pêche de vigne Lyonnaise, pamplemousse rose d’Israël or Cassis noir de Bourgogne, different waters, beers & sodas.
Even the biggest snob can’t wait to be in line for this doner kebab! And like the French say; At Grillé they innovated and introduced; ‘kebabs quasi gastronomiques’ ^Leonie van Spronsen
Marriott enables guests to share their experiences
10-2-2015
Guests staying at selected Marriot Hotels will be able to use a complimentary GoPro camera during their stay. To share their experiences with family and friends at home.
An old trick to get your guest to share their experiences at your spot.
Somewhere in 2009 we wrote an inspiring article about the Omni hotels who gave their guests a camcorder for the weekend. At the same time these guests were asked to upload their greatest video and with this video they could win another free stay for the weekend in one of the Omni hotels.
And don’t forget the inspiring article about enabling your guests to make the best #selfies in Paris. The luxury Mandarin Oriental hotel launched a ‘Selfie in Paris’ campaign in August 2014. They offer their guests a tour of Paris’ best selfie spots with a private car and driver.
Enable your guests to share their experiences
The selected Marriott hotels do have perfect spots to use the GoPro. It must be great to share experiences like scuba diving in the Caribbean, summiting Machu Picchu, or jungle trekking. The program has been launched in 17 properties across the Caribbean and Latin America, destinations for the outdoor adventurer and with a lot of scenic activities. Guests can test GoPro’s latest Hero4 camera.
Inspiration
Check out your surroundings and enable your guests to make the best pictures possible! Selfies or video’s during a special tour or lent them a new camera to play with….. And if they share it on their social media platforms, we hope that their family and friends want to visit your hotel as well. Check out the video’s on Marriott’s website Travel Brilliantly, you will certainly find a spot you would love to visit!
In Japan the Hen-na hotel will be staffed entirely by robots
9-2-2015
The Hen-na hotel, will be staffed with robot receptionists, porters, cleaners and waitresses. So if you’re interested in robotic service, you will have to wait till this summer to be able to sleep in this hotel.
The Hen-na hotel has a Dutch touch
The Hen-na hotel (which means ‘strange’ in Japanese) is located at the ‘Huis Ten Bosch’ theme park in Sasebo, Nagasaki. Check out the above placed video, showing you our Dutch buildings, canals, streets and the replica of the royal palace in The Hague, in Japan!
Staffed entirely by robots
This is how it works – on your arrival, you will be greeted exclusively by a robot, you will hand over your luggage to robotic porters and check in at a front desk, staffed with blinking robots, reported The Japan Times.
The main objective of this technology is to reduce labor costs. Of course the hotel will use the latest in facial recognition technology and allow guests to open their door by simply presenting themselves in front of their room, without a key. The president Hideo Sawada promised the ‘most efficient hotel in the world’ when announcing the new hotel in a news conference. The accommodation at the hotel will cost approximately $60 per night.
We couldn’t find interesting pictures or video’s about the Hen-na hotel yet, except for this one. That’s why we choose to place a video about the ‘Huis Ten Bosch’ theme park in Japan.
Italian restaurant ‘modern style’ in Leiden
9-2-2015
From the walls The Godfather and Berlusconi (in graffiti form) look down on the tables with bright red chairs. Zucca is an Italian restaurant in Leiden (The Netherlands) but slightly different than a more traditional Italian restaurant. But they serve artisanal pizzas and dishes created with real Italian ingredients and love for their origin.
Graffiti as art
The staff wears shirts with ‘I’m Italian, what’s your super power?’ And a classic work of art as the Mona Lisa now wears an eye patch and the Venus by Botticelli wears sunglasses. In short, no classic design for this Italian restaurant but graffiti and a contemporary decor. An artists collective created the artwork on the walls that can best be described as a mix of classic and now, with a big wink. The Madonna by Rafael carries a baby in soccer outfit and Botticelli’s Venus is surrounded by graffiti figures and angels on a Vespa scooter.
Italian restaurant ‘modern style’
The interior may be anything but traditional Italian, their dishes taste like they are served in a trattoria in Italy. The pizza crusts (thin!) are made in a glowing stone oven and their pasta’s, anti pasti and secondi are made from fresh ingredients.
New offshoot
Zucca is part of Witteman Hospitality Management, led by Ruud and son Singha Witteman. They now have six restaurants, five of which are located in Leiden. They are known for their accessible hospitality concepts, aimed at a large audience.
Spin to win
These entrepreneurs continue to innovate. Often by thinking and acting ‘out of the box’. Like everyone who will be eating on a Tuesday or Wednesday at Zucca’s; can give a twist to the ‘O Fortuna Rad’ after checking out. There can earn prizes for their return visit, like a complimentary bottle of wine or even up to 50% off on the next dinner.
Wheelys, a full service café on wheels
5-2-2015
Wheelys is a full service café on wheels. The bike serves coffee, tea, cold drinks, juices, pastries, fruits, salads and sandwiches. Everyone can buy the bike and ride through the city, the only thing that you have to do is to pay a small monthly fee. We wonder how how it is regulated in these countries with the licenses.
Wheelys
There are several advantages of the café on wheels. You will have minimal startup costs, minimal running costs, it is ECO-friendly, healthy and very profitable. With one single Wheelys you can earn up to $700,= in one day. In the first four months that Wheelys has been around they sold more than 30 cafés to more than 10 countries.
The café was founded by Thomas Mazetti, former head of a successful advertising agency. He brought other thought leaders from Scandinavian superbrands like IKEA and H&M in to his team. Together they created Wheelys.
Secret Brunch launches in Paris – fun concept but might need some work!
5-2-2015
This Saturday marked the launch of Secret Brunch in Paris, a concept coming from London for their first international event.
The concept is very simple, you sign up, buy a ticket and on the day of the event you get an email with the ‘secret’ location you are expected two hours later for a brunch party from 12.00 to 18.00 o’clock.
Whilst already being a mainstay for a few years in the London scene this was their very first appearance in Paris. They got a great start by being sold out more than a month in advance and the beau monde Parisian seemed ready for it!
Unfortunately it did not quite live up to the hype just yet, quite a few Parisians were rather disappointed by the location, Matignon, it being just in a well-known restaurant/nightclub near the Champs-Elysees. People were expecting something more grand and unexpected.
Organization wise there were also still some hinges, for example you could only reserve a table for groups from 6 pax on which meant that everyone who just bought a ticket had no place to eat! Managing expectations in what to expect from the ticket might also be something to consider for next time.
The party was quite alive and hopping but there is still a lot of room for improvement!^Leonie van Spronsen
A social dining app: Chattable
4-2-2015
Chattable is a social dining app which brings people together in a whole new way.
Social dining app
With the Chattable-app on your phone you can see which restaurants are affiliated with Chattable anywhere in the world. You can see the affiliated restaurants in the overview screen with the opening hours, type of kitchen and the distance from your current location. You can also see if someone already made a reservation or if there are people waiting in the restaurant. Your table guests will not know your name, your gender and your appearance until they sit down with you at the table.
Chattable restaurants have a special ‘Chat-Table’ reserved for people who are coming alone, and like to eat with company. According to Martin Opdam, cofounder of the app, a lot of the people who eat alone grab their phone, tablet or eat in their hotel room. Millions of people all over the world are eating alone. The app is developed to bring these people together.
Increasing sales for hospitality businesses
The amount of business stays and single person households increases, this makes that more and more people are having dinner alone. Next to this there is an increasing need or face-to-face contact instead of digital contact. Research of The University of Hotel Management Maastricht, commissioned by KHN (Royal Dutch Hospitality Association), shows that the expenditures are higher when people eat together. The restaurant owner has more tables for other guests if he brings the people who are eating alone together, which creates a win-win situation.
The restaurant owner pays a low pay-per-use rate for everyone who sits down and checked in through the app. The margin of the owner remains guaranteed.
The app went live on 12 January 2015.
The Apothic Crush letter generator: you’re my crush for Valentine!
4-2-2015
Writing somebody a love letter for Valentine is difficult! But what if a pro did it for you, would you dare send it to your crush? As owner of a restaurant or hotel you could use the tactic this winery did! They made a limited-edition red wine called Apothic Crush and help with writing a love letter.
The Apothic Crush letter generator
The Apothic Crush Letter Generator is now online. So think about somebody you want to write a love letter and go to the Apothic Crush letter generator and answer a few simple questions. A computer operated by a handful of poets will take your longings, your emotions and deepest desires and translate them into an electronically delivered, handwritten letter you can give with a bottle of Apothic.
About the limited edition wine Apothic Crush
The people behind this initiative make wine. Red wine, more specifically, smooth-drinking limited-edition red wine called ‘Apothic Crush’. Tasting notes include: chocolate, caramel, luscious red fruit and endless possibilities to combine with food.
Inspiration
Why not create a possibility to have poets writing poems or love letters to go with an original invitation for a Valentine’s dinner at your restaurant or a night out in your hotel? Ask a couple of insights and create one of the greatest gifts you can give to your loved one, a poem or love letter.
Random acts of kindness for Valentine’s Day
3-2-2015
McDonald’s uses the ‘random acts of kindness’ marketing technique from 1 February until Valentine’s Day. All over America their guests may be randomly selected to pay for their meal with selfies, hugs, high fives, and other forms of love.
Random acts of kindness
In 2009 we already wrote about the unexpected friendly gestures the Hyatt hotel group did to their guests. They gave away free massages, offered breakfast and randomly selected guests that didn’t had to pay the bar tab. Also companies like KLM used acts of generosity in the past. With the prominent position of social media in our lives these unexpected gestures are a strong stimulant for positive mouth-to-mouth or ‘mouth-to-media’ advertising.
The effect of the gestures by McDonald’s
On the internet more and more videos and pictures with the responses from guests who are offered a free meal are posted. This works out great. The company invests in an advertising campaign and free meals, their guests talk, write and share videos with their friends about it.
At the website of RAK, random acts of kindness, you will find a lot of inspiration for your act of kindness. They even have their own #RAKweek2015 for stories about random kindness from 6 to 15 February.
Dominique Ansel promises us a revolutionary new bakery concept
3-2-2015
Dominique Ansel, widely known as creator of the Cronut, Waffogato and the Cragel, will be opening a new concept bakery late Spring, ‘Dominique Ansel Kitchen’. Featuring a bakery menu that is largely ‘made-to-order’.
Revolutionary new bakery concept
According to his press office, the name of new bakery is ‘Dominique Ansel Kitchen’ and will be Cronut-free. And perhaps it has an even more radical idea – it changes the way bakeries operate by featuring a menu that is largely “made-to-order”. The chef elaborates about the way they are going to change the future of bakeries: “The kitchen will be arranged in a completely different way than a regular bakery, and a full brigade of chefs will be on station to finish, assemble, and even bake items to order. We think it’s a revolutionary yet obvious step for the evolution of bakeries. Just like people want their espresso pulled fresh, their juices made when they order it and a sandwich fresh built – it should be the same for pastry. So, imagine fresh folded chocolate mousse, made to order fruit tarts, hot beignets, and more.”
We once saw the enormous line of people outside the bakery waiting to be able to buy a cronut or a cragel. We can’t wait to see pictures and hear how guests experience this revolutionary new bakery concept and we wish the team all the best with the preparations and the opening of ‘Dominique Ansel Kitchen’.
More about the Waffogato, Cragel and the Cronut.
Hart & Ziel competition
2-2-2015
The Mariënhof in Amersfoort (The Netherlands) challenges start-ups, entrepreneurs, everyone to come up with the ultimate hospitality concept for the conservatory and adjoining terrace. The Hart & Ziel (translated as Heart & Soul) competition is the chance to start your own company at the Mariënhof. A wine tasting concept, a tapas bar, a combination of a book store and coffee company, anything is possible. In the first two year you don’t have to pay the rent and with a starters budget it’s the chance to chase your dreams.
Competition
The competition exists out of three phases. In the first phase of the challenge the participants make a creative concept. The concept has to be a proper description of the idea and must include a moodboard to give the jury a first impression.
At the second phase the best 8 till 10 participants will be chosen. These participants will develop their concept into a complete business plan. The participants are offered two training sessions to support writing a good business plan.
A top three will be chosen from the submitted business plans. These are the three finalists who have the chance to win. At the final day on 15 May 2015, the finalists will pitch their plans for the judges and the audience. The winner will be announced on the same day. The winner will be selected by three parties: the jury, the audience and the opinions of the people of Amersfoort.
Review
For the review of the concept there will be looked at the creativity, the promotional benefits for the Mariënhof, the connection with the core value of the Mariënhof, the addition for the City Amersfoort and the feasibility of the concept.
Location
The conservatory and the terrace of The Mariënhof are at the side entrance near ‘Kleine Haag’. The conservatory is offering approximately 35 seats and the terrace offers around 45 seats, both depending on the concept. The winner can use the wine cellar as well if it fits the concept. The wine cellar could have another 30 seats.
Participation
Anyone can participate from the age of 18. A starter who just came out of school, someone with years (hospitality) experience and a dream, The Mariënhof is open to anyone with a good concept.
By participating in the contest it is important to bring the necessary permits/documents into which are needed to start a business. The winner is expected to provide this by his / herself.
The concept can be submitted until 17:00 on February 6, 2015.
Tap Takeover Oedipus Brewing
30-1-2015
The Amsterdam brewers of Oedipus Brewing will take-over the draft at Café De Kaapse Brouwers in Rotterdam on 6 March. They will have a number of 17 beers on draft and will be the bartenders themselves.
Kaapse Brouwers
The Kaapse Brouwers is part of the Fenix Food Factory in Katendrecht, Rotterdam. They proclaim to be the first to bring the craft beer revolution to Rotterdam. The Fenis Food Factory houses culinary entrepreneurs with love for honest products and craftsmanship. Coffee, cheese, beer and many more products are locally produced and sold on premises.
Tap takeover
With many upcoming specialty breweries this tap takeover is a cool development that happens more often. There is for instance a tap takeover by Brew by Numbers at café In De Wildeman.
We are curious which café or bar will dare to continue this evolution of young enthusiastic breweries.
