Last week, Starbucks Reserve SODO opened its doors for the first time, inviting visitors to take a journey of discovery with small-lot Starbucks Reserve™ coffees and Princi food. This location is the first of the company’s new Reserve store concept, introducing a marketplace-style environment to showcase its premium Starbucks Reserve brand. read more
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairs
Chez Claire, haute éclairsDries Henau and Yuri Vandenbogaerde, or ‘the guys’, behind the concept of the WASBAR, opened their luxurious ‘haute éclairs’ shop Chez Claire in Antwerp last Saturday. Next Friday, 9 March, their second location in Ghent will follow. At Chez Claire you can taste éclairs in 13 different flavours while enjoying a glass of Cuvée Claire or a great cup of coffee. Like we wrote in an article in December in which their plans where revealed, if you like éclairs, some new addresses if you’re visiting one of these cities!
Credits: The Food Network
The Museum of Candy in New York City will feature the largest selection of candy in the world for museum patrons to photograph, study and most importantly EAT! Opening by the team behind the international phenomenon, Sugar Factory, the first of three planned museums will feature a 30,000-square-foot candy wonderland in the heart of the city. read more
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others The Hunted Experience is coming to East London and British supermarket Asda launches twists on the classic Easter egg.
Click on the title if you would to read the full article. Enjoy reading! read more
As more and more people find their way to Airbnb, it’s time for the hotel industry to respond. The Standard Hotels, which has a number of hotels in America, therefore introduced the Stowaway program. The program focusses on guests in search for a for a long stay room or apartment, if they decide to book at The Standard, they’ll enjoy a variety of new and luxurious offerings.
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‘The gym of the future is closer than you think’ is a research insight by Reebok and Gensler a global architecture and design firm. Interesting read for those changing the world around us, they revitalize the fuel stations we no longer need when we have more autonomous cars on the road and turn them into fuel for our bodies stations instead. read more
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others about turning delays into a party with free Gordon’s & Tonic and a VR club where avatars can dance and mingle.
Click on the title if you would to read the full article. Enjoy reading! read more
PUCK is the first air hockey hall in Europe. Tomorrow, February 23 the hall on the Jan Evertsenstraat in Amsterdam will open and you can play on 16 tables. In addition, they also serve a great menu and delicious cocktails. For anyone who isn’t a fan of air hockey, they also have a couple of pinball machines and a Guitar Hero room. read more
Restaurante Contraste Milaan
Restaurant Intermezzo UlvenhoutA year ago we ate at restaurant Contraste in Milan a truly delicious ‘Donut alla Bolognese’, a dish you won’t forget! The nice thing is that the dish puts you on the wrong track, only the resemblance in the shape reminded me of a donut. You can do many things with pasta and in this article I have collected a number of examples. Now I have to admit that a number of ‘hip, trendy’ pasta dishes have been known for a long time, for example I used to make a ‘spaghetti alla Carbonara’- pie in my student days. And my student days have been behind me for several decades! On our Pinterest page we made an ‘Italian Inspiration’ wall with photos and videos of various trendy pasta dishes. What do you think of a ’30 feet long pasta strand’ or spaghetti served from a Parmigiano cheese wheel? Or spaghetti tacos, cupcakes or ‘rainbow spaghetti’? ^Marjolein read more
GRiD is a real-life Pong game designed by The Moment Factory. The design studio, located in six different cities around the world, uses the latest techniques to offer people unique experiences. GRiD is one of their last projects, a live-action Pong game where you’re the ‘Paddle’. read more
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others about ‘cauliflower pizza crust from California Pizza Kitchen’, golden wings at Buffalo Wild Wings during the Olympics and another example of a collaboration between a restaurant and a jeweller. This time you’re served a £50,000 margarita under surveillance of two bodyguards!
Click on the title if you would to read the full article. Enjoy reading! read more
Three artists, four concerts, five nights: AccorHotels launches a pop-up Suite 345 in the heart of the AccorHotels Arena. As part of a week of incredible concerts at the AccorHotels Arena in Paris, from February 22 to 26, the ‘Welcome Fans by AccorHotels’ program is inviting fans of three internationally acclaimed artists to a unique experience in Suite 345. read more
Credits to The Book Club
Credits to The Book ClubFor our English followers, have a great Pancake Day today! Here in the Netherlands we don’t celebrate Pancake day on Shrove Tuesday like in the UK and USA. On Shrove Day we often eat ‘stamppot’, a Dutch meal that consist of mashed potatoes, vegetables and meat. Shrove Tuesday is the day that precedes Ash Wednesday. As it is determined by Easter, for which the actual date changes on an annual basis. In the US it’s called Mardi Gras (French for ‘Fat Tuesday’) mainly because they use up the fatty foods before Lent. Pancake Day itself came much later as a way of using up rich foods, like eggs, milk and sugar before the 40 days of fasting. In this article some examples of how it’s celebrated around the UK found in an article at The Nudge in which you can find more inspiration. We hope they will be inspiration for the Dutch Pancake Day that is celebrated March 16. If you’re looking for some inspiration from the Netherlands, type ‘pannenkoeken’ or ‘pancakes’ in our search bar and you’ll find a lot of inspiration. read more
Bacardi employees went massively ‘Back to the Bar’ last February 8th at 4.00 pm in honor of the 156th Founder’s Day – the anniversary of the brand’s founding. Not only in Amsterdam but from London to Shanghai, Miami to Dubai and in the rest of the world, Bacardi staff left their office to get closer to consumers and cocktail trends as a tribute to the company’s rich corporate culture. Great way to celebrate a party as a supplier to the hospitality industry! read more
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others about ‘female friendly Doritos’, the start-up Robomart and examples of how individuals and countries have responded to the fact that they’re called “Sh**hole countries” by Donald Trump.
Click on the title if you would to read the full article. Enjoy reading! read more
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Disney is taking wedding cakes to a magical new level by creating interactive cakes with classic Disney tales. They created this great fairytale wedding cake with the help of projection mapping.
It’s just a simple white cake with no frills, that at the moment supreme, will light up with images projected on the cake. As you can see in the video above, the animations seem to be scrolling down the tiers adding a very Disney touch to the celebration. And who wouldn’t be living happily ever after with a wedding cake like this?
Earlier we wrote about the artistic collective ‘Skull Mapping’ by Antoon Verbeeck and Filip Sterckx, they created a cartoon in and around your plate. By playing with movement within the projections they created optical illusions on the table. Even before that we wrote about restaurant Sublimotion in Ibiza that also uses video projection for a total experience.
Several visitors of Maastricht were, totally unexpected, pampered last weekend.
Last weekend some lucky visitors of Maastricht were unexpectedly surprised by two waiters. They placed a bistro set on various places in the bustling city and invited some visitors to enjoy a cup of coffee with the famous pie from this region and a musical performance. Watch the video impression here.
With the “What you want?” campaign the city demonstrates that a visit or experience of the city doesn’t only depends on the hospitable services in hotels, restaurants and retail. The atmosphere and what you can experience are also very important. From arrival to departure, from cultural visitor to shopping lover, the city has to leave a lasting impression to everyone from young to old.
John Aarts, alderman of economy from the city: “Maastricht has no clichés. Boring is a word that doesn’t exist here. Around every corner awaits a new impression, behind every façade a surprise. Although the city is small, it’s unique character is made by the atmosphere displayed throughout the city. You don’t visit Maastricht, you experience Maastricht.”
The Kindle Allison is a stylish patio heater with a dual functionality.
During ‘Taste of Amsterdam’ the stylish patio heaters at the Visaandeschelde booth were a real eye catcher. Just like the delicious Oosterschelde lobster “en brochette” that was served by this restaurant, but that’s just a mouthwatering side note to this article.
The patio heaters are from America and were rented at Héman. Kindle Living from Los Angeles is the creator of the patio heater. The company describes the design process simply as “We saw a need and set out to fill it. No more goosebumps”. There are six different models including a limited edition with a production series of only 101 pieces and a useful dolly to move the patio heaters. Moving the heaters is not necessary with the slim model that can be connected to an existing gas line. Earlier this model was awarded two Silver A ‘Design Awards.
Ugly and purely functional gas heaters are history and using these heaters adds style to the terrace. The bottom of the heater can be illuminated in eight different colors and can be equipped with a handy shelf for glasses. Although your cocktail will get warm before you know it 😉
Last Friday Armand had dinner at Eastwood, the new pop-up restaurant from DoubleTree by Hilton which is within walking distance of the Central Station in Amsterdam. The restaurant officially opened on 22 May and the location has two functions. In the morning, it’s the breakfast restaurant of the hotel and every afternoon will be converted into a grill restaurant. The tabletops, chalk boards, paintings and lighting get another look. Even the clothing of the staff changes.
The restaurant is located below the hotel and has a great potential. Especially the terrace outside will attract passers-by, even though it is not on the usual route towards the center. The first announcement of the opening was focused on a ‘beer & grill’ concept, the description ‘assemble your own perfect dinner’ would fit better. It is not a restaurant for people that have difficulties with choices since there are so many personalization options possible to meet your unique taste.
The menu includes various building blocks from which the dishes can be put together. Potatoes are served as mashed potatoes, thin fries or hand cut fries. There are several vegetables and other side dishes to choose from, like risotto. For the main course guests can choose between meat, fish or vega. For meat-lovers a great exclusive offer of proper serving up to 800 grams are available.
With a choice from five knives that are presented on a magnetic cutting board, even the most cynical knife critic will be pleased. Earlier we wrote about using a herb cart and the ability to cut some fresh herbs at the table yourself. Eastwood extends this service with a range of sauces in glass bottles on the cart as well.
The dessert was served as a single bucket of homemade ice cream on the table accompanied with nine different toppings. It’s a feast to work on the dessert this way and share the bucket. It was difficult to keep the special toppings apart, so a stylish card with the ingredients would complete it.
At Eastwood every detail mentioned before is well thought of. Many of the trends and examples we’ve spotted and published about on this website are integrated in the restaurant. This in addition to details such as stamped paper bags for the bread, name badges for the staff, Amsterdam’s specialty beers, the convenient use of segments in the restaurant at the beginning of the evening (so it looks busy early on) and the view of the bustling city life through the glass walls. The menu is not yet available online (the website is still under construction) but the price level is very okay and it’s a convenient place if you want to adjust portions and styles easily.
Recently, a small collective started organizing luxury dinners at extraordinary locations. By the name of Wilddineren (‘Wild Dining’) a train compartment, the attic of the Beurs van Berlage (Amsterdam) and the red toilets of the Patronaat in Haarlem were used for surprising dinners.
Each dinner has a unique location, unique chefs and a unique dining concept. At the Beurs van Berlage guests were eating between the old boilers at the attic, but everyday locations like a train and a toilet can be transformed into an unusual dinner location as well. Earlier, the guys from Gastrovan, Masterchef cook Elise Calkoen, Seats2Meet, ‘Catering aan huis’ and Patronaat participated in Wild Dining.
In addition to culinary delights, there are presentations, interesting guests, table roulette and live music during the dinners. The organization finds it addictive to surprise guests and bystanders. They want to amaze people and to confront them with activities outside their own paradigm. The organization indicates that the dinners are a reaction to the current overload of parties in old warehouses, food truck festivals and pop-up initiatives of shops and restaurants. The focus is primarily on creating contrasting experiences. With these dinners they aim to compete with theater, cinema’s and concerts, rather than to compete with regular restaurants.
There are a number of dinners scheduled, but the specific time and place will be revealed on the day itself.
Recently it was possible to virtually join Jonnie Boer in his daily activities via Periscope.
For anyone who wants a peek into the world of a Michelin star chef (and who doesn’t?!) Jonnie Boer provides the possibility to access his mobile camera through the Periscope app. We witnessed him in a broadcast on a boat while collecting different products. The past week a dozen other live broadcasts were shared through his Twitter channel.
The Periscope app has been gaining more and more momentum in the recent months. It’s a tool that enables live citizen journalism within a few clicks on your mobile phone. When a recent bomb alert was issued at Jumbo Supermarket in Groningen, ‘ordinary citizen’ Rianne Schuurman instantly became the most important information channel for the Netherlands. One of the major Dutch news outlets (NOS) described the whole happening in retrospect (translated article in Google). It states that local news station RTV Noord saw the value of the broadcast and came to help when the battery of Rianne Schuurman’s phone was running low and made sure that she could remain in the ‘press area’.
For Android devices it’s only possible to connect via Twitter, iPhones can log in with a phone number as well.
SVH has developed a game for newbies in the hospitality industry.
We cannot stress enough that the personnel in the hospitality industry in general and at the terrace in specific is very important. It can be difficult to find the time and resources to train personnel in the right way. For (potential) personnel with little or no experience in the hospitality, SVH will launch the game ‘Getting started in the hospitality industry’. With the app, newbies can learn and test their knowledge and skills. Additionally, a restaurant owner or manager can prepare them for future situations that could occur on the terrace. The app will be launched officially on 22 June, we’re looking forward to testing it.
Because a satisfied guest often means word-of-mouth advertising and a disgruntled guest the opposite, training is important, especially during busy periods. This app is an accessible way to teach and test basic skills. Besides training of the personnel, small welcoming gestures can make a difference as well . Read more about small welcoming gestures in the hospitality industry.
The municipality of Utrecht developed a game last year to positively impact the hospitality as well.
By tweeting an emoji to Fooji you can order food with a simple picture.
Although the emoji ordering initially sounds like a joke, it makes the choice for a meal delivery quite easy. The stress that a regular meal order causes can be quite torturous. It takes a mouth-watering struggle browsing through the websites of local restaurants, when you just want the best and most delicious food on your plate as quickly as possible.
In the Netherlands we are lucky with Thuisbezorgd.nl, that makes the choice much easier. But even on that website it can be quite difficult to select a specific dish. That where Fooji comes in with a matching $15,- dish for every food emoji, delivered by a top rated local restaurant. The restaurants that are chosen by the emoji service vary weekly.
Fooji was invented by Gregg Morton and Erik Zamudio and is initially only available in New York. The app stimulates local economies by including local restaurants and getting them into the mix with the big players. They also want to simplify the ordering process by ordering with emoji’s. The app doesn’t take any special dietary wishes into account.
Social enterprise Geef Café wants to make healthy and fair food accessible for all the people in Amsterdam.
The concept is based on the ‘Pay as you can’-model where the guest decides what he or she pays. This allows people with less money to spend to visit Geef Café as well. After several successful pop-ups and an extensive trial period, it is time for the next step: a permanent location in Amsterdam. Therefore, the founders start a crowdfunding campaign and get help from Ben & Jerry’s.
The Netherlands has many people who have little money to spend. As a result, these people often have no access to healthy food and eating out is an unaffordable luxury. Hence Judith Manshanden decided to establish the Geef Café with Laura Schön and Rogier Charles in 2013.
Inspired by the pay as you can-movement in the US, the founders of the Geef Café wanted to open a restaurant in the Netherlands where everyone is welcome. The concept proved to work very well in Rotterdam and generated a lot of positive reactions. Over 80% of visitors were paying more than the target price. “Now is the time for a permanent location in Amsterdam, to inspire so many more people from The Netherlands and abroad,” said Manshanden. The Geef Café is supported by Ben & Jerry’s through the ‘Join Our Core incubator’ program.
Geef Café cookes with vegetables that are normally discarded. During previous pop-up dinners in Amsterdam and during the trial in Rotterdam, a total of 2.500 kilos of waste products was collected from wholesalers and used in their meals.
With the support of Triodos Foundation and the DOEN Foundation they’ve already built a budget. The last push is needed to provide a green light to the Geef Café, therefore they’ve started a crowdfunding campaign at the Doorgaan.nl platform. Donators get various rewards in exchange for a donation. For example, € 150,- gives you a Ben & Jerry’s ice cream party for 50 people.
The campaign ends on 16 July and after that the Geef Café hopes to open as quickly as possible at a permanent location. With 42 days to go they’ve acquired 55% of the targeted goal.
A new LED lighting technology from Philips provides indoor location determination.
In a Carrefour supermarket in Lille (France), Philips tests with LED lights that can be used for indoor navigation. They call it ‘light beyond illumination’ and in addition to the energy saving characteristics of LED light the technology also sends signals that can be used to find your location. All installed LED’s feature the visible light communication technology (VLC) which is invisible to the eye. If a user opens the associated app and holds the phone horizontally, it can read the VLC via the camera. If the software has located the device it tracks the location by using the lights on the ceiling.
Especially in (mega) stores this can be a huge advantage. In addition, the implementation of the LEDs resulted in a saving on the energy bill by 50 percent. The navigation method can improve the shopping experience, searching for products in the supermarket could end up as a short chapter in the history books.
It is a completely different approach than using iBeacons for navigation, which now is often used when indoor navigation is applied to catering businesses. Earlier we wrote about an application that uses the iBeacon technology during the Sneekweek.
NH Collection Eurobuilding in Madrid officially launched the VIP Level service concept
The VIP Level offers guests a range of services and privileges at the hotel itself, including a private reception and guest relations desk, a VIP Breakfast Room with high-quality a la carte offerings, early check-in from 12:00, late check-out until 14:00, unlimited access to the luxurious Metropolitan Fitness & Wellness Centre, access to the Executive Lounge on the fifteenth floor and priority if you want to reserve a table at the 3 * Michelin Restaurant Diverxo, also located in the building.
Outside the hotel the VIP level offers more privileges, such as a Personal Shopper, premium shopping services at El Corte Ingles and Las Rozas Village, the Europcar Prestige Service (where premium cars are delivered to the hotel), quick access to the Prado Museum and the Thyssen museum and the option to reserve a VIP box at the nearby stadium of Real Madrid.
According to Hugo Rovira, Managing Director of NH Hotel Group Spain, Portugal and Andorra, the VIP Level fits seamlessly into the existing services of the hotel: “Since the reopening, the NH Collection flagship in Spain NH Collection Eurobuilding has become one of the best business and leisure hotel in Europe. It offers the guests that expect ‘something more’ from their journey everything they need to make their stay a memorable experience.”
Niven Kunz from the Michelin-starred Restaurant NIVEN in Rijswijk launched his own “NIVEN foodbox. The box contains gourmet delicacies that are ‘100% Niven-worthy’ and will have a different content four times a year.
The products in the box come from suppliers that Niven Kunz trusts and he uses in the kitchen on a daily basis. One of the unique selling points of the box will be the outstanding quality. The products each have their own story and are from small entrepreneurs with a traditional and authentic background. The products can vary from coffee, beer, chocolate to balsamic, chutney and salt. The contents change every season and are aimed for the home market.
One box costs €49,95 and is sold at Restaurant Niven as well as through the webshop www.nivenshop.nl. An annual subscription of € 199, – will get you a NIVEN foodbox four times a year and a three course lunch for two, including wine and water served at Restaurant NIVEN.
There will be a pretesting possibility during Taste of Amsterdam, from 4 to 7 June.
Fever-Tree and Bobby’s Gin from Schiedam join forces and come to Rotterdam for a tasting of the many possibilities with gin, tonic and botanical herbs for three weekends in June.
In 2005 Charles Rolls and Tim Warrillow stepped into the world of soft drinks because of the dissatisfaction they got from the existing mixers that were available on the market to use for cocktails. They joined forces to reinvent soft drinks. Back to the basics and nature, to create a mixer that can supplement spirits. Fever-Tree presents itself as a valuable ingredient of a cocktail, which often contains 3 / 4 parts of soda. Thus this must be a high quality soda as well.
‘Dutch courage mixed with Indonesian spices’ is the best description of Bobby’s Schiedam dry gin basis. By recreating the recipe from his Moluccan grandfather Bobby, Sebastiaan van Bokkel developed a unique gin together with Herman Jansen distilleries in Schiedam.
This June King Charles II pop’s up above restaurant ‘De Engel’ in Rotterdam. Bartenders literally lead visitors through a garden of ingredients and show a world beyond the established Gin & Tonics. Magical new cocktails are created as gin joins freshly picked herbs and Fever-Tree’s Ginger Ale, Bitter Lemon, Lemonade, Ginger Beer, soda water or lemonade Sicilian.
Between 21:00 to 00:00 hours King Charles II serves a tasting menu from restaurant ‘De Engels’ downstairs, for food pairings as worthy companions to the royal refreshments. To personally experience the magic of gin and it’s necessary to make a reservation before your visit.
Opening hours: 12 & 13 June & 18-20 June and 25 to 27 June – Booking via www.king-charles.nl or via 06-401530 83.
A cartoon in and around your plate. That’s one cool experience! Antoon Verbeeck and Filip Sterckx created a demo with their artistic collective ‘Skull Mapping’ where they make a mini cook run around your plate and on the table.
By playing with movement within the projections, static objects seem to move. In addition they add a projection at the table and create optical illusions. One of the examples is the projection of a fork and the placement of a real knife next to the plate.
Earlier, we wrote about the Sublimotion restaurant in Ibiza that uses video projection for a total experience during one of the most expensive dinners in the world. The initiator of that dinner experience then gave as response that “Sublimotion is the cheapest life changing experience you can have”, costing ‘only’ € 1500, -. The mini cook is an example of how you can apply it on a smaller scale yourself.
Sheets from EKOCYCLE will be on the beds of W Hotels worldwide. EKOCYCLE is an initiative of musician will.i.am and the Coca-Cola Company. The sheets are eco-friendly because they’re made from a kind of polyester that’s made out of recycled bottles.
For each king-sized sheet approximately 31 plastic bottles are used. In total the sheets equals more than 268.000 plastic bottles. The polyester fiber rPet is used which basically is recycled plastic. The sheets remain as luxurious as the guests used to experience. But even guests can retrieve that feeling of being environmentally conscious and they won’t be able to tell the difference in comparison with the old sheets.
W Hotels didn’t stop their partnership with lifestyle brand EKOCYCLE™ with just changing the sheets. Together they created the “Mobile Charger and Accessory Valet” (MCAV). A colorful portable USB charging device, valet, night light and alarm clock in one. The MCAV is available in a couple of colors and also partially created out of three recycled plastic bottles.
EKOCYCLE is a company owned by rapper will.i.am and the Coca-Cola Company. Their tagline is ‘waste is only waste if we waste it’. The two partnered up after a Black Eyed Peas concert where an artist transformed all the plastic junk left behind into usable objects. Products from EKOCYCLE are available at Harrods and soon at the W Hotels shop as well.
Ecocapsule: a micro-shelter that operates off-grid and promises impressive sustainable technology including solar power, rainwater collection and filtration, and wind power.
Bratislava’s Nice Architects has unveiled a prototype of the Ecocapsule at the Pioneers festival in Vienna on 28 May. The ecocapsule comprises a total usable floorspace of 8 sq m (86 sq ft), and includes a kitchenette, toilet, shower, work and dining area, folding bed and internal and externally-accessed storage. Access to the home is gained through one door and it has two windows. The micro-home can be easily transported by trailer and the architects indicate that it can serve as a tiny house, additional bedroom or even office. And we think it would serve great as hiker’s cabin!
A lot of sustainable technology is built in this ecocapsule, like a 2.6 sq m (28 sq ft) solar array on the roof and integrated battery system. Ecocapsule also has a silent 750 W wind turbine that’s set on a retractable pole. The bathroom includes a composting toilet and a shower, and a rainwater collection and filtration system offers clean drinking water.
Nice Architects hopes to be ready for sale by the end of 2015 and promises a competitive price.
The beer brand Astra’s digital billboard is able to target its messages only to women, using gender-detection software.
Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra (from Hamburg). The billboard was installed outside the ‘Zum Silbersack’ pub in Hamburg. Philipp und Keuntje shot around seventy short videos with the comedian and journalist Uke Bosse in the leading role, all with the aim of inspiring more females to try the beer.
At the billboard, the comedian addresses passersby and specifically women with the aim to encourage them to sample an Astra beer. The billboard has been equipped with a camera and the latest gender-detection software, allowing to detect the gender and the age of the individual. Check the video for great examples of the video messages the billboard uses to ‘sell’ Astra to the passing women.
Star Chef Wouter van Laarhoven (former chef of restaurant De Molen*) and Eveline Wu will open restaurant Wynwood in Eindhoven in the beginning of July. The restaurant has an international profile with food and drinks at top level and at attractive prices.
The restaurant, named after the art and fashion district Wynwood in Miami, is located in the district Strijp-S, the creative, cultural and technological center of Eindhoven. The restaurant is 650 sqm with over 100 seats.
Wouter van Laarhoven starts Wynwood with business partner Eveline Wu, who owns several catering companies. Van Laarhoven: “Wynwood is a sexy restaurant with an international flair and a global appeal. This is reflected in delicious high quality food at a very attractive price, perfect service, contemporary décor and a stylish international atmosphere. We serve a four-course meal for around thirty euro made with top-quality ingredients, being presented at luxury tableware and with linen napkins. Guests will experience luxury in all facets but without the associated financial consequences. Guests can visit for a (business) appointment, a good cup of coffee with freshly made pastries, lunch, dinner and at the bar for a cocktail or glass of wine with barbites. In short Wynwood will be buzzing all day. At Wynwood you can eat fantastic food and great drinks for the same price as in a coffee shop or brasserie. Despite the high level I have no ambition to earn a Michelin star with Wynwood.”
The restaurant features a bar area where bartenders serve special cocktails and wines together with barbites. The bar is also open for just a drink in the evenings. Outside is a large terrace and adjacent Wynwood, a fully separated takeaway will be realized where fish and chips is sold in a fancy manner.
We follow the developments of restaurant Wynwood through Facebook where they are keeping their audience informed about all the developments. The exact opening date will be notified here as well. If past results are a guarantee for the future, even if he isn’t pursuing a Michelin rating, then Eindhoven has a new gourmet restaurant in town! And maybe Wouter will be serving his nut bread to accompany a cheese platter!
Siseng, the Asian Food Bar at the Quai de Jemmapes in Paris opened in December 2014. The food bar adds the Bao Burger to the thriving food scene of the Canal St.-Martin.
The Asian Food Bar rapidly became popular amongst the Parisians! Last weekend there was a long line outside the small, packed but trendy and casual chic bar. Once inside you share a table with others in a tastefully decorated small bar with light bulbs, bare brick walls, dark table tops and bar stools. Very nice but busy servants who are having trouble delivering the food to the guests! And they make delicious cocktails with Asian ingredients like wasabi, ginger and sake. Combine a cocktail, glass of sake, or an Asahi beer with their great spring rolls or croquettes all served with an Asian sauce.
You don’t have to stroll down the canal, you can also have a relaxing afternoon with friends there like a lot of Parisians do, but anyway the signature burgers at Siseng are a great tip! The burgers are served in a bao, a steamed Chinese bun made out of rice flour. The bao burger 5 spices contains a beef patty (grilled medium rare, the French way), marinated in the 5 spices and comes with onion tempura, onion confit, rocket leaf and a caramelized tamarind sauce. But you can also choose the chicken burger Kaï with a piece of chicken, breaded in a Japanese style with coleslaw ‘maison’, fresh basil, confit de red peppers and a basil sauce with coconut milk. We also loved the tempura of vegetables and the sweet potato fries, which are really rare in Paris. The menu has been illustrated by Soba Paris.
Inspiration for those seeking for a new restaurant, we think that a small Asian Food Bar like Siseng would do great in Amsterdam or any place in the Netherlands as well!
Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.
We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.
The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.
Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.
Bar, Brasserie and Terrace De Boterlap in Harderwijk daily serves fresh fish. To promote it, they recorded a short film about their fishing adventures in the style of “Deadliest Catch”. It is a nice and humorous way to bring their daily ‘Fish Market’ to the attention and another great example of storytelling.
The Boterlap was awarded for having the best terrace of The Netherlands in 2013, according to the Terrace Top 100 by Misset Horeca.
Great to serve this summer, a lemonade box with the sachets of Agroposta, like a tea box. 1 sachet + 200 ml of ice water = 1 glass of refreshing lemonade, add some mint leaves … and done!
Agroposta cordials are offered in small secure sachets and filled with 32 ml of concentrated syrup with the following flavors:
Refreshing Lemon – created from the lemons grown and handpicked in the Croatian Islands of the Mediterranean.
Sage – a mild, subtle and distinct flavour. It’s made from handpicked sage flowers from the Adriatic coast.
Elderflower – The elderflower lemonade tastes just sweet enough. The aromatic elderberry blossoms is also picked by hand.
Raspberry – this lemonade tastes sweet with a subtle sour undertone. The raspberries are also handpicked in the many forests and mountains in the Balkan region.
Lavender (natural tranquilizer) – The lavender syrup is not too sweet and slightly different. The syrup is made from the ecologically cultivated Lavandula angustifolia plant that is also handpicked.
Agroposta is a Croatian company founded in 2004 and with a lot of experience in organic farming. The company started in 2011 with the production of the cordials. Agroposta has its own factory in Zagreb, completely designed according to EU standards in terms of food and provisions. The requirements of HACCP are also strictly maintained. Agroposta stands for sustainability, love for the environment and fair trade in all processes and in all products.
The Rembrandt Tower Boardroom and the Rembrandt House Museum are joining forces for a pop-up restaurant. For two weeks, guests can eat between artworks about nude studies by Rembrandt and his colleagues during a five-course dinner at top notch level with breath-taking views of the Dutch capital.
The exhibited etchings are an exclusive preview of the exhibition ‘The Naked Truth’ held in the Rembrandt House Museum in Amsterdam from 12 February until May 14, 2016. Last July we wrote about the first edition, which turned out to be a great success. This second edition from 21 September to Rembrandt’s death anniversary on October 4 will be on the top floor of the famous Amsterdam Rembrandt Tower as well. It’s one of the rare moments when the boardroom opens its doors to the public.
With its special location and excellent service, the Boardroom normally is a popular venue for private business meetings of Top 500 enterprises from the Netherlands and abroad. The 360 degree view from the tallest building in Amsterdam is impressive: on clear days even Utrecht, The Hague and Rotterdam can be seen.
What began in 2014 as a one-off initiative is repeated due to the large success. Alexandra Hutter, founder and director of the Rembrandt Tower Boardroom: “The response we received last year during ‘Hemels Rembrandt’ (translated as ‘Heavenly Rembrandt’) were overwhelming. Dutch personalities like Gerdi Verbeet, Eva Jinek and Cornald Maas enjoyed this unique synergy of art and gastronomy, like many others. Due to popular demand and to our great joy we organize a new edition this year. ”
Rembrandt Tower Boardroom supports the Rembrandt House Museum in the purchase of an important work by one of Rembrandt’s pupils, made in the workshop of the museum. This original work is also shown at ‘Hemels Rembrandt’. Rembrandt’s nudes were controversial, because he wanted to create a realistic picture: sagging breasts, folding pockmarked bellies and thighs, he did not hesitate to portray such “flaws.” This horrified fellow artists who prefer to draw graceful, classically proportioned models.
Enjoy art and gastronomy in Amsterdam at high level during the Hemels Rembrandt weeks and book from 2 June onwards. Keep in mind that the prices are as exclusive as the event.
During the eightieth edition of the Sneekweek (August 1st till 6th) in Sneek, there is an innovative iBeacon app connected to the program. The app shows you where you are, what’s going on, where your friends are and what square or café is most popular at that time. By connecting with Facebook you can give friends access to your specific location. This way you make sure that only they can see where you are.
iBeacons are small transmitters that can send targeted information to mobile phones when you’re in the area. When users wish to use the iBeacons that are scattered throughout Sneek during the Sneekweek, they must also have the Lightcurb app on their phone. The app runs on iOS (Apple) and Android.
On the interactive map this app provides, you can see your current position, those of friends and various party locations. It’s easy to only show relevant information by clever filtering options. A bluetooth connection allows the app to connect to hundreds of beacons throughout the city.
Visitors can prepare themselves to the Sneekweek by putting together a personalized program. The app will automatically send notifications when the user is not on the right square if a selected part of the program starts.
The app was developed by Near Able Labs of Leander Sikma in collaboration with StOm Design and will be available as free download in the App Store and Google Play Store from July onwards. Light Curb provides the iBeacons that app gets its data from. More information about the app can be found at beleefdesneekweek.nl.
The green MRV100 food cart from the company Move Systems, is coming to the streets of New York City this summer. The new food cart is cleaner, more quiet and the unit runs on compressed natural gas with a solar panel providing supplementary power. The food cart has the ability to charge from the electrical grid. It’s equipped with a point of sales system including the ability to pay by credit card and has electronic inventory control. The cart is equipped with a restaurant-quality kitchen with better refrigeration facilities than typical at most food trucks.
If you have ever been to New York City in the past, you will remember the great ‘dirty water’ hotdog carts with the pretzels and in more recent years the famous food trucks. There are as many as 8.000 mobile food vendors, serving all kinds of street foods. Most of these food trucks are relatively old-school. The vendors are cooking with propane gas and their trucks are diesel-powered dirty and noisy verhicles.
Amsterdam is just allowing the first food trucks in the city and food truck festivals like TREK are getting more and more popular. This might be the best time to start working with new, sustainable, food trucks. We recently spotted another new generation food truck by Peugeot, which will be present at the French Pavilion during the World Expo Milano 2015. Before we spoil Amsterdam with the charming but polluting food trucks, let’s look at more sustainable alternatives.
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