Overheated World Cup fans receive ice cold treat
Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..
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