15-12013

Montblanc pop-up lobby store

15-1-2013

Montblanc stationary is partnering with the St. Regis Washington DC Hotel and Thornwillow Press on a pop-up hotel lobby store for Barack Obama’s upcoming inauguration. Fans of the Montblanc brand assembling in Washington DC for the upcoming inauguration will be able to purchase leather goods, cuff links, timepieces and signature writing instruments in a new pop-up location. Obama fans can also purchase the official medallion set for $7,500. Those on a tighter budget can get an official inauguration souvenir pen for $30. In an added interactive element, visitors to the pop-up store will be encouraged to use Montblanc stationery and pens to write letters to the president that will then be hand-delivered to the White House by the St. Regis Hotel’s team of butlers. We never heard from a pop-up store in a hotel lobby, inspiration for other hotels and shops.

Bron: Luxuo

Website: St. Regis Washington DC Hotel

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Montblanc pop-up lobby store

15-1-2013

Montblanc stationary is partnering with the St. Regis Washington DC Hotel and Thornwillow Press on a pop-up hotel lobby store for Barack Obama’s upcoming inauguration. Fans of the Montblanc brand assembling in Washington DC for the upcoming inauguration will be able to purchase leather goods, cuff links, timepieces and signature writing instruments in a new pop-up location. Obama fans can also purchase the official medallion set for $7,500. Those on a tighter budget can get an official inauguration souvenir pen for $30. In an added interactive element, visitors to the pop-up store will be encouraged to use Montblanc stationery and pens to write letters to the president that will then be hand-delivered to the White House by the St. Regis Hotel’s team of butlers. We never heard from a pop-up store in a hotel lobby, inspiration for other hotels and shops.

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