Moët Hennessy invests in French Bloom | Premium alcohol-free French sparkling wines
French Bloom - Left to right Philippe Schaus (CEO MH), Maggie Frerejean-Taittinger, Rodolphe Frerejean-Taittinger, Constance Jablonski, David Serre (Executive Vice President Strategy – Finance Moët Hennessy)
Moët Hennessy, the Wines and Spirits division of LVMH, has announced a strategic investment in French Bloom, the market leader in prestige alcohol-free sparkling wines, through the acquisition of a minority stake. The partnership reflects a shared vision between Moët Hennessy and French Bloom to lead together the future of sparkling wines without alcohol. French Bloom’s organic Chardonnay is sourced from the Languedoc region, chosen for its ability to produce a vibrant, flavourful base wine. Early harvests preserve the ideal acidity, essential for the balance and character of their sparkling cuvées. With a long tradition of organic viticulture, this region is perfectly aligned with the commitment to crafting alcohol-free sparklings—no added sugar, no sulphites, and low in calories.
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French Bloom | Fuelled by the growing shift to moderate and ‘flexi-drinking’
French Bloom was launched in 2019 by co-founders and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, along with Maggie’s husband, Rodolphe Frerejean-Taittinger, after several years of R&D. By quickly establishing itself as pioneer in the non-alcoholic sparkling category, French Bloom has seen its collection of cuvées expand to over 30 countries in less than 3 years. French Bloom’s success is largely attributed to the well-balanced and complex quality of its sparkling cuvées, made with organic French Chardonnay and Pinot Noir wines. This is achieved through a visionary winemaking and dealcoholization process. French Bloom embodies the incomparable intersection of French tradition and groundbreaking innovation, resonating strongly with the rising demands of ‘flexi-drinkers’ driven by moderation.
The Le Blanc, Le Rosé and La Cuvée Vintage Blanc de Blancs of French Bloom
Driven by the innovative vision of two female entrepreneurs Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was founded in 2019 and has since become the global leader in the prestige alcohol-free sparkling category, doubling in growth each year. Joining forces with Rodolphe Frerejean-Taittinger, French Bloom CEO with extensive experience in Champagne and Cognac making, the team’s pioneering spirit is reshaping the way the world celebrates. The Maison was founded on the belief that a fine wine’s essence lies in its complexity, depth, and the emotions it evokes, with alcohol being secondary. French Bloom redefines the potential of alcohol-free sparkling through its innovative winemaking, crafting organic Chardonnay and Pinot Noir wines in Languedoc and blending traditional methods with constant innovation. With its collection of non-alcoholic sparkling—Le Blanc, Le Rosé, and La Cuvée Vintage Blanc de Blancs—French Bloom has expanded to over 30 countries since its 2021 debut. With a commitment to excellence, French Bloom has garnered significant recognition, including ‘World’s Best Alcohol-Free Sparkling’ at the 2022 and 2023 World’s Best Sparkling Wine Awards. The text continues underneath the reel.
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About Moët Hennessy
Moët Hennessy is the Wines and Spirits division of LVMH, which also owns renowned wine estates through “LVMH Vins d’Exception”. Moët Hennessy is a group of twenty-eight Maisons, internationally recognized for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Moët Hennessy has been committed to its environmental and social program, Living Soils Living Together.
The maisons of Moët Hennessy: Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château d’Esclans, Château Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Minuty, Moët & Chandon, Newton, Ruinart, SirDavis, Terrazas de los Andes, Veuve Clicquot, Volcán de mi Tierra, Woodinville.
We recently wrote about the sparkling tea Cuvée HopHout and in 2022 about the Sparkling Juicy Tea. Both non-alcoholic alternatives for sparkling wines.
Website: French Bloom
