McDonald’s simple graphic illustrations campaign
In August 2013 we’ve spotted the brand-free advertising of TBWA Paris for McDonald’s. The campaign consisted of various close-up images of popular McDonald’s products without branding. The latest campaign of TBWA Paris for McDonald’s consists out of simple graphic illustrations of McDonald’s products. The items Big Mac, cheeseburger, fries, Sunday, chicken nuggets and filet-o-fish are expressed in a simple illustration without text but only the small ‘M’. The simple and colored graphic illustrations are set against a white background, so they are immediately recognizable.
Website: TBWA-france
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