LYFE organic fast-food

15-8-2012

LYFE Kitchen is an organic fast-food alternative with great ambitions. The founders of LYFE, an acronym for ‘love your food everyday’, are former McDonald’s employees and want to open hundreds of restaurants in the next five years. McDonald’s former chief operating officer Mike Roberts and former chief of communications officer Mike Donahue opened a prototype restaurant on Hamilton Avenue in Palo Alto. They improve the cooking process and the logistics to save every second possible. When customers order they receive a coaster with a RFID tag. By this tag a runner can locate the table with the order. The restaurant offers organic brussel sprouts as alternative for french fries. Watch the video for about the kitchen of LYFE.

Bron: Wired.com

Website: LYFE Kitchen

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