19-22014

Leave a message to the farmers

19-2-2014

Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.

Bron: Springwise

Website: Cisse Trading Co

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Leave a message to the farmers

19-2-2014

Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.

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