Johnnie Walker presents: Symphony in Blue
Whisky brand Johnnie Walker organized a two-day event ‘Symphony in Blue’ in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker used experiential, content marketing to promote their new blend and to transform it into a luxury product. The ‘Symphony in Blue’ took place on 16 and 17 September and was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker’s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the ‘Symphony in Blue’ gives a good impression of how a brand can present itself in a special way and what is involved in organizing such an event. How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of ‘Symphony in Blue‘ for photographs of the event.
Website: Symphony in Blue
