Instagram | the perfect social media network for hotels, restaurants and cafés
Conservatorium Hotel
Restaurant Hemingway
Restaurant One
Waldorf Astoria Amsterdam
The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises.
The hospitality industry creates more engagement with Instagram than Facebook or Pinterest
According to an American study it seems that the hospitality industry receives more audience engagement on Instagram than any other social platform. Storytelling through your photos. I’m following a couple of hotels we visited in the past and I can tell you that seeing photos at a regular base keeps the memory alive! Instagram has 500 million monthly active users at the moment, so if you have a hotel, restaurant or bar I would suggest to start making photos! Tod A. Vines did some research in hotels and resort brands and offers insights in, for example the Instagram account of the Four Seasons (@fourseasons):
333K followers | 7 posts per week on average | 4.000 Likes per post on average | 50+ Comments per post on average.
Instagram in the Dutch hospitality industry
We checked some examples of Instagram accounts in the Dutch hospitality industry. Check out these accounts for great photo storytelling examples. These examples are random picked and there must be many more great Instagram accounts in the Dutch hospitality industry. But on the other hand, there are still a lot of restaurants and hotels who don’t have an Instagram account and that’s a pity! ^Marjolein
Restaurant Bord’eau in hotel de l’Europe in Amsterdam (@restaurantbordeau):
27K volgers | 2 posts per week on average | 450 likes per post on average | 2 to 3 comments per post on average.
Librije’s Zusje in Amsterdam (@librijeadam) in het Waldorf Astoria:
25.2K volgers | 2 posts per week on average | 380 likes per post on average | 5 comments per post on average.
Het Conservatorium hotel in Amsterdam (@conservatoriumhotel):
11.6K volgers | 4 posts per week on average | 155 likes per post on average | 4 comments per post on average.
Restaurant One in Roermond (@restaurantone):
7.427 volgers | 1 tot 2 posts per week on average | 150 likes per post on average | 3 comments per post on average.
Waldorf Astoria Amsterdam (@waldorfams):
6.081 volgers | 1 post per dag | 90 likes per post on average | 2 comments per post on average.
Hotel de L’Europe in Amsterdam (@deleuropeams):
4.827 volgens | 5 posts per week on average | 95 likes per post on average | 1 to 2 comments per post on average
Restaurant Hemingway (@restauranthemingway) van Hotel de Draak in Bergen op Zoom:
bijna 1.028 volgers |1 post per dag | 100 likes per post on average | 3 to 5 comments per post on average.
Het Hilton hotel in Amsterdam(@hiltonamsterdam):
1.016 volgers | 1 per week | 60 likes per post on average | 1 to 2 comments per post on average.
Bron: Screen Pilot
